We crawled all over the Lamborghini Urus Concept, and even took the time to open the doors and sit behind the wheel of the utility vehicle at "The Quail: A Motorsport Gathering" during the festivities at Pebble Beach this past weekend. While there has still been no official announcement of whether or not the concept has received a thumbs-up for production, all indications are that the program is moving forward for a launch around 2015.

As we have mentioned previously, this Lamborghini is expected to be built on modified PL73 architecture (underpinning the next-gen Audi Q7, Volkswagen Touareg, Porsche Cayenne and Bentley EXP 9 F Concept). Our bet is that it will be powered by a twin-turbocharged 4.0-liter V8, an engine shared with the new Bentley Continental GT V8, making in excess of 600 horsepower (possibly with the help of hybrid technology). With a targeted curb weight of 4,400 pounds, it will not only be the most powerful SUV on the market but one of the lightest and quickest, too (the BMW X6 M has 555 horsepower and weighs 5,324 pounds).

Rub elbows with the well-to-do on the Monterey Peninsula, and their excitement seems to indicate the market is ready for 3,000-plus copies of a $180,000-plus sport-ute from the Italian exotic sports car maker. The fiery Urus Concept seems to have everything going in its favor. Now, all it needs is a green light.


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  • 31 Comments
      Nick
      • 2 Years Ago
      Dear lord, it's simply stunning. Really a gorgeous futuristic design. And to think, it'll make production in nearly identical form. Spot on, Lambo.
      Taylor DeCastro
      • 2 Years Ago
      In the words of the Autoblog Podcasters, "It doesn't suck."
      Pedro Soto
      • 2 Years Ago
      I'm really in love with the Estoque and hope they build that, but I've got to say if I were in the market for a no holds barred crazy expensive SUV...this would be it.
      ianw33
      • 2 Years Ago
      People need to get off their high horse. A company's main purpose is to create a product that people will enjoy and buy. If there are thousands of customers with cash in hand demanding a product, why would you not produce it? Porsche has come out with a sedan and a crossover, both of which the "purists" decried as blasphemy. Well guess what...those are thier two highest selling models. I dont think any less of porsche for building a crossover or sedan, just as i dont think any less of aston martin for building a sedan or ferarri building a hatchback. Anyone who truely gets upset because an automaker builds a model that they dont like need to get a reality check. How do you think porsche is able to make awesome 911/caymens/boxters's? its off of the profits from the top selling sedan and crossover. The fact that nissan makes a sentra that is average at best doesnt make the gt-r any less awesome
        quackmanquackman
        • 2 Years Ago
        @ianw33
        If these "sellout products" help the automaker make money to continue producing their other, more traditional products, then I'm all for it!
      GasMan
      • 2 Years Ago
      Alternate title: Overgrown bling-mobile a hit with people who like their women with dyed blonde hair, balloon chests, and duck lips.
      throwback
      • 2 Years Ago
      The styling is growing on me. I would expect Cali to be able to absorb at least half the first years production.
      Cursethedawn
      • 2 Years Ago
      It always feels to me that companies like Porsche , BMW, and the like ruin the integrity of their flagship design by having an SUV that harkens to their top vehicle. I mean someone spent a lot of money to have an elite car like an Aventador, then they see an SUV with the same style nose. Seems it dilutes the design.
        Ben Doolittle
        • 2 Years Ago
        @Cursethedawn
        What's next? John Deere making supercars? http://www.lamborghini-tractors.com/UNITEDKINGDOM/en-GB/defaultuk.html
          Greg
          • 2 Years Ago
          @Ben Doolittle
          Lamborghini started as a tractor manufacturer. The only reason Lamborghini makes cars is because Feruccio Lamborghini needed to repair his Ferrari and realized that he used the same part in one of his tractors. He called Ferrari to ask him if he could substitute the part, but Ferrari said no and insulted him. So, he started building his own cars.
          Cursethedawn
          • 2 Years Ago
          @Ben Doolittle
          LOL! I love the quote, "Professionals choose Lamborghini tractors for two basic reasons: its advanced technology and the good looks assured by its elegant and exclusive styling." Yup elegant tractor styling, that's what all tractor buyers are looking for. ...they are nice looking though.
          SatinSheetMetal
          • 2 Years Ago
          @Ben Doolittle
          Holy F***, strangest TIL ever.
      KAG
      • 2 Years Ago
      Lamborghini should stick with cars, make a sedan or shooting brake sedan with all wheel drive. The SUV thing seems pointless since they make them so fast and stick 30 series tires on them so you can't drive them in the snow without having a winter set of wheels.
      Wacko
      • 2 Years Ago
      The only thing wrong is the name of it. Urus. I don't like the sound of it
      jonnybimmer
      • 2 Years Ago
      Looks Lamborghini good (which in normal terms means looks really, really good), but I still wish they chose to make the Estoque instead.
      Jonathan Wayne
      • 2 Years Ago
      I like it, I like it a lot.
      d.hollywood
      • 2 Years Ago
      They could've just gone with some evolution of the LM002. This dog is just 50 shades of wrong...starting with the name.("URUS"...wtf?)
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