Pagani – or at least the people who sell their cars – want us all to believe that driving the Huayra is an awful lot like making out with some lusty, barely dressed 20-something. They may very well have a point there, but it's been a minute since we locked lips with anything pushing 730 horsepower to the rear wheels via the breathy bark of a V12 engine, so what do we know? The video below comes from Prestige Imports of Miami, and it spends its time meandering between shots of the Italian hypercar and the tanned hides of a frisky young couple rolling in the hay. Throw in some epic music and a similarly epic voiceover, and you've pretty much got the whole overwrought shebang.

Not that we're complaining. We'll take any chance we can get to pour our eyes over the mechanical insanity that is the Huayra. And, you know, the extra shots don't necessarily cause us any consternation either. See what we mean by watching the God of Wind video short below, but beware, it might be mildly Not Safe For Work.





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    • 1 Second Ago
  • 40 Comments
      Ben Doolittle
      • 1 Year Ago
      X-art?
      wafflesnfalafel
      • 1 Year Ago
      It's fashion perfume advertisement - but for a super car.
      LW
      • 1 Year Ago
      is this narrated from the pov of the car? because only the car is experiencing the wind and the love of it, from the wind passing it when it is going at speed. Since the wind sculpted its body, wind going thru it is felt as a positive attribute. Talking about other sensations felt by the car won't be as elegant, given screeching rubber is not as an pleasant experience. And of course, all the mechanical sound by the car is the car itself, thus is not a sensation it feels.
      Carbon Fibre
      • 1 Year Ago
      Um, so I dont understand. Random sex with a car as reminder?
      RSS007
      • 1 Year Ago
      Could I sue Prestige Imports for 2 mins of my life?? WTF was that! Who cares for two people roughing it up, when you are trying to sell a car! Leave it to the American media, to not get what the whole point of the car is.
      Bernard
      • 1 Year Ago
      The narration sucks and the two people making adds nothing to the commercial. They should have just shown the car, then again this thing is probably aimed at the Charlie Sheen's of the world :-\
      Jonathan Wayne
      • 1 Year Ago
      The monologue was as bad or worse than Brad Pitt's Chanel commercial, but it had a hot half naked chick and a Pagani, so I guess it was ok. I suggest watching this on mute.
      Lester
      • 1 Year Ago
      needs an exhaust note fade-in, then-out at the very end
      citidriver
      • 1 Year Ago
      Beautiful girl, beautiful car, I would love to see (and hear) more of both. But that voice and those words were so awful!
        Duk3ofN3rd5
        • 1 Year Ago
        @citidriver
        Yeah, horrible voice over!!! Everything else was much better. I rather have it on mute.
      rmt_1
      • 1 Year Ago
      A nicely photographed commercial, but it makes no sense. How is the couple in the hotel room connected to the car? Is the car supposed to be theirs? Is the woman in the room the one doing the voiceover? It all appears to be a budget job where random videos of a Pagani Huayra were edited together with either a condom or a feminine hygiene commercial with a voiceover possessing the vocal tone of a teenage babysitter reading a small child a bedtime story. Based solely on vocal talent, the Fiat 500 Abarth is a hell of a lot more appealing than the Pagani simply because it was a woman with a very exotic accent and not a girl speaking to you. The Pagani Huayra is a great car and it deserves a better commercial.
        LW
        • 1 Year Ago
        @rmt_1
        did you have the sound on mute? listen to the poem and see how it relates.
      • 1 Year Ago
      [blocked]
        Zeus
        • 1 Year Ago
        Primitive? Can you even name every part in an ICE and explain how it works? These are the comments I love that people make the best cause this one will have no reply at allll.
        S.
        • 1 Year Ago
        Real men (and awesome women) choose internal combustion. But you're welcome to buzz around in your overpriced golfcart with your slide rule and pocket protector.
      GR
      • 1 Year Ago
      Astonishing car, horrible ad. The voice, the models, the analogy is totally off for the Huayra. I thought Horacio Pagani was an obsessive nut so how did he approve of this crap? This ad seriously is better suited for the GT-86/FR-S/BR-Z. Hell, then maybe the age group of the models could actually afford one. The narrator girl just needs to replace the word "wind" with "drifting" and it's all set.
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