For the 2014 model year, the Volvo product line is shrinking to just five models in the United States: the S60, S80, XC60, XC70 and XC90. This comes following the death of the C30 hatchback and C70 convertible, which are being discontinued after the 2013 model year. The S40 sedan and V50 wagon were axed two years ago, as was the larger V70.

That may not be the case, however. According to Automotive News, Volvo is rethinking its decision to not sell the V60 wagon, pictured, in the United States. The automaker had originally decided to not offer the V60 in our market due to declining American wagon sales. A decision is expected to be made sometime in the next quarter, and if approved, sales of the V60 could begin in the US within the next year.

At the Geneva Motor Show last week, Volvo showed off refreshed versions of nearly every vehicle in its lineup. In the US, these will be the only changes coming to the Volvo brand over the next two years. The next big product launch in the States will be the all-new XC90 crossover, developed under new parent company Geely. The range-topping SUV will ride on the company's new flexible SPA platform, which will also underpin the next-generation versions of the S60, S80 and XC60.

In the meantime, these overhauled 2014 models are expected to help Volvo gain more market share in the US. In 2013, the company's sales only improved one percent in a market that as a whole grew 13 percent. Volvo executives are hoping for a five-percent increase this year, following the 2014 models hitting dealerships this June.


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  • 59 Comments
      SloopJohnB
      • 1 Year Ago
      Good. It's the best looking of the -60 series anyway.
        PatrickH
        • 1 Year Ago
        @SloopJohnB
        Sadly that's not saying much. This new revised styling hit a lot of ugly sticks while falling out of the tree.
          Alex740
          • 1 Year Ago
          @PatrickH
          Ugly? That silver one above does it no favors but this blue one is by no means ugly: http://m.autoblog.com/photos/2014-volvo-s60-geneva-2013/
      PiCASSO
      • 1 Year Ago
      Yes please... I miss the V70.
      npier598
      • 1 Year Ago
      Wagons have always been a defining characteristic of the Volvo brand here in the US. Now that Saab is gone (for now), Volvo needs to help fill the void in the "thinking man's" market. Bring it with both FWD/AWD and both T5/T6 engines and it will sell well.
      SpikedLemon
      • 1 Year Ago
      I like it but I'll be honest: I'd never buy it. I still don't see Volvo's value proposition over, say, BMW. Let alone VW or Ford.
      not1star
      • 1 Year Ago
      Why can't the bring in their extreme mileage diesel-hybrid ? Except for a cost the things would sell like crazy because they have done it right !
        Alex740
        • 1 Year Ago
        @not1star
        Totally agree, they completely sold out of them in Europe, it would be a niche model here as well but it would get Volvo's name in the news
      Hello, Brian
      • 1 Year Ago
      Don\'t \"consider\" it. Do it!
      xtabay1
      • 1 Year Ago
      Very Nice and happy to see it sold in the U.S. but the wagon currently only available in Europe that I'd really like to see is the new Mazda 6 wagon
      Wetstuff
      • 1 Year Ago
      The Jetta D wagon sells well at heavy premium - doesn't every car company want to find a niche to sell at a premium. Look at the goofy MINI ..what 14 variants? ..almost $40k. near the top. Volvo has decent designs, decent dealer support (for my V70 anyway) but they pretend the US market has the potential of Greenland for all the effort they put forth. Jim
      Turbo_S60
      • 1 Year Ago
      V60 R Design? Dibs
      Alex740
      • 1 Year Ago
      To get that rise in sales Volvo needs more product and building off the successful 60 lineup is a good cost effective place to start until they can really fill out their lineup. Personally I'd love an R design rebel blue wagon which would be a definite niche product but it would get the enthusiast community talking at the very least. An XC model would probably be the best seller though. I think Volvo gave up too early on the wagon market due to the continually dwindling sales of the V70 and while that was definitely in part due to changing tastes, it was also due to the fact that it had grown so much in size and price.
      dee8817
      • 1 Year Ago
      I hope Volvo does bring the V60 wagon here in the U.S. Volvo needs wagons here in the U.S. That's the only reason I would ever consider buying a Volvo. The V70 was really nice but I missed the turbo engine option that it used to offer. I hope that the V40 makes it here as well.
      SteveM
      • 1 Year Ago
      The current XC70 is too large for my tastes... and I own one. I also have an 07 XC70 that is based on the prior gen S60. That XC70 is a much better driver, and I say this because there is a place for this new car. The current XC70 is a nice car, but large and very pricey. I'd be in line for this if they keep costs and content of the car managed and comparable to the market it competes in. Yes Volvo, bring us a reasonably priced car and I'm sure it will sell.
        lpattis
        • 1 Year Ago
        @SteveM
        I also own a XC70. I would have preferred a V70 with AWD, but we know about Americans and station-wagons (vs. cladded-up, jacked-up SUV/CUVs). I do have use for the larger sized 70, at least for the present. Down the road (literally), I'm likely to downsize to a smaller wagon-type vehicle. I hope they do bring the V60, and I seriously hope they offer it with an AWD option. Perhaps in the long-run the American public can be educated. Perhaps not! 8-)
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