As with its platform-mate, the Ford Fiesta, the Mazda2 hasn't exactly made hay with the monthly sales numbers. Unlike it's Ford relative, however, Mazda isn't committed to sticking it out with the Mazda2 in the U.S. Ford has gone on record as saying it will remain committed to the Fiesta here, while a report in Automotive News claims the next-generation Mazda2, due around 2014, might skip our shores. The lack of momentum in the U.S. subcompact market is one of the causes, as is the Mazda2's price: with an asking price of $14,530, it is only $670 less expensive than the four-door Mazda3.

The Japanese company is focusing on its volume models and on getting its Skyactiv technologies fully integrated throughout the line. We've now got a full look at the Mazda6, and AN suggest the 2.2-liter twin-turbo diesel with 170 horsepower and 310 pound feet of torque could come to the U.S. after the sedan is launched here.

The next Mazda3 will be a showcase of lightweight and efficient Skyactiv tech, with 2.0-liter and 2.5-liter direct-injection engines on offer, a diesel and i-Eloop regenerative braking being considered. The lighter, more powerful MX-5 Miata is expected to be here in about two years time, and a rotary-powered sports car is still being worked on well behind the scenes.


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  • 96 Comments
      Mike Cornell
      • 2 Years Ago
      Not surprised that sales are dismal, given the price, worse fuel economy than the 3 or most compacts, antique 4 speed auto etc. With Sky-Active technology and a 45 mpg highway rating, it might be a different story.
      dcb
      • 2 Years Ago
      If they put the 155hp Skyactive engine in the Mazda2, i'd buy it in a heartbeat. 0-60 in under 7 seconds, great handling, 40+mpg.
        • 2 Years Ago
        @dcb
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        • 2 Years Ago
        @dcb
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        • 2 Years Ago
        @dcb
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      PeterScott
      • 2 Years Ago
      There are multiple strikes against this car here: 1: Unpopular segment in the USA 2: Too close in price to next segment up. 3: Unprofitable to build a small car like this in Japan and sell in the USA 4: This is not a stellar car for this segment anyway, Usually finishing 4th place in big comparisons. As much as I would like to see them put in a skyactive drivetrain and aim for segment leadership, from a business perspective it doesn't make sense. That would only make the car more expensive/less profitable and it would still be in a very unpopular segment. So really it is probably best if they ditch this car and concentrate on making a killer Mazda 3.
        • 2 Years Ago
        @PeterScott
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          3ziko
          • 2 Years Ago
          Next generation will be build at new Salamanca, Mexico plant with exports planned to north and south Americas. This move should make the mazda2 more profitable for Mazda and more affordable. Current is shipped from Japan.
          PeterScott
          • 2 Years Ago
          Anything to back that up? Everything I read, says Japan: http://www.insideline.com/chevrolet/sonic/2012/2012-chevrolet-sonic-vs-2011-mazda-2-comparison-test.html Assembly location Hiroshima, Japan Mazda is suffering big time and lost around a billion dollars because almost all of it's production is in Japan. First the Typhoon and second the strong Yen.
          • 2 Years Ago
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          • 2 Years Ago
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      flammablewater
      • 2 Years Ago
      Perhaps giving it more than bottom basement features would help, and the miniscule 100hp engine does not have a trade off of amazing fuel economy, it's just slow.
      Travis C. Vasconcelo
      • 2 Years Ago
      As much as I like this car, I have to agree with the points made here. The price is the number one reason I wouldn't buy it, the 1990's tranny and kit are the second reason. There are simply too many modern cars out that offer more for practically the same money to give this car a second look. That is too bad, as it is a great car...and at $11,000 - 12,000 it would be worth it. As it is the extra $3,000 tacked on to the price is the deal breaker. If they had built it in Mexico where labor was cheaper, it could have come over cheaper and this whole story would be different for it. America needs to embrace small cars...but, not at the price of a larger, better equipped car.
      CarCrazy24
      • 2 Years Ago
      This is stupid, this shouldn't be discontinued, it just needs a proper update and then some decent marketing to become competitive! When it came out there were already cars getting 40mpg while this only got 35. The fact that the Mazda3 gets 40mpg hurts the whole point of this type of car. In addition, the Mazda2 only had a 5 speed manual or 4 speed auto, come on Mazda! Give this car a Sky-Activ option with a 6 speed manual or auto, or better yet a diesel and with 45-50mpg this car will sell.
        wrxfrk16
        • 2 Years Ago
        @CarCrazy24
        The skyactiv is what this thing needs. It and the six-speed manual in a 3 is a suprisingly nice combo, in the smaller 2 it would be treading into hot hatch territory.
        Chris
        • 2 Years Ago
        @CarCrazy24
        I see what you are saying, but with this car being only $670 cheaper than the Mazda 3, as is, wouldn't doing all of the things you suggest make it more expensive than the larger 3? Besides the poor marketing, the main issue with this vehicle is that it is priced too closely to the Mazda 3. I think doing what you suggest would be better served in something that is intended to be more of a "halo car", something to take on the Fiat 500, that is marketed as a fun, efficient, cute city car. Since they are so close in price, let the Mazda 3 take the entry level spot, and give the Mazda 2 a name that doesn't suggest it is the bottom rung on the latter, in terms of price point. This would free up some room for the folks at Mazda to go wild, and make a great little city car
        rmkensington
        • 2 Years Ago
        @CarCrazy24
        It pretty much had no marketing
        Jon Acton
        • 2 Years Ago
        @CarCrazy24
        I couldn't agree with you more! The 2 when it arrived here was a lame duck; outclassed by everything else it competed with. Talk about a totally half-a$$ed effort. Its a shame too as it could have been a really great car.
      Jason Golden
      • 2 Years Ago
      It probably doesn't help that this car arrived here unprepared, with no USB ports or sat radio option.
      Vergenbuurg
      • 2 Years Ago
      I did my best, dammit, telling everyone how wonderful this car is, and plunking down my hard-earned cash on one! This makes me sad :(
      Mike Hunt
      • 2 Years Ago
      The BIGGEST problem, at least in the Tampa Bay area - is the dealer network - it sucks! Uneducated salesmen selling a product they have no idea how to sell, who yesterday were selling shoes and will doom the updated Mazda6 with the same lack of product knowledge. It's a damn shame - I've loved Mazdas for years.
      Level4
      • 2 Years Ago
      they need to target 12K MSRP
      bonehead
      • 2 Years Ago
      This is so dumb! They bring over an aging model in its last years that does not get great mileage, and then they are surprised when it does not sell? They think there is no market when the reality is there is no market for old out of date cars. If the larger heavier more powerful mazda3 can get 40mpg, there is no reason why the Mazda2 should only get 35mpg. That is the same mileage as the manual CX-5! Give us a mazda2 with the Mazda3 skyactive engine and 42mpg and it will sell like crazy. Better yet use the mazda2 as the platform to introduce america to high mpg diesel subcompacts.
      oakspondman
      • 2 Years Ago
      I never knew there was a Mazda 2. I have never seen and ads for the car. It appears to be a nice car. Im sure it would be great as a city car, or that car to run around town with. Mazda, along with the other car companies make cars that they never advertise. How do the expect to sell something nobody knows about?
        Phontsolo
        • 2 Years Ago
        @oakspondman
        Mazda did actually air a Mazda 2 specific commercial i think it was early this year or late last year, several times. That was pretty much it. Never saw it again. Tried finding the commercial online but had no luck finding it.
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