Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.

Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.


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    • 1 Second Ago
  • 44 Comments
      • 1 Year Ago
      [blocked]
        Snark
        • 1 Year Ago
        What the hell are you talking about? Are you mentally ill?
      ozzy
      • 1 Year Ago
      Holy crap, that is the most puke worthy propaganda schmultz I've seen in ages.. :( Do you lot really buy that crap...? What's this obsession with freedom (I think you'll find the US doesnt have a monopoly on that btw...) and glorifying war (only way you can get all that cannon fodder to sign up I guess)? It's weird and quite scary!
        Snark
        • 1 Year Ago
        @ozzy
        Uh, hate to interfere with your roll, but neither freedom nor war were themes of this one.
        rmt_1
        • 1 Year Ago
        @ozzy
        I guess you would have preferred the commercial having Pacino chant, "AT-TI-CA! AT-TI-CA! AT-TI-CA!" instead?
      • 1 Year Ago
      [blocked]
        Smilez1105
        • 1 Year Ago
        yeah...um...still don\'t understand a dang thing that you type. Cut back on the meds bud.
      charles
      • 1 Year Ago
      two thumbs way up
      Malou H
      • 1 Year Ago
      this truck was fine why did they do this to it
      x percent
      • 1 Year Ago
      What is it about chrome and Chrysler? Some of their designers must have been around during the Carter administration. Tacky, tacky, tacky on an otherwise very nice vehicle.
        OffRoaderWrangler
        • 1 Year Ago
        @x percent
        Look at their target buyer....blacked out doesn't represent what they want. The older generation still likes the chrome look from the 60's and they're the ones with the money to spend.
      VIPER94
      • 1 Year Ago
      I like it! That new Grand Cherokee is HOT! Definitely adds a more aggressive SRT look to the lower models. I don't know what you're all complaining about. Another job well done by Chrysler (both commercial and car)!
      coolbreezesd
      • 1 Year Ago
      Love the new look. I think it is so smart that there are 5 different trim levels and that each trim level gets it's own rear and front facia. I getting the 2014 Jeep SRT! I have a 300 SRT now and love it. The quality of the interior is better than the last BMW I had.... GO US!
      Shiftright
      • 1 Year Ago
      Squinty headlights seem to have been done just for the sake of change. Not feeling it.
      Nowuries
      • 1 Year Ago
      I love the quote, I love the car, and am thoroughly impressed with Jeep and its products of late. Keep it up!
      Michael Peters
      • 1 Year Ago
      I see these new Chrysler commercials, and they just make me want to recite the national anthem, and shed a tear of Joy for how beautiful Freedom is.
      blasds78
      • 1 Year Ago
      Add me to those who dislike the headlights. Maybe I'll warm up to them. I'm still pleased by the current look.
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