Difficult as it may be, the reality of the matter is that there are a lot of vehicles in the United States that can make it through the daunting stretch of dirt, rocks and elevation changes that is the Rubicon Trail. That said, there isn't a single production vehicle available today that can navigate the off-road playground with as much aplomb as the Jeep Wrangler.

And no Jeep Wrangler rolling off the factory production line has ever been as off-road-ready as the 2013 Rubicon 10th Anniversary Edition.

What makes this rugged machine so capable? It all starts with the steel front bumper that is ready to accept a winch and features removable end caps that allow the massive BF Goodrich 265/70R17 tires unimpeded access to the ground below and in front. In other words, this Wrangler can climb like a mountain goat.

Also included is a half-inch ride-height increase for additional clearance, electronic-locking front and rear Dana 44 axles with 4.10 ratios and locking differentials. Rounding out the package are a dual-intake Power Dome hood, red tow hooks, Mopar rock rails and the buyer's choice of Billet Silver, White or 10th Anniversary Edition-exclusive Anvil paint and red leather inside.

Check out our live images above, and feel free to peruse the press release below.
Show full PR text
Legendary Jeep® Off-road Prowess Taken to New Level with Wrangler Rubicon 10th Anniversary Edition

-The iconic Jeep Wrangler Rubicon – named after America's most demanding offroad
trail – celebrates 10th anniversary with new model
-2013 Jeep Wrangler Rubicon 10th Anniversary Edition is the most capable production
vehicle ever; loaded with hardcore equipment off-road enthusiasts covet
-Off-road features include all-new steel winch-capable bumpers with removable end
caps, even more ground clearance, new rock rails and BF Goodrich KM2 Off-road
-Available one-of-a-kind "Anniversary Red" leather interior
-Limited-production Jeep Wrangler Rubicon 10th Anniversary Edition to arrive in
showrooms in spring of 2013

For more than seven decades, Jeep® vehicles have defined the benchmark in rugged capability
and utility. The most recognized of these vehicles has long been and still is the Jeep Wrangler,
which has always provided an unmatched level of freedom resulting from the ability to traverse
any trail, anywhere.

Ten years ago, for the 2003 model year, Jeep dramatically raised the bar in off-road capability
with the introduction of the Wrangler Rubicon model. Named after one of the most grueling offroad

trails in the world, the Rubicon models were the most extreme Wranglers ever produced.
The 2005 model year saw the introduction of the Wrangler Rubicon Unlimited that brought more
utility to the Rubicon's quickly established off-road credentials. Over the last 10 years, the
Wrangler Rubicon has won numerous prestigious awards including Four Wheeler magazine's
"4x4 of the Decade" honor for its unmatched level of all-around capabilities.

Fast forward to the 2013 model year, with Jeep Wrangler setting sales records and the wildly
popular Jeep Wrangler Rubicon turning 10 years young. To celebrate, Jeep is introducing a
new, limited-production 2013 Wrangler Rubicon 10th Anniversary Edition. It is the most capable
factory-produced Jeep Wrangler ever, packed with equipment die-hard off-road enthusiasts

"The Jeep Wrangler Rubicon 10th Anniversary Edition is a tribute to 10 years of Wrangler
Rubicon history, and to the Jeep brand's most passionate enthusiasts," said Mike Manley,
President and CEO, – Jeep Brand, Chrysler Group LLC. "This Wrangler Rubicon is for them. It
is a unique vehicle that we expect will long be sought after, a Wrangler that offers an
unprecedented level of capability once only attainable by long hours of custom aftermarket
preparation crafted in the garages of the most avid Jeep enthusiasts in the world.

"Now, to celebrate the Wrangler Rubicon's 10th Anniversary, Jeep has created a stunning new
example of the Wrangler, available with a striking red leather interior, and a host of standard offroad equipment seen for the first time on a production vehicle," Manley added.

The 2013 Jeep Wrangler Rubicion 10th Anniversary edition will arrive in showrooms in the spring
of 2013.

Jeep Wrangler Rubicon 10th Anniversary Edition
Available as a two-door Wrangler or four-door Wrangler Unlimited, the Rubicon 10th Anniversary Edition is the most capable Wrangler ever produced. Based on the Rubicon model, it is available with a standard six-speed manual or available five-speed automatic transmission
mated to a Pentastar 3.6-liter V-6 engine producing 285 horsepower and 260 ft.-lbs. of torque.
The Jeep part-time four-wheel-drive system has electronic-locking front and rear Dana 44 axles
that receive power through a Rock-Trac transfer case with a "4-Low" ratio of 4:1. A 4.10 axle
ratio front and rear is also standard as are Tru-Lok locking differentials. With a six-speed
manual transmission, the Wrangler Rubicon 10th Anniversary Edition has an impressive crawl
ratio of 73.1:1 that makes it a breeze to negotiate any obstacle.

The Jeep Wrangler Rubicon 10th Anniversary Edition has many exclusive features that make it
distinctive, as well as the most off-road capable Wrangler in history. A one-half inch increase in
ride height versus the standard Rubicon model provides the BF Goodrich KM2 265/70R17 tires
more room to claw at rugged terrain. The tires are mounted on 17-inch Rubicon aluminum
wheels painted satin black with polished faces and a red Jeep Wrangler "icon" logo on the
outside lip.

Black front and rear steel off-road bumpers toughen up the exterior, with the front bumper
featuring removable end caps and a winch-capable design. These removable end caps help the
Wrangler climb obstacles without hindrance, and reduce the damage potential to the bumper
system. A dual-intake Power Dome hood helps aid in engine cooling and gives Wrangler a more
menacing appearance. Red tow hooks adorn the front and rear, and Mopar rock rails give
added protection from trail damage. Mopar also supplies the black fuel filler door and tail lamp
guards. "10th Anniversary" badge on the fenders and a red-silhouette "Rubicon" decal on the
sides of the hood add the finishing touches on the exterior.

The Wrangler Rubicon 10th Anniversary Edition comes standard with a Premium Sunrider soft
top and is available with a black three-piece Freedom hardtop or body-color hardtop. Available
exterior colors for the Wrangler Rubicon 10th Anniversary Edition are Billet Silver, White and 10th Anniversary Edition-exclusive Anvil.

The interior has many special touches as well. Striking red leather seats with "Rubicon 10th
Anniversary" embroidered into the front seat backs grab attention at first glance. Red stitching
adorns the leather-wrapped steering wheel and the center console. A unique gauge cluster
features a "10th Anniversary" signature and also features a premium Electronic Vehicle Information Center (EVIC) with various read-outs such as oil pressure, oil temperature and tire

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    • 1 Second Ago
      • 2 Years Ago
      I want one of these like a fat kid wants cake right now.
      • 2 Years Ago
      So the earlier article has positive comments....this article....not so much. Kind of odd.... http://www.autoblog.com/2012/11/28/2013-jeep-wrangler-rubicon-10th-anniversary-edition-gets-full-fr/#aol-comments
      • 2 Years Ago
      I think "massive" tires is a bit of an overstatement
      Jonathan Wayne
      • 2 Years Ago
      Posers rejoice. I know not all of you are, but most of you are. There is a guy down the road from me with a Call of Duty Wrangler. I just laugh my ass off every time I see that thing. I can't think of a more embarrassing vehicle to be seen in.
        • 2 Years Ago
        @Jonathan Wayne
        Honestly, I'd still rather hang out with him than with a judgmental, sneering bundle of social anxieties like you.
        • 2 Years Ago
        @Jonathan Wayne
        • 2 Years Ago
        @Jonathan Wayne
        You should check your facts, the Call of Duty Wrangler's are Rubicons, not just some appearance package. As "embarassing" as you think it is, you would be hard pressed to find a more factory made off-road capable vehicle.
          • 2 Years Ago
          It's also got the AEV hood - better cooling for running hot on the trail - and AEV body armor. It's a huge upgrade, on a hardware level, even from the Rubicon. Don't like the decals, whatever - it's a legitimate beast offroad.
        XJ Yamaha
        • 2 Years Ago
        @Jonathan Wayne
        So a Tato Nano is less embarrassing than a COD Jeep? Okay Chief.
        • 2 Years Ago
        @Jonathan Wayne
        I have one of these jeeps and they are very good out of the box jeep and i get stoped all the time for pics and people say how sweet it looks yes the blkops one did suck but the codmw3 one rocks almost better then the 10th ani in my opin
      • 2 Years Ago
      Who buys this crap?
      • 2 Years Ago
      Death shake still standard?
      • 2 Years Ago
      XV Crosstrek wheels? If the Rubicon had come out first, I'd be pretty pissed at Subaru for copying. But the XV was first and it cheapens this Wrangler package quite a bit.
      Avinash Machado
      • 2 Years Ago
      This is what a real Jeep should be like. Not stuff like the wimpy Compass.
        XJ Yamaha
        • 2 Years Ago
        @Avinash Machado
        Okay, yeah. Let Jeep survive on the Wrangler alone and see how long they last. The company has to have a variety of vehicles for a variety of customers. That's actually a pretty large part of a mass producing auto manufacturer's business plan. People probably aren't going to be cross shopping a Compass and Wrangler, so each vehicle has its target crowd....
          • 2 Years Ago
          @XJ Yamaha
          considering the Wrangler and Cherokee are their best selling cars they probably could survive without the fluff, fluff makes money though so I agree it makes sense to keep them.
      • 2 Years Ago
      looks like the ambiguously gay duo's Wrangler, I kind of love it.
      • 2 Years Ago
      That blue is CUTE and the RED interior is fugly. Who comes up with these combos?
      ابوذر ڀرڳڙي
      • 2 Years Ago
      That interior does not look like it would survive off-roading.
        • 2 Years Ago
        @ابوذر ڀرڳڙي
        I don't even get that statement... What brings you to that conclusion? Because it's red?
        • 2 Years Ago
        @ابوذر ڀرڳڙي
        What OEM part of a street Wrangler is?
          • 2 Years Ago
          I've had my mostly stock Wrangler on all kinds of extremely difficult terrain. Rock-crawling isn't all there is to offroading.
      A M
      • 2 Years Ago
      265/70r17 are actually slightly shorter than the old 255/75r17 tires that came with the Rubi. Massive would be stock 35's.
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