The Hertz Corporation has added another sustainability initiative to its brand portfolio through a partnership with a major tire recycling company. Hertz and Liberty Tire Recycling launched what they call the first nationwide tire recycling program in the US car rental industry. Hertz goes through more than 160,000 tires each year, and going forward, the used tires will be turned into something much better than landfill as they become a selection of products for playgrounds, public parks, highways and other applications.

Liberty has a lot of experience recycling rubber feedstock into a wide range of products. Examples include kid-friendly playground mats and safety surfacing, composite crossties for railroad tracks and rubberized asphalt for highways that ride quieter, last longer and use much less paving material than traditional asphalt.

Recycling tires folds into the Hertz Living Journey sustainability program, that covers all of its operations, products and services and community service. Like its chief global competitor Enterprise, Hertz has diversified its green offerings through its Green Traveler Collection fleet vehicles (including electric vehicles, hybrids and clean diesel), car sharing (Hertz On Demand) and a pilot initiative with Plugless Power offering EVs that can be recharged without plugging in. There's a press release below with more details. Hertz prides itself on leading the pack in a competitive, consolidated industry where a small number of corporations own nearly all the car rental brands.
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Hertz is First to Commit to Zero Landfill Waste for Tires

PARK RIDGE, NJ (November 8) -The Hertz Corporation (NYSE: HTZ) and Liberty Tire Recycling today launched the first nationwide tire recycling program in the U.S. car rental industry. Liberty Tire Recycling is the largest tire recycling company in North America and converts used tires into rubber feedstock and other materials that can be used for a wide variety of eco-friendly products and services. Hertz will leverage Liberty's nationwide service to collect its used tires, more than 160,000 annually, which will be transformed into a range of products for playgrounds, public parks, highways and other applications.

"Hertz leads in sustainability throughout our operations, products and services. Today, we take the next step forward and launch the first zero landfill waste tire program in the industry," said Mark Frissora, Chairman and CEO of Hertz. "Through our partnership with Liberty Tire Recycling, we are implementing the first national tire recycling program and again set the pace for our sector."

Liberty provides recycled rubber feedstock which produces a range of products including:

• Landscaping & Home Garden: Liberty converts tires into unique rubber mulch that is non-allergenic and harmless to plants, pets and children. Rubber mulch resists washing away during heavy rains, and will not sustain mold, fungus growth or insect infestation. Plus, consumers save money because colorfast rubber mulch lasts much longer than wood mulch.

• Flooring & Playground Markets: Kid-friendly mats and playground safety surfacing made from recycled tire rubber keep little falls fun and flexible, not hard and hurtful.

• Faster Trains Speeds on Greener Rails: The finely powdered crumb rubber is the key ingredient in new composite crossties, the greenest solution for railroad tracks. Composite ties replace toxic preservative-filled hardwood ties with a solution that lasts longer and allows for heavier loads, faster train speeds and more safety.

• Rubberized Asphalt: Highways modified with recycled tire rubber are now being constructed that ride quieter, last longer, and use significantly less paving material than traditional asphalt. Up to 8,000 tires are used in each lane mile of pavement. Because some applications of rubber asphalt are thinner than traditional conventional asphalt methods, less paving material is used.

This partnership adds to Hertz's award-winning commitment to sustainability, which is demonstrated by a wide variety of its practices and services. Hertz offers a collection of alternative fuel and high MPG vehicles – from electric vehicles (EVs) to clean diesel – in its Green Traveler Collection lineup. Additionally, Hertz's car sharing service, Hertz On Demand, offers exciting EV options, including the Nissan LEAF, Chevy Volt and Mitsubishi iMiev. Recently, Hertz also expanded its electric car rental program through a pilot initiative with Plugless Power, which allows EVs to charge without being plugged into an outlet.

Operating one of the youngest and most diverse fleets in the industry, Hertz is committed to offering its customers the most technologically innovative products and services available, resulting in the fastest, easiest and most valued rental experience. This includes Hertz 'Carfirmations,' a mobile SMS text and email service that confirms a Gold member's reservation and advises them of their car and location prior to arrival at the Hertz facility; 'Gold Choice,' which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and Counter By-Pass and e-Return, which allow customers to bypass counter lines and go directly to their cars and then return their vehicles with the fastest car rental drop off that includes an email receipt within hours. These are all free services for Hertz Gold Plus Rewards members, which is free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk. Finally, Hertz pioneered vehicle-specific reservation capabilities via its collections series and has the largest fleet of make and model reservable cars in the industry.

For more information, visit or follow Hertz on Facebook or Twitter. To learn more about Hertz's sustainability efforts, visit

About The Hertz Corporation

Hertz, the largest worldwide airport general use car rental brand, operates from approximately 8,650 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 119 major airports in Europe. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was named by the magazine's readers' as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from Product and service initiatives such as Hertz Gold Choice, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

To make car rental reservations or for more information, customers can call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at

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    • 1 Second Ago
      • 2 Years Ago
      Doesn't tire rubber contain traces of lead. I don't think that's the best thing for kids at the playground.
        • 2 Years Ago
        Tires aren't made with lead, they do pick some up, but studies suggest overall level is OK: "The average extractable lead concentrations for turf blade, tire crumb infill, and tire crumb rubber were low. Although there are no standards for lead in recycled tire material or synthetic turf, average concentrations were well below the EPA standard for lead in soil (400 part per million)."
      • 2 Years Ago
      When i was young i wanted to save money by using almost worn used tire and i use them to 99% wornout. One day i was driving on the highway at 25 miles from home at 10 o'clock in the evening under rain when a tire blew. I didn't have a jack nor a spare tire because i had installed big subwoofers in the trunck taking all the place. I finnally call at home and someone bring me my spare and jacks and i did the replacemant under cold rain. I look at the tires in the picture and many seam still in good shape. These tires merchants always suggest to change your tires even if they are still good for a while. There is some conflict between security and performances and long tire usage. Look at the big trucks tires pieces on the highways that blew-up.
        Marco Polo
        • 2 Years Ago
        @ goodoldgorr " I didn't have a jack nor a spare tire because i had installed big subwoofers in the trunck taking all the place Type your comment here." These little snippets into the life of the young gorr, provide an understanding of the man ! I always enjoy gorr's contributions ! Gorr's even learning to write in paragraphs! ( good on ya, gorr).
          Dave D
          • 2 Years Ago
          @Marco Polo
          Yeah, I've noticed that gorr is starting to participate in other forums like GCC under the name(s) of "A D" and "a.b." but as you say his writing has vastly improved. Even more telling, his conspiracies about every oil company, Pressidents (both Dems and Repubs), aliens, flying cars and everything else he can think of has been absent lately. It was always fun to read his posts because you never knew WHAT he would say for entertainment, but now I find I read them to see his opinion.
        • 2 Years Ago
        Tires on big trucks blow up so often because they are retreads.
          • 2 Years Ago
          And the truckers don't care because they have 17 more to get them to a safe place to change the tire.
        Dave D
        • 2 Years Ago
        LOL Gorr, I just didn't have you pegged as a giant subwoofer guy! You've surprised me, and I think it's kind of cool :-)