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No cute little Ewoks with this campaign.

Last year, Greenpeace used the Star Wars-themed ad for the Volkswagen Passat to form its own "Dark Side" campaign. The one criticized Europe's biggest automaker for not doing enough to cut automobile greenhouse gas emissions, and Greenpeace was at it again this week.

Members of the environmental group picketed the premiere of Volkswagen's seventh-generation Golf at Berlin's New National Gallery earlier this week, according to Reuters. About 50 protestors were present and Greenpeace's Wolfgang Lohbeck said VW was aiming low with a fuel economy rating of about 48 miles per gallon (on the more lenient European driving cycle). Lohbeck says VW has the technology to shoot for more like 75 mpg, and called the Golf's fuel economy results "lame."

Volkswagen CEO Martin Winterkorn referred to the protesters as a "small band" and defended the car's fuel economy and performance. VW says the new Golf incarnation is about 220 pounds lighter because of more use of high-strength steel but will have the same $21,300 base price in Europe as the outgoing version.

Greenpeace first used Star Wars stormtroopers to attack VW for what it said were insufficient efforts to cut greenhouse gas emissions, and updated its attack last month on the Greenpeace blog.


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  • 19 Comments
      goodoldgorr
      • 2 Years Ago
      Volkswagen is not the only petrol proponent, what about gm, ford, chrysler, fiat, maserati, ferrari, porsche, audi, bmw, mercedes, peugeot, reneauld, citroen, aston-martin, bentley, tucker, american motors, toyota, honda, nissan, mazda, subaru, daihashu, lada, prokonov, dacia, tata, holden, buggati, caterpillar, white freightliner, detroit diesel, lamborgnini, triumph, kawasaki, harley-davidson, suzuki, yamaha, polaris, victory, volvo, saab, pagani, brigg & stratton, fisker-karma, pratt & whitney, boeing, lockeed martin, bell helicopters, exxonmobil, shell, citgo, chevron, castrol, bp, penzoil, nascar, lemans gt, indy racing league, mclaren, redbull racing, william racing, lotus, etc.
        sirvixisvexed
        • 7 Months Ago
        @goodoldgorr
        This is the longest and best gorr list ever. It had many others to compete against to win this title.
      Larz Larzen
      • 2 Years Ago
      It seems rather that GP has a hidden agenda against VW, since their 'sins' are no more salient than others'. GP has a chip on its shoulder and has an attitude of pettiness. To be relevant they need to refocus. I certainly won't support their irrationality. My daughter supported them, but no longer. She naively thought that GP was about the environment. It was a good cover, I suppose, for many years, but the mask is off.
        Giza Plateau
        • 7 Months Ago
        @Larz Larzen
        Larz, if the mask if off, what are they really? Focusing on only VW can be a clever strategy because if VW caves the others follow. The lack of progress is only viable for the establishment as long as no one moves.
        2 Wheeled Menace
        • 7 Months Ago
        @Larz Larzen
        Many young people fall for it if they don't evaluate it entirely. I think they erode the credibility of environmentalism more than they help it. Much like how PETA makes us American vegetarian folks look bad.. :(
      Giza Plateau
      • 2 Years Ago
      I'm of peaceful inclination but I'm not sure I could condemn it if V for vendetta paid VW a visit. Remember, remember the 5th of November
      winc06
      • 2 Years Ago
      Green Peace is the Lyndon LaRouche of environmental groups. Dishonest, ineffectual and embarrassing, but skilled in duping young people.
      2 Wheeled Menace
      • 2 Years Ago
      Wow. Way to make your an activist group completely irrelevant - to focus on something so meager. How about you make a stance on: + Canada tar sands + Fracking + Keystone XL + Oil wars which subsidize the cost of gasoline at the cost of people's lives and massive amounts of your tax + Water pollution from industrial sources + Fertilizer runoff from bad agricultural practices that create dead zones off coastlines + Subsidies for all dirty fossil fuels which encourage their use and hamper alternative energy research, development, and sales. + And many more! There are big fish to fry. What a petty cause this is.
        Vlad
        • 7 Months Ago
        @2 Wheeled Menace
        It's a very good list. Fighting KXL is in a very active fase now, with people getting arresting for physically blocking construction - looks like a perfect chance for GP to shine. I'm not following them much, but I recently read they climbed one of the oil drilling rigs in the North Sea. They were also active with their usual stunts pushing closing several of old East Coast coal plants. Singling out VW does look strange indeed, but it doesn't look like the focus of their efforts.
      sirvixisvexed
      • 2 Years Ago
      Why hasn't greenpeace built any green products or services? Answer with a limerick.
        Disgruntled Goat
        • 7 Months Ago
        @sirvixisvexed
        Bet you were surprised to see a limerick.... :D
        Letstakeawalk
        • 7 Months Ago
        @sirvixisvexed
        They say that they're Green and glad, but they seem to be mean and sad. Their fight is for right, but most say it might make sense if their protests were less mad.
      Rick
      • 2 Years Ago
      IGreenpeace want stop the free publicity membership recruitment drives attacks on the Darkside VW, and start focusing on the main problem real issues world overpopulation thats out of control, but thats a big membership loser so they won't do that. If you could cut the world population in half with maybe rewards for birth control you cut down pollution in half cut consumption of fossil fuels in half, and cut down Greenpeace's membership in half so they are not gonna run with that campaign. We get loads adverts on UK TV begging us to give to places like India, the show videos of starving Indian families with 15 starving kids saying they will starve to death living in squalor, why are they giving birth to 15 kids if they know they are going to live a life of hell in the first place? British Government send 10s of billions of £££ in aid to India, the Indian government say we don't want you stinking aid its not enough, then India's government goes and blows trillions on a rocket program whilst its people starve to death. You could not make this up if you tried. http://www.express.co.uk/posts/view/340287/We-pay-for-India-s-rocket-to-Mars Not a fan of Greenpeace or Global Warming tax scams where none of the revenue is used to prevent the so called effects of global warming, Governments should be feeding back all these taxes to Auto makers & Aircraft makers who can make the biggest difference by helping to cut down so called green house gases with greener technology, but where is all the global warming tax revenue ending up? In failed Investment Casino Banks to pay down their gambling debts.
        Rob J
        • 7 Months Ago
        @Rick
        Anybody who uses the term "so called greenhouse gasses" is automatically either a) a tinfoil hat lunatic or b) a brainwashed conservative or c) just an idiot in my books.
          Rick
          • 7 Months Ago
          @Rob J
          Rob when my thousands £££ in GW taxes l pay go into to stopping effects of GW l will be its No1 fan. Anybody that likes to pay trillions of $$$ of fake taxes in the name of "so called greenhouse gas taxes" that not 1 penny gets put back into stopping effect of "global warming" , and instead used to bailout failed investment bankers gambling debts & government overspending globally in both left and right wing governments is a lunatic I will start to believe in Global Warming when Governments around the world both starting ploughing trillions into auto makers & aircraft manufactures bank accounts to be spent on tackling the route causes of the so caused problem, at the moment "Global Warming Scam tax on what used to be known as the weather in the past" is nothing more than a mandate to legally steal money from the pockets of hardworking taxpayers, the revenue is spent to prop up bankers big bonuses a reward for epic failure, pay down trillions of casino bankers gambling addiction failures & overspending governments. Just for the record l like both Mitt Romney & Barack Obama both are great for America, its just the warmongering idiot boy Bush & Blair his poodle that l don't like.
        Tagbert
        • 7 Months Ago
        @Rick
        Rick, You really like that word "trillions". You seem to throw it out in all your posts when you want to talk about money. I doubt that India has actually spent "trillions" on their rocket program. When you exaggerate like that, it just makes all of your statements suspect.
      Rick
      • 2 Years Ago
      VW have the dark side have the biggest carbon footprint in Europe, dark side is going to be the biggest car maker in the world, the dark side have been the least to accomplish greeine changes, Darkside are the biggest producer of nasty miffs in Europe, use more wabbit skin leather in their wabbit cars than any other producer is Greenpeace's main augment (Made the last bit up). Not a fan of the dark side German company for tearing poor ole wabbit skins off the backs of poor defensive wabbits to use as dark side VW wabbit GTI seats l am a member of the Bugs Bunny fan club, not a fan of Greenpeace who are attention seeking by picking on the dark side in Europe because the wabbit is the No1 best selling car in Europe with a big free advertising campaign to inflate its membership. Always been a green agnostic fed up with Global Warming fake tax scams where the Governments greenwash you tax you to death with $2,000 in Air Passenger duty here, $500 carbon air tax here, $3,000 showroom CO2 on cars, to many cars tax scam that rip off milk the motorist beed them dry in the UK. How much of the British Governments "FAKE GLOBAL WARMING TAX SCAMS" collected go back into preventing the effects of so called global warming scam "NOT ONE SINGLE DIME IS SPENT ON GLOBAL WARMING SCAMS", where does the trillions of £££ collected milked British Governments green washing go? Trillions of taxpayers £££ global warming tax scam ends up in the pockets of whom? "TRILLIONS ARE SPENT ON BAILING OUT GREEDY FAILED INVESTMENT BANK CASINOS BANKERS" and keeping them in never ending big bonuses for epic failure. Being a green agnostic l was hoping we would have had a warm nice hot Mediterranean Climate in the UK as promised by the greenies as a result of so called effects of Global Warming scam, so l could get out do some more cycling in the UK and may be watch the Polar bears go floating buy with Al Gore on a photo shoot up the Thames river in London, but the last 3 summers have all been wettest and coldest in the UK in decades, which is the total opposite of Global Warming or the nice Mediterranean type climate we were promised by the greenies, will we get a Global Warming tax rebate l don't think so they have given it to all the greedy bankers Being a green agnostic the only guy who seems to cycle thats the cleanest & greenest transport on the planet that the money grabbing Greenpeaces of this world would love me, but maybe not my two classic cars it amazes me how so many hypocrite greenies on this green Autoblog Green side of the website are now so pro VW the Darkforce who are the biggest polluters in Europe, where are all the Autoblog Greenie Luke Skywalkers HYPOCRITES now the greenies at Greenpeace are attacking the auto industry with free publicity recruitment drive?
      Dave D
      • 2 Years Ago
      GP makes themselves into more and more of a joke every year. Even the other radical greens laugh at them now with their nonsensical stunts. With all the serious problems in the world, and effective things they could do...THIS is what they chose?
      Eideard
      • 2 Years Ago
      Not worth covering.
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