We think this officially counts as a tradition. Every year going back to 2010, Mopar has rolled out a limited edition version of a popular product from the Chrysler Group portfolio. First it was the Mopar '10 Challenger, then the Mopar '11 Charger, then last year's Mopar '12 300, and this year it will be the Mopar '13 Dart, which will make its official world debut next week at the 2013 Chicago Auto Show.

Limited in number to just 500 units, the Mopar '13 Dart is no mere appearance package, though the demeanor of the Dart will be murdered out with a gloss black finish, gloss black 18-inch wheels, a set of Mopar blue stripes and a mean-looking Mopar ground effects kit. Likewise, the interior is touched up with leather seats (a blue one for the driver and black hides for the passengers), gloss black and black chrome trim, blue accent stitching, a sport pedal kit and other Mopar interior accessories.

Turning our attention back to the mechanical bits, the Mopar '13 Dart comes with the car's most powerful engine, a turbocharged 1.4-liter MultiAir four (shared with Fiat 500 Abarth) that's paired with a manual transmission. Those big, black wheels get wrapped in low profile 225/40R18 performance tires, and keeping everything in check is an upgraded brake kit with slotted rotors. The steering has also been calibrated for performance, the suspension lowered seven millimeters, and the exhaust tuned for better engine breathing.

But no, dear customer, that's not all. The Mopar '13 Dart also gets Chrysler's wireless smartphone charging technology, and those 500 lucky souls who bring one home will receive a "personalized owner kit" in a custom black case that includes a personalized plate with vehicle specs, a unique number ID for their car and a limited edition sketch of the car signed by its designer, among other tchotchkes. Production for the Mopar '13 Dart will begin this spring at the company's plant in Belvidere, IL.

Now we're wondering what vehicle Mopar will lay its hands upon next year. Any guesses?
Show full PR text
Chrysler Group LLC Introduces New Mopar '13 Dodge Dart

- Select Mopar parts and accessories outfit new Mopar '13 Dart
- Performance upgrades include lowered sport suspension, revised steering calibration, sport-
tuned exhaust, ground-effects kit, and premium brake kit with slotted rotors
- Custom leather Mopar driver's seat
- Industry-first wireless charging for smartphones
- 500 numbered units to be built at company's assembly plant in Belvidere, Ill.
- Limited-edition vehicle to be displayed at Chicago Auto Show


Auburn Hills, Mich., February 1, 2013 –Chrysler Group LLC today introduced the limited-edition Mopar '13 Dart, marking the fourth special-edition Mopar-badged vehicle created since the company partnered with Fiat S.p.A in 2009. The car will be shown at next week's Chicago Auto Show.

Building on the success of the Mopar '10 Challenger, Mopar '11 Charger and the Mopar '12 300, the limited-edition Mopar '13 Dart will be built and customized with Mopar performance parts and accessories. Production for a limited run of 500 units will begin this spring at the company's assembly plant in Belvidere, Ill.

"Our new Mopar '13 Dart will turn heads and stand out from the crowd," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "For this special, limited- edition vehicle, we specifically kept the driver in mind as we added select Mopar parts and accessories."

Inspired by the tuner scene, the Mopar '13 Dart is designed for driving enthusiasts. Powered by a 1.4- liter MultiAir® intercooled turbo engine with a manual transmission, the Mopar '13 sports a gloss-black finish with a pair of car-length Mopar Blue stripes, which mirror each of the three previous Mopar- themed models.

For enhanced handling, upgrades include a performance steering-gear calibration, a 7 millimeter- lowered suspension and low-profile 40 aspect performance tires (225/40R18). From the racing scene, Mopar added a premium brake kit with slotted rotors. Engine breathing is enhanced with a performance-tuned exhaust and to further optimize aerodynamics and increase downforce, the custom Dart features Mopar's ground-effects kit, which includes a front-chin spoiler, one-piece deck-lid spoiler, as well as a unique and aggressively styled rear diffuser.

Unique exterior elements include a Mopar badge in the crosshair grille and gloss-black 18-inch wheels with a Mopar logo on the wheel center caps. The vehicle's unique interior, featuring a serialized plate, gives the driver a custom Mopar Blue leather seat with black accents. To keep the emphasis on the driver, the driver seat is Mopar Blue while all other seats are black with blue accent stitching. The centerpiece of the interior is a floating island bezel that is accented with Mopar Blue paint and lighting. The interior is further enhanced with rich details, including Mopar Blue accent thread, as well as light- black chrome and gloss-black elements.

Along with a Mopar serialized badge on the dash, the special-edition Mopar '13 includes industry-first wireless charging for smartphones, a blue-stitched leather-wrapped steering wheel with an identically garnished shifter knob, a bright sport-pedal kit, premium Mopar carpet floor mats, door-sill guards and an 8.4-inch navigation screen.

The limited-edition Mopar '13 Dart will be delivered to each customer with a personalized owner kit. Assembled in a custom-made black case, contents include a personalized plate with vehicle specifications, the date of manufacture and the unique identification number (of 500) of the vehicle. Along with a Mopar '13 brochure and other memorabilia, the kit will include a limited-edition sketch of the vehicle signed by Mark Trostle, Chrysler Group Chief Designer for the Mopar Brand.

Mopar-first Features

Mopar has introduced numerous industry-first features including:
• Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user- guide format and first to offer complete vehicle-information kits in Spanish
• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking
device that sends owner a text when vehicle is driven too fast or too far based on pre-set
parameters
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race
package car
• Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf
personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat S.p.A partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A, Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles - a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

More than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.


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    • 1 Second Ago
  • 82 Comments
      md_stew
      • 1 Year Ago
      This is Nice,but the car is just 100hp away from getting respect!
        alistair.dillingham
        • 1 Year Ago
        @md_stew
        plus a facelift
        NissanGTR
        • 1 Year Ago
        @md_stew
        And you cant afford it. With 260hp, you would need better suspension, more bracing, better tires, a helical slip dif, beefed up transmission, premium fuel, better cooling, and sooner service intervals. It would be pushing near STI territory.
        Robert Redgate
        • 1 Year Ago
        @md_stew
        just remember it was designed for mid size room in a small car segment and get good gas mileage. Drive a focus or civic or cruz and then drive the dart. Later on the R/T or SRT version will come out then it will be a beast.
          gary
          • 1 Year Ago
          @Robert Redgate
          Problem is it weighs nearly as much as a midsize too.
      Chris Burns
      • 1 Year Ago
      D@mn it Sergio. Are you listening? Now I typically agree with the vast majority of your decisions. Not this time. Why do you insist on putting off the 2.4 tigershark for the Dart? Why the heck did you change from R/T to G/T? And why is an SRT4 version of the Dart, still years away? Its a great lil car. Most seem to like it alot. Myself included. But alot of us are waiting for some real power in this thing
        Thomas D Hilton III
        • 1 Year Ago
        @Chris Burns
        1. The GT is NOT the R/T 2. the R/T went back to the drawing board since the performance wasnt worthy of the R/T badge. R/T isnt dead. 3. There will be 2 versions of the 2.4l, Version 1 will be in the Dart GT, version 2 the R/T 4. in order to make a SRTDart ( SRT "insert number" name is Dead) there has to be a Plant to build its parts, i mean thats where all cars come from right?
        Robert Redgate
        • 1 Year Ago
        @Chris Burns
        they always wait one year for the souped up version. I wish they had it too but I can wait.
      scionxd48
      • 1 Year Ago
      Nice looking, decent package. I like it. This car seems to be getting a lot of hate from those that either don't read the full article, or just plain can't look at something without having a ton of complaints. As for those talking about an SRT version, that probably won't be shown until New York or later, just like the current Charger SRT8, and won't be available until the '14 model year or later, also just like the current Charger SRT8. Those who aren't familiar with the introduction of that Charger, the SRT8 wasn't' available until the '12 model year (as opposed to the regular and Mopar variants), and nobody should really expect much different for the Dart. Still, as for this Mopar '13, it looks good, has a proper manual (automatics aren't bad, some people just prefer them), and a few extra added bits for handling and such. As for the question of what Mopar will do next year...Mopar '14 edition of the Ram 1500 R/T regular cab short bed, anyone?
      kyle
      • 1 Year Ago
      For the class this car competes in (Focus, Mazda 3, Chevy Cruze, Civic, ect ect) this is a great preforming and great looking car. The top engines in all of these cars (not the hopped up versions) is around the same as the Dart and they preform about the same as well. To say its not preformance oriented would be accurate but its not trying to be! its trying to steal Civic and Focus buyers. And its not trying to steal Civic SI buyers or SVT Focus buyers, just the base car with a few boxes ticked, at this task I think the dart works well. This all being said and being a Chrysler fan myself I must say I both dont understand and dont like the MOPAR division. Is it a OEM parts supplier? preformance parts? accessories? why is it releasing "tuner" type cars which are basically the same cars with different wheels and a stripe. Shouldent the "tuner" type of cars come from the new independant SRT brand? and even if you dont want to completly redo the car and just want an apperance package you could still do that through SRT the way you can buy an M-package BMW without buying an actual M3.
        Relyat08
        • 1 Year Ago
        @kyle
        I agree. I feel like the Mopar edition of the Dart is just redundant though. You can already get that engine in a Dart and you can already get a sport suspension, sport steering and a manual gearbox. As well as 17in sporty wheels. The only thing Mopar seems to be adding is a paint job. Do you really need a special edition just for a new color scheme option. Why not just add the Mopar color scheme as an option on the regular Dart for a small premium? Otherwise this is pretty much pointless. As good as it looks, if its not going to make the car any quicker, than its nothing that I'm interested in.
      BombSquad
      • 1 Year Ago
      I get the impression from Allpar that the SRT is still two years away, which is way too long IMO. They mention that they are trying to establish the model first, but I'd rather see a "halo" Dart now to get people interested. The Rallycross version looked awesome if that's any indication what the SRT could look like. Either that or introduce the "Stage 1-4" kits for this little 1.4L through the factory like they did for the old Neon SRT's. Another 50 hp should be easy with tuning.
      domingorobusto
      • 1 Year Ago
      Looks good. But I can't wait until they make a real performance model. I test drove a Dart with the 1.4 turbo and a stick, and while it wasn't agonizingly slow, it was anything but fast. It's a great engine tasked with way too much weight. But these looks with a 2.4L turbo engine making 270 hp...
      Mikeman
      • 1 Year Ago
      Why the 1.4L Turbo, and not the 2.4L Tigershark? That kind of ruins it for me...
      montegod7ss
      • 1 Year Ago
      Same exact tire size as as MS3, but with that kind of power it doesn't need it. Chrysler has some decent performance cars, why no compact sport sedan even as good as a 10 year old SRT4?
      Mike Lee
      • 1 Year Ago
      Sorry folks, but I still can\'t \'like\' the car. It\'s just a FIAT(!) . . . and FIAT\'s are JUNK(!!!).
        Relyat08
        • 1 Year Ago
        @Mike Lee
        I own one and my Dad did as well. I have never had a problem with mine so far and my Dad put nearly 300,000 miles on his over in Germany before he sold it back in the 80s. Fiats might not be amazing, but they aren't junk. Not all of them anyway. Generalizations like that are ignorant and petty.
        snap_understeer_ftw
        • 1 Year Ago
        @Mike Lee
        so you're stuck in the past, aren't you......I suppose diesels are junk too. Maybe that's why they've been winning Le Mans handily for the past 10 years I suppose Fuel Injection is junk too. Maybe that's why even NASCAR decided to abandon vacuum carburetion I suppose safety is junk too, which is why cars are safer than they used to be
      Kahz
      • 1 Year Ago
      Can't believe I'm saying this, but this Dodge Dart isn't an eyesore. It actually looks nice.
      doanxhate
      • 1 Year Ago
      Ugh people are still murdering things out?
      Purevenom
      • 1 Year Ago
      It's like Italian wine disguised as Budweiser premium
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