Lamborghini Urus concept live at Pebble Beach in 2012

We crawled all over the Lamborghini Urus Concept, and even took the time to open the doors and sit behind the wheel of the utility vehicle at "The Quail: A Motorsport Gathering" during the festivities at Pebble Beach this past weekend. While there has still been no official announcement of whether or not the concept has received a thumbs-up for production, all indications are that the program is moving forward for a launch around 2015.

As we have mentioned previously, this Lamborghini is expected to be built on modified PL73 architecture (underpinning the next-gen Audi Q7, Volkswagen Touareg, Porsche Cayenne and Bentley EXP 9 F Concept). Our bet is that it will be powered by a twin-turbocharged 4.0-liter V8, an engine shared with the new Bentley Continental GT V8, making in excess of 600 horsepower (possibly with the help of hybrid technology). With a targeted curb weight of 4,400 pounds, it will not only be the most powerful SUV on the market but one of the lightest and quickest, too (the BMW X6 M has 555 horsepower and weighs 5,324 pounds).

Rub elbows with the well-to-do on the Monterey Peninsula, and their excitement seems to indicate the market is ready for 3,000-plus copies of a $180,000-plus sport-ute from the Italian exotic sports car maker. The fiery Urus Concept seems to have everything going in its favor. Now, all it needs is a green light.