In case you haven't been paying attention, it's "Big Money Week" on the long-running The Price Is Right televised game show. In a nutshell, it means that more than a million dollars in cash and prizes are up for grabs for those lucky enough to "come on down," play some games and correctly guess product retail prices.

Moments after opening the show Thursday, host Drew Carey broke the unexpected news. "Today you are going to see the single-most-expensive prize in the history of the daytime Price is Right," he boasted before the curtains were pulled back to review a brand-new Ferrari 458 Italia Spider.

To win the car, the contestant had to play "Three Strikes" – blindly pulling numbers out of a bag and putting them in the correct price sequence before grabbing three dreaded red strikes. As expected, your typical The Price Is Right contestant is about as familiar with today's retail Ferrari pricing as they are with fractional jet ownership. We won't spoil the fun of whether or not a lucky player gets to drive the $285,716 exotic home (and pay a midsize sedan's worth of taxes), but feel free to speed ahead to about the three-minute mark on the video below to watch the reveal.

Of course, we've got to ask... being a savvy Autoblog reader, do you think you would have won the Ferrari?


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  • 90 Comments
      SPcamert
      • 1 Year Ago
      In other news today insurance premiums went down because people who can't drive Ferrari's also can't win them...
      munkymonkjr
      • 1 Year Ago
      "where does the 8 go?" -- one. WHHHAAT
      BB79826
      • 1 Year Ago
      I follow cars pretty damned closely, and even I had no idea this was $285k. That being said, the reason they did the 3 Strikes game is because it's IMPOSSIBLE to win. I've only seen it happen when you can tell the contestants are feeling the little numbered discs to see which feel like they have an X on them.
        Jason
        • 1 Year Ago
        @BB79826
        That's what I was thinking, I would definitely have tried to see if you can feel any raised points on the discs to feel out the Xs. The contestant seemed way too nervous though, especially when she called out 7 and the 8! as the first number in the price. Not a LaFerrari up there!
      Sptmbrz10
      • 1 Year Ago
      Bob Barker is alive and will be Ninety on December 12th
      dave1marine
      • 1 Year Ago
      I LOVE Ferrari's, but not only is the PRICE out my reach (as it is most peoples) but most of us couldn't even afford to lay out the sales tax if they DID win one. That's just the beginning. From then on you have to pay insurance to put it on the road (I couldn't even guess). Yearly registration in my State goes according to car value (BAD news again). Last but not least, maintenance costs on the thing is outrageous, and God forbid paying for parts and repairs when needed. It's a wealthy persons toy, and if you can't run with the big dogs, stay out of the pack.
        mastercommentor
        • 1 Year Ago
        @dave1marine
        you should move to deleware! no sales tax on that car, and registration, never heard of registration cost being of the value of the car, i guess some states just really bend you over dont they! lol
      Jonathan Wayne
      • 1 Year Ago
      Unless you have the income, you pretty much have to take the cash option on this car. Like Ivan Drago, this car will break you. ha ha
      likeaboss1234boss
      • 1 Year Ago
      what do they do with the prizes if nobody wins them? and im happy that girl didn't win the ferrari she would have never been able to pay for the tax and the insurance would be threw the roof.
      Carlee
      • 1 Year Ago
      Excuse me, Sir Bentley, I don't know where you get your information, but Mr. Barker is still alive and well!!
      SpaceGhost
      • 1 Year Ago
      Nice, to bad no one will able to pay the taxes on the damn thing. Thats how thre Price Is Right gets you. You win the prize but must pay the California taxes in order to take possession.
      Caarz
      • 1 Year Ago
      Wow did see what the next car was! Beautiful car! Amazing car lol
      marktini
      • 1 Year Ago
      I'm happy for the car!
      robert
      • 1 Year Ago
      the sales tax would have thrown me off, here in Nor Cal it's 9.75%
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