Automotive News Europe reports Fiat will build its new Maserati Levante SUV in Turin, Italy. CEO Sergio Marchionne confirmed in an interview that the luxury utility will be manufactured at Fiat's flagship plant, and that the Mirafiori facility may build an Alfa Romeo SUV variant as well. Reports as far back as 2011 originally suggested the Italian-branded luxury SUV would be built in Detroit alongside its Jeep Grand Cherokee relative. Marchionne now says Fiat will construct both Maserati and Alfa Romeo vehicles in Turin, but has thus far declined to comment on exactly which models will be manufactured at the plant.

Right now, the factory is only running a few days per month, but Fiat has committed to investing around $1.63 billion to relaunch Maserati, and a fair slice of those funds could go toward revamping the Turin plant. Marchionne also made it clear that the Chrysler dealer network in the US will play a large role in the future success of the Alfa Romeo brand.

Set to bow in 2014 and hit dealers by 2015, the Maserati Levante is expected to take cues from the brand's 2011 Kubang concept shown above. As the Trident's first SUV, the Levante is expected to compete directly with the Porsche Cayenne and Land Rover Range Rover.


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  • 20 Comments
      bk
      • 1 Year Ago
      infiniti front end and Audi in the rear.
      The Wasp
      • 1 Year Ago
      For Maserati, I guess I think this is a good idea. The price range will be plenty high enough to cover any increased labor or delivery costs associated with manufacturing in Italy. As for Alfa Romeo...I wonder how the price would compare with the Grand Cherokee in the US. The Grand Cherokee already boasts a very high price when well-equipped. I think a high price will be a tough pill to swallow in the US for a vehicle that will be tough to advertise as any better than the Jeep version (if being built in Italy is the only difference, I don't think many people will be fooled -- Maserati, on the other hand, at least has more prestige and can boast the "Ferrari drivetrain").
      HydraulicDragon
      • 1 Year Ago
      Nice Mazda. Wait...
        pickles
        • 1 Year Ago
        @HydraulicDragon
        I'd even say the Mazda looks way better. It sure would be a bust if you actually bought one and got it mistaken for a Mazda all the time.
        SethG
        • 1 Year Ago
        @HydraulicDragon
        Was thinking the same thing. They've ripped some old Mazda (rear 3/4 below the beltline looks just like a CX-9) and some new Mazda (that front end might as well say Kodo on it with all those Mazda6 and CX-5 shapes and details).
      Benn Gunn
      • 1 Year Ago
      NO! NEITHER company should build an SUV! Listen folks, "Maserati" and "Alfa Romeo" don't actually exist any more. They are MARKETING names owned by Fabricata Italiano Automobili Torino, or "Italian Automobile Fabricators Turin", more commonly known by their acronym FIAT. Since they are MARKETING names, they really should stick to what the original name produced. It was silly for Porsche to produce the Cayenne, and you can debate it back and forth, but the Panamera is probably not something that should have been done either. Up until recently, Porsche was a real, independent car company. Independent Porsche HAD to produce these more "volume" cars to pay for the development of their core cars, which are getting increasingly difficult [read: expensive] to design and produce due to increasing safety regulations. [For some reason, you cannot produce a sports car without SEVEN AIR BAGS these days...] Maserati and Alfa Romeo have been nothing but marketing for quite some time now, but FIAT can easily sell high-luxury SUV's under its own name. They don't need to sully the Maserati and Alfa Romeo badges with cars that are really not what they produce. What are they trying to be, Ford or something? No, the only reason that FIAT would try to sell SUV's under the Maserati or Alfa Romeo name is if Marchionne is trying to simply make money. That cheapens the WHOLE brand and he shouldn't do it-
        The Wasp
        • 1 Year Ago
        @Benn Gunn
        Marchionne has a legal obligation to try to make more money. Do you think people will pay $120k for a Fiat-branded SUV? I didn't think so. A small group of people will definitely pay that much for a Maserati one.
        MMM
        • 1 Year Ago
        @Benn Gunn
        You are an idiot. And by the way I love my Cayenne! Amazing car from Porsche!
      Justin Campanale
      • 1 Year Ago
      Oh, please. Why does it seem that EvERY luxury automaker has to dumb down their product line with a bunch of retarded CUVs?
        msspamrefuge
        • 1 Year Ago
        @Justin Campanale
        The better question is what inclines people to be takers of these things.
          wooootles
          • 1 Year Ago
          @msspamrefuge
          Ask your wife/GF/sister why they like these things.
        lostboyz
        • 1 Year Ago
        @Justin Campanale
        Probably the same reason people sell everything, to make money. The cayenne has been a huge seller for porsche, and it helps fund the other projects.
        BG
        • 1 Year Ago
        @Justin Campanale
        Just look at what drives something like this to the golf club or Cosco parking lot.
      mookieblaylock
      • 1 Year Ago
      so stupid and i bet they charge 120k for it and the trophy wives will have to have it
      sinistro79
      • 1 Year Ago
      Alfa Romeo stopped making mass-produced \"proper\" sports cars in the 1990s. I didn\'t know that Fiat had the same plan for Maserati in the 2010s. I\'d expect an SUV from Alfa Romeo based on the piss-poor product plan Fiat has given that brand for years, but from Maserati?!? This is almost as ridiculous as Prosche building an SUV out of a VW!!!
      Mason
      • 1 Year Ago
      Building a Maserati on a Jeep assembly line never sounded like a good idea anyways. Diluting your brand's image isn't a good idea when you're trying to revamp it.
        helloac
        • 1 Year Ago
        @Mason
        i agree. plus, there isn't even enough capacity to build enough grand cherokees... adding a maserati to the mix wouldn't have helped.
      stbham
      • 1 Year Ago
      To quote Stan Marsh, "Oh come on!!!"
      BG
      • 1 Year Ago
      Yuck. Is this a solution for a problem that never existed? Or a product that no one asked for?
      Rick
      • 1 Year Ago
      There are two Fiat plants in Turin, not just Mirafiori. The new Maserati Quattroporte is going to be built in Grugliasco (former Bertone plant). Mirafiori now is manufacturing only the Alfa Romeo Mito.
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