• **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.

  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.

  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
  • **Embargoed until 12:01am EST, Mon., Nov. 7, 2011.** The new touch-screen interface features new simpler graphics and controls that are easier to use. Customers will experience significantly faster touch-screen response times, one of the top requests from owners.
MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."

Farley goes on to say that despite all that the pundits at Consumer Reports have had to say – including writing that the system "stinks" in a recent blog post – 56 percent of buyers tell Ford that technology is an important consideration. Meaning that despite Ford's admitted inability to work the bugs out of MyFord Touch and make it more intuitive and speedy, it needs to stick with the system because it's a prime determiner for car shoppers.


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    • 1 Second Ago
  • 83 Comments
      SethG
      • 2 Years Ago
      They are in a tough position because they know it needs radical changes. But if they make radical changes they may have a liability issue regarding the vehicles that have the existing system. The criticisms, which include safety concerns, could turn into a huge liability if if appears that Ford is making significant corrections on future products.
        P
        • 2 Years Ago
        @SethG
        Totally agree. They have a very limited set of options in how to correct the system and balance the need for fundamental changes with the liability concerns. To me, they erred by establishing a partnership with a company like Microsoft (whose culture and practice of simply throwing away their mistakes is not tolerable in automobiles).
        Daniel D
        • 2 Years Ago
        @SethG
        Exactly. Fixable - absolutely but at what cost to Ford? They are ducking and weaving around this, because every second person walking the streets is looking for an opportunity to sue someone and get rich.
      Jesus!
      • 2 Years Ago
      Ok seriously people I had MFT in the 12 Focus I had and yes at times it was annoying but it worked 95 percent of the time just fine. Sure there was lag at times but the system is amazing and awesome. They will eventually have it worked out and more reliable(something that should have been done before launch though), and it will be fine. I am sure they will lose customers over it and I am sure already have, but seriously I love the system. Taurus does not have it, but I hope to have it again in the next vehicle(unless I do end up with a Jeep, its on the list!).
      jpryde
      • 2 Years Ago
      I understand frustration with technology; I work in IT at a university and live it everyday. I have driven my mother-in-law's 2012 Edge many times and have zero issues with MyFord Touch. To the non-technical person, I can see how it's a bit overwhelming, but after showing her just a few things, she has taken to the system perfectly and doesn't have a bad thing to say about it. She's no wizard, but she's no Luddite either. It took me all of 5 minutes on the initial drive to utilize the steering wheel controls to do everything I needed.
      carguy1701
      • 2 Years Ago
      MFT is a good idea (personally, it reminds me of LCARS from Star Trek: TNG and the spin-offs) that suffers from the same thing many good ideas suffer from initially: they didn't get it it right the first time. Its main issue seems to be an over-reliance on voice activation (probably because Ford believes that legislation banning any other type of infotainment system will become law at some point, which isn't a bet I would make). If they fix that, I think it will be fine.
      WillieD
      • 2 Years Ago
      It's odd that MFT is plagued with so many problems when Microsoft's own software is so good these days. Windows Phone is incredibly user friendly and reliable, I don't know why they couldn't do the same for MFT.
        OnTheRocks
        • 2 Years Ago
        @WillieD
        MyFord Touch runs on an automotive version of Windows CE, which is actually a pretty stable OS. It's the horribly shoddy MFT software running in that environment that is giving people so many headaches. So it's really not entirely fair to hold MS at fault for this.
          merlot066
          • 2 Years Ago
          @OnTheRocks
          Kia's UVO is almost identical to Ford's basic SYNC system. SYNC was not a problem, MyFord Touch is.
          WillieD
          • 2 Years Ago
          @OnTheRocks
          Yeah, that's what I figured. From what I've heard in reviews, Kia's Uvo is faster and less buggy.
      Terry Davis
      • 2 Years Ago
      The MyFord Touch software that came with my 2012 Edge was pretty good - it had its problems, but nothing glaring. Then came the "Performance Upgrade" in March and the whole thing took an incredible nose-dive. Features disappeared, bizarre/inconsistent interface changes were made, reliability took a hit, Bluetooth connectivity suddenly became picky, and those with navigation were greeted with lengthy GPS lock and a just plain bad user experience. What was supposed to be an improvement turned out to be a major step backwards. How can that happen? Well, apparently someone at Ford is wondering the same thing. Finally.
      David H
      • 2 Years Ago
      I believe MyTouch is a MicroSoft product. Enough said....
      jdedelman
      • 2 Years Ago
      I am a reasonably tech-savvy person, and I know my way around a car's dashboard. After recent rentals of a '13 Escape and a '13 Explorer, both with MyFordTouch I say unequivocally the system is a nuissance on the roads. Be warned: if you see a new Ford on the road, give it some room. Chances are good the driver is trying--and failing--to change radio stations and may well swerve into another lane during the challenge.....
        Indubitably
        • 2 Years Ago
        @jdedelman
        I'm sorry but if you can't find a radio station on this system you shouldn't have a license. I'd worry about YOU being another nincompoop driver.
        • 2 Years Ago
        @jdedelman
        [blocked]
          • 2 Years Ago
          [blocked]
          jdedelman
          • 2 Years Ago
          RF, yes, the voice commands were pretty good. As they are on my Jabra Blue-tooth unit that I got for $69 at Costco. A bit less than the price of a new Ford.....
        Jack
        • 2 Years Ago
        @jdedelman
        Haha, does the voice activation at least work well?
      • 2 Years Ago
      [blocked]
        Just Stuff
        • 2 Years Ago
        Obviously you’ve never worked with “Sam” from India. Between the language and cultural differences you would never get anything close to useable.
      Zoom
      • 2 Years Ago
      Maybe Ford should ditch Microsoft.
        Jon Acton
        • 2 Years Ago
        @Zoom
        I'm guessing Ford could have created a better system on their own without Microsoft's 'help.'
      chrisell
      • 2 Years Ago
      The problem with this system is that it's all touchscreen. There's no physical controls, meaning you MUST look at the screen to do anything. It's a dangerous and stupid piece of design. The common controls should always have physical buttons - so you can reach out and adjust heat, a/c - things like that - without having to look at a screen. I know where all the controls are in my car just by touch and location. On a touchscreen interface, first you have to get to the page you want, which is different depending on which page you're currently on, and then you have to look for and find the control you want. And once you're driving on a sunny day, the screens are unreadable anyway. On top of all that, their voice-recognition is about as good as Siri on an iPhone - to the point where's largely useless (of all the Ford owners I drive with, probably one of them can use the voice control - the rest have given up because it simply doesn't understand them). Mind you I'm a bit of a luddite when it comes to in-car gadgets. Give my physical controls and an audio system I can plug an i-device into and I'm happy. I don't need any of the rest of the crap they put in these systems now (I'm looking at you BMW). Actually the MyFordTouch is the sole reason I *didn't* buy a Ford last time I went new-car shopping.
      Bill
      • 2 Years Ago
      I have this system in my '13 Explorer, which I love, and do not understand all the complaints. Yes, it could be a little faster sometimes (which I think they can and will fix), but other than that I think the update earlier this year, which took away some of the clutter, made it a great system. For people who say, "it's all touch so you have to look at it", I say that you obviously don't own one or are too stupid to learn the voice commands, because between the steering wheel control and voice commands you don't have to touch it at all if you don't want to. Personally, I think it would be a shame if Ford went away from something that they have spent so much time and money one, which is only an update or two away from being a really, really nice system, just because of a couple of whiners! And anyone basing their opinion on this from the Consumer Reports rating needs to grow up and think for themselves, because CR is wrong, A LOT!
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