Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).

This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank – if slightly surreal – deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."

Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.








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    • 1 Second Ago
  • 42 Comments
      M-M
      • 2 Years Ago
      What is the point of having some girl just stand there in front of the camera and talk? They could have at least put *some* effort into making these videos and used a few props, graphics, etc.. Looks like they turned these out in about 5 minutes each.
      Dreez28
      • 2 Years Ago
      Dumb.
      Drakkon
      • 2 Years Ago
      What part of the deer do you use for that fabulous conditioner? I was in a hobby store looking for a RC buggy for my son and came across the magazine section. An RC airplane mag had a big warbird style airplane on the cover, about three feet across, being held by a 18-19 year old chick, posing on the floor, with her tan legs out in front of her. Knowing the age and overall shape of the few guys I have met who are way into RC airplanes, I felt the \'creep shutter\' up my back and wondered how many of those magazine issues are kept near the tissues....
      Leather Bear
      • 2 Years Ago
      How to dress a deer? Does: Jason Wu + Jimmy Choo Bucks: Ralph Lauren + Salvatore Ferragamo
      Mazdafreak
      • 2 Years Ago
      Man the chick in the first video is HOT.
      Walt
      • 2 Years Ago
      Bizarre video? Only if you're a sissy whose greatest outdoor adventure is removing the packaging from your tofu.
        Shiftright
        • 2 Years Ago
        @Walt
        Sorry about your penis. You should buy the biggest Ram pickup you can.
          mylexicon
          • 2 Years Ago
          @Shiftright
          Sorry your MPH is flaring up today
          Chris
          • 2 Years Ago
          @Shiftright
          And let me guess, you're so confident with your size that you choose to drive a Chevy Aveo. Riiight!! For all I know, you are either (A) Jealous, (B) Trying to project a certain image of confidence, (C) Don't want to be the butt of your own joke, or (D) All of the above.
        Terry Actill
        • 2 Years Ago
        @Walt
        Walt take his Viagra then beats his wife I've heard.
          Leather Bear
          • 2 Years Ago
          @Terry Actill
          No doubt with his tumescent member, but only for 4 hours (after that you're supposed to seek medical attention).
      RJC
      • 2 Years Ago
      AB: Your changing demographic target is well, lowering the quality of this site.
      F_Monk
      • 2 Years Ago
      Why is it you "slaughter" a cow, but "dress" a deer? And then, of course, there's fish, which you "clean".
        Brendan
        • 2 Years Ago
        @F_Monk
        You kill it (Slaughter doesn't really apply if it's fair chase), then you (field) dress it, then you butcher it. You're not talking about the same thing.
          F_Monk
          • 2 Years Ago
          @Brendan
          Makes sense. Thanks for the reply.
      futuramautoblog
      • 2 Years Ago
      I am obviously not the target demographics for the RAM. I am very fine with it.
        Dick Long
        • 2 Years Ago
        @futuramautoblog
        Your right it is obvious.
        Mark
        • 2 Years Ago
        @futuramautoblog
        Well of course you want no 1 person is the "target demographics" for any product.
          Mark
          • 2 Years Ago
          @Mark
          aren't* Hah guess ill shut up
      FRD
      • 2 Years Ago
      That first chick is hot, kind of spooky how she nonchalantly talks about cutting the balls off.
      MrWhopee
      • 2 Years Ago
      Since this is made by RAM trucks, here's how one hunts a deer: 1. Center the deer in the windshield, if you have our optional hood ornament, use that as a sight. 2. Floor the throttle! 3. Back up and inspect your kill.
        SloopJohnB
        • 2 Years Ago
        @MrWhopee
        Perfectly legal to remove your own roadkill in WV. Help Keep WV Beautiful. Dr. B. DDS
      whofan
      • 2 Years Ago
      Dodge girls have more fun.
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