UK motorcycle ad attempts to scare riders into safety
Well, not if you're dead, which is clearly what the ad is implying.
It's a sobering message, to be sure, and one that has drawn a fair share of criticism from The Motorcycle Action Group in the UK, which has "expressed grave concerns" over the message of the advertisement, which will air in UK cinemas for the next several weeks. Feel free to watch the video below, and then let us know what you think in the Comments.
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