MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."
Farley goes on to say that despite all that the pundits at Consumer Reports have had to say – including writing that the system "stinks" in a recent blog post – 56 percent of buyers tell Ford that technology is an important consideration. Meaning that despite Ford's admitted inability to work the bugs out of MyFord Touch and make it more intuitive and speedy, it needs to stick with the system because it's a prime determiner for car shoppers.