The Motor Accident Commission in South Australia says that speeding is the number one killer on the state's roads. The tally doesn't just come from hooligans flagrantly doing eight billion kilometers an hour over the limit, but so-called low-level speeding less than ten or even five kph over and which is especially harmful to pedestrians.

To make the case that even a few ticks beyond the posted limit is a deadly game, the MAC commissioned ad agency Clemenger BBDO to make a print ad, and the agency came up with a piece called Crash Puzzle: people painted and locked together in the shape of a wrecked car. Body painter Emma Hack, also known for her work with the Australian singer Gotye, spent eighteen hours applying five layers of paint to the seventeen athletes, bodybuilders and acrobats used in the piece.

Check out the making-of video below, and a televised Crash Puzzle ad that uses real auto parts instead of anatomies.






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    • 1 Second Ago
  • 16 Comments
      Hunter Adams
      • 2 Years Ago
      Let the bodies hit the floor! Let the bodies hit the floor! Let the bodies hit the floor! Literally
      Dark Gnat
      • 2 Years Ago
      I bet this thing puts out a lot of carbon dioxide and methane. Probably leaks ammonia too. Not very environmentally friendly.
      snap_understeer_ftw
      • 2 Years Ago
      well --------------------------- moving on
      colin.shark
      • 2 Years Ago
      Goddammit marketing departments STOP MAKING CARS OUT OF PEOPLE. It looks STUPID.
      Bernard
      • 2 Years Ago
      It's not the speed that kills, it's the velocity differential. Regardless, this is BS. More people die from not paying attention. Most speeders are more alert than the average driver although some of them drive beyond their capabilities and the capabilities of the other people on the road. If you stay within your capabilities, do not stress the capabilities of the other drivers, and remain alert and not distracted, you will be a safe driver.
      Big Squid
      • 2 Years Ago
      That's creepy and unwholesome and detracts from the message.
      Kuro Houou
      • 2 Years Ago
      Low speed limits are a legacy left behind from an oil crisis. The problem with speed limits is they are artificially low, causing disparity in driving speeds on the road. When you have some cars doing 15 over and some doing 5 under that's when problems occur. Not to mention ill trained drivers, trained by the joke of a driving education program in this country. Should be mandatory driving tests every 5 years across the country over 60 years old for starters, and more on the road training in high speed accident avoidance and poor weather training, ie snow and lots of rain.
        MD
        • 2 Years Ago
        @Kuro Houou
        Let's look at the numbers: According to the U.S. Census Bureau, drivers under 19 have an fatal accident rate of 38 per 100,000 drivers. Ages 20-24 have a rate of 36 per 100,000. Drivers from age 65-74 have a rate of just 18 per 100,000, which happens to be the lowest fatality rate of any age group. That doesn't seem to suggest that they are in any particular need of regular driving tests. The rate for all drivers 75 and older is 28 deaths per 100,000. A definite uptick, yes, but still much better than the rate for young people. Speed limits are the result of a lot of different influences. Were they influenced by an oil crisis? Sure. But they are also influenced heavily by safety, and you should keep that in mind when you drive on public roads. I agree with your point that driver education is poor in this country, but the irony is that better programs would educate you more about who is really at risk on the roads, and the reasons behind those risks (e.g. speeding).
          NorthernLights
          • 2 Years Ago
          @MD
          Are you suggesting it takes 19 years of driving experience before a person finally gets good at driving? I think it's more likely that 24 year olds are still young enough to speed like crazy, whereas people start to use more common sense once they get to be around 30, have kids, etc, etc. People with 5-9 years of road experience have plenty of driving experience to not attribute their fatal crashes completely to lack of driving skill - it's the maturity to accept that excessive speed is dangerous that they lack. I would like to be clear that I wouldn't be against stricter testing for the 75+ group - it's just that they aren't the biggest problem on the road.
          davebo357
          • 2 Years Ago
          @MD
          No, I certainly wasn't implying it takes 19 years to get good at driving, but not everyone gets their license on their 16th birthday, so within the 16-19 and 20-24 ranges, you have a lot of new drivers. I simply started at age 35 because that's the range where the stats level out and stay pretty consistent up to 74. I imagine you don't get a whole lot of first-time drivers in that range compared to younger years. And you're right that among younger drivers you're going to get people who are reckless, and Kuro's comment touched on the driver's education being weak. The elderly certainly aren't the biggest problem, they're clearly the second-biggest, which is still worth addressing. Short of "better" driver's education, I'm not quite sure how to force 16 year olds to be less reckless.
      Buckingham's
      • 2 Years Ago
      Must be a FORD............F ound O n R oad D ead.
      Jacqueline
      • 2 Years Ago
      Its ugly, stupid, and nothing more than an amatuer photoshop. He didnt even blend the cutouts. Maybe he would have done a little better if he spent more than 15 minutes on it.
      • 2 Years Ago
      [blocked]
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