Ford's marketing strategy for its plug-in vehicles is coming into Focus (pun intended): compare, compare, compare.

When announcing the Focus Electric's 105 miles per gallon equivalent, for example, Ford made sure to note that it beats the "Nissan Leaf by 6 MPGe while also offering more motor power, passenger room and standard features. Customers can make more use of this efficiency with Ford's faster charging technology that can recharge Focus Electric in about half the time of Nissan Leaf." With the C-Max Hybrid, Ford said it would get better mileage than the Toyota Prius V. Today, Ford is revealing more details about the C-Max Energi Plug-In Hybrid, and the press release says it offers "nearly double electric-only range of Prius."

What does that mean, aside from some numerical chest puffery? Ford says the electric range of the Energi PHEV will be "more than 20 miles" and that the car's full-tank-of-gas-plus-electricity range is 550 miles. On top of that, the C-Max Energi is expected to get 95 MPGe (Ford expects its Fusion Energi plug-in hybrid to get 100 MPGe). It may not be saying much, but Ford also says that the Energi has a "maximum electric-only speed projected to top that of Prius plug-in." The C-Max Hybrid will be available this fall with a base price of $25,995, including destination and delivery.

Oh, by the way, Ford would like you to know that that price is "$1,300 lower than Toyota Prius V."

Watch a promotional video of the C-Max below.



Show full PR text
Ford C-MAX Energi Plug-In Hybrid Expected to Deliver 550-Mile Range and Nearly Double Electric-Only Range of Prius
  • Ford's first-ever plug-in hybrid – the all-new C-MAX Energi utility – is the only vehicle of its kind that customers can drive from Sacramento to San Diego on a tank of gas and make the average commute on electricity alone
  • Ford C-MAX Energi plug-in hybrid is projected to deliver 550 miles of total range, including more than 20 miles in electric-only mode – nearly double the electric-only range of the Toyota Prius plug-in hybrid
  • C-MAX Energi – available this fall – is Ford's first production plug-in hybrid and part of Ford's first hybrid-only dedicated line of vehicles
  • C-MAX Energi will launch as part of Ford's power of choice strategy to deliver leading fuel economy across its lineup while tripling electrified vehicle production capacity by 2013
DEARBORN, Mich., July 20, 2012 – The new Ford C-MAX Energi is expected to achieve more than 20 miles of electric-only range – nearly double the Toyota Prius plug-in hybrid – and a 550-mile overall range to become the first hybrid vehicle ever that can be driven from Sacramento to San Diego on a single tank of gas and make the average American commute without gasoline.

With a maximum electric-only speed projected to top that of Prius plug-in, C-MAX Energi drivers might be able to reach wherever they're going a little faster, too.

Topping it off, C-MAX Energi delivers fuel economy that is the equivalent of 95 miles per gallon (MPGe) combined city/highway.

John Davis, chief nameplate engineer for Ford's compact cars and utility vehicles, said it's all designed to improve the driving experience: from making the 550-mile trek down Highway 99 from Sacramento to San Diego to the daily 20-mile one-way trip to work – the distance some reports suggest the average American commutes.

"We are proud C-MAX Energi is the first plug-in hybrid that can deliver a 550-mile overall range and more than 20 miles of electric range as it gives customers great flexibility to commute to work, then take off for a road trip while passing many gas stations along the way," says Davis. "C-MAX Energi is a great symbol for the leading fuel economy we're delivering across our lineup to give customers the power of choice to save money at the pump."

C-MAX Energi is part of Ford's first dedicated line of hybrid vehicles in North America and will soon be available for order at Ford's certified electric-vehicle dealerships. C-MAX Energi operates just like a traditional hybrid with two key differences – owners must plug in the vehicle using its charge port and C-MAX Energi has a larger battery pack.

Power of choice
Already available for order is C-MAX Hybrid – expected to be America's most affordable hybrid utility vehicle with a base price of $25,995, including destination and delivery – with a cost that is $1,300 lower than Toyota Prius v.

C-MAX Hybrid and C-MAX Energi figure prominently in Ford's rollout of five electrified vehicles this year. Ford's other electrified vehicles include:
  • Focus Electric: Production began late 2011; America's most fuel-efficient compact with 110 MPGe city; charge time of four hours with the available 240-volt charging station – nearly half the time as Nissan Leaf
  • C-MAX Hybrid: Coming this fall; projected 47 mpg city, 3 mpg better than Toyota Prius v
  • All-new Fusion Hybrid: Coming this fall; projected 47 mpg expected to beat Toyota Camry Hybrid by 5 mpg highway
  • Fusion Energi plug-in hybrid: Will begin production by the end of this year; aiming to be the most fuel-efficient midsize car in the world with more than 100 MPGe
"Ford's electrified vehicles offer a great combination of efficiency, performance, technology and affordability that we believe will help spur adoption of these advanced vehicles," says Kevin Layden, director, Ford Electrification Programs and Engineering. "C-MAX Energi not only offers leading efficiency, it has 50 more horsepower than the Prius plug-in hybrid along with class-exclusive technologies such as our hands-free liftgate and active park assist for easier parallel parking."

Maximizing experience
While the C-MAX Energi nameplate is new to the U.S. market, the technology and design has proven itself already in other ways and in other places.

More than 144,000 units of the five-passenger C-MAX gasoline and diesel versions have been sold in Europe since late 2010. Though Ford is concentrating on hybrid versions of C-MAX in the U.S., the designs of C-MAX Energi and C-MAX Hybrid are based on the gasoline- and diesel-powered European version.

C-MAX Energi also benefits from 20 years of research and innovation behind the software and hardware technology it offers, incorporating many of the nearly 500 patents Ford holds in the area of hybrid technology. The car's powersplit technology – which allows for more efficient operation of the vehicle – consists of more than 200 patents alone.

Like C-MAX Hybrid, C-MAX Energi has projected total system horsepower of 188 that stems from the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Energi uses the all-new 2.0-liter Atkinson-cycle four-cylinder engine – powerful and fuel efficient and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered.

Because owners plug in to charge the advanced lithium-ion battery in C-MAX Energi, the vehicle is able to achieve increased electric mode and total range. Lithium-ion batteries are lighter, more efficient and more powerful than nickel-metal hydride batteries used in first-generation hybrids. They also promote faster charging times.

C-MAX Energi sets itself apart from other hybrids in other ways, too. For example, it offers the latest generation of SmartGauge® with EcoGuide. Designed to help drivers get the most from C-MAX, information such as instantaneous fuel economy can be displayed on one of two 4.2-inch LCD screens, helping drivers more closely monitor how their driving behavior affects the vehicle's efficiency.

In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster shows Brake Coach, a feature that helps drivers optimize their use of the regenerative braking system so that driving range can be enhanced through proper braking techniques.

Available for C-MAX Energi is the MyFord® Mobile smartphone application that allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.

C-MAX Energi will be produced at Ford's Wayne, Mich.-based Michigan Assembly Plant alongside the new C-MAX Hybrid, Focus, Focus Electric and Focus ST. More information about MAP can be found online here.

Customers interested in C-MAX Hybrid should visit here. A video featuring C-MAX can be viewed online by clicking here.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 33 Comments
      Cool people
      • 2 Years Ago
      I like this product. I'm not sure who is the customer. Moms? Eco huggers ?
      ferps
      • 2 Years Ago
      will this be eligible for a federal tax credit that can be deducted from that $26k?
      Greg
      • 2 Years Ago
      I assume the last sentence means the price of the Ford Energi (a plug-in car) is less than the Prius V *plug-in* version, not the regular Prius V.
        merlot066
        • 2 Years Ago
        @Greg
        There is no plug-in Prius V, pricing for the plug-in C-Max hasn't been announced yet. The C-Max hybrid is less than the Prius V hybrid.
      Walt
      • 2 Years Ago
      We give thanks this day that we will no longer live under the oppression of the ugly foreign import hybrid that uses stolen technology and can once again walk in the sunshine of free men everywhere as Ford begins its drive to end the ugly hybrid curse that has far to long plagued our land. Ford, we stand with you, now and forever.
        Shiftright
        • 2 Years Ago
        @Walt
        A bit overly dramatic and xenophobic, no?
        aatbloke1967
        • 2 Years Ago
        @Walt
        Except that the C-Max is German and has been around for a number of years in less autocratic markets.
          axiomatik
          • 2 Years Ago
          @aatbloke1967
          The only autocracy that has prevented it from being sold in the US is Ford.
      • 2 Years Ago
      [blocked]
        Brex
        • 2 Years Ago
        VaporVolt? That's funny that you would hang onto a four-year-old term that is moronic since you can go buy a Volt today.
        • 2 Years Ago
        [blocked]
        Snark
        • 2 Years Ago
        It's completely unreasonable to draw that conclusion. The C-Max Energi will undoubtedly be considerably more expensive than the $25k non-plug in hybrid version of the same, and it will have about 60% of the Volt's EV-only range. It's simply not as capable nor as efficient. In essence, this is like claiming that the GTI kills the 135i because it's cheaper while completely ignoring the fact that the former has less power and capability than the latter. The "bailed out stepchild" got a PHEV to market years before everybody else, and its PHEV remains the most capable and best-sorted of the currently available options. That's worth respect from, apparently, everybody but rageaholic politics junkies addicted to their own self-righteousness.
      Ross
      • 2 Years Ago
      Why is this being considered a Prius V competitor when in fact its slightly shorter than a regular Prius?
        Shiftright
        • 2 Years Ago
        @Ross
        So a vehicle has to be exactly the same dimensions as another to warrant a a comparison? If that were so, there would be hundreds of one car niches in the marketplace.
          Ross
          • 2 Years Ago
          @Shiftright
          No, that's not the point. It doesn't have to be the same length. Comparing this car to a Prius v is like comparing a ford fiesta to a Hyundai elantra or a civic...each class contains cars that are relatively similar in overall size. I just have a feeling ford can't compete with the price tag of the regular Prius . As a result, they have to market it as a more expensive Prius v competitor. FYI, Prius v and regular Prius attract different buyers due to the difference in size and nothing but size.
          recharged95
          • 2 Years Ago
          @Shiftright
          Also the C-Max is basically a shorter Mazda 5. Both are taller than the Prius V. And the Prius maybe longer, but it's pretty cramped interior.
      IBx27
      • 2 Years Ago
      Very impressive, nice job Ford!!
      wickedme91
      • 2 Years Ago
      I hate MPGe. They should have separate MPG and electric range. MPGe only serves to confuse shoppers cross shopping plugins with other vehicles. Also, the C-Max only has 47 city and 44 why while Prius plug in gets 50mpg. That should negate its shorter electric only range for most drivers.
        IBx27
        • 2 Years Ago
        @wickedme91
        A difference of 5mpg is nothing compared to being able to run electric only for twice the distance.
          • 2 Years Ago
          @IBx27
          [blocked]
          ferps
          • 2 Years Ago
          @IBx27
          more to the point, we need to stop using MPG and use GPM instead because 5 MPG is nothing when going from 45 to 50, but it would be a ton of fuel and cost when going from 10 to 15.
      atomicbri2005
      • 2 Years Ago
      Looks far better than that Prius V
      Rexxer
      • 2 Years Ago
      Because its an electric/gas hybrid? Do the dimensions need to be the exact same to qualify as a competitor? You just don't like the fact Ford is doing everything better?
      cpmanx
      • 2 Years Ago
      That's a very impressive, very aggressive price for an ultra-efficiency, high-practicality hatch. Pretty cool-looking thing, too, in a chunky urban kind of way.
      A.Hirigoyen
      • 2 Years Ago
      So they're saying in order for the advantage of the electric range and price to be right you have to either compare it to the range of the electric plug in prius or the prius v? Since when do the combined stats of two cars in different sizes get compared this way. That's basically saying hey america, we know your not that smart so just trust our stats to be better because we say so. If it's cheaper than the bigger prius v while being slightly better on electric range due to its smaller size, but more expensive than the car it closely compares to in size and marketing how is this not a misleading advertisement? Sure it seems to be a great car but, it seems to want to sell simply by confusing buyers by a jumble of stats from three different cars.
        merlot066
        • 2 Years Ago
        @A.Hirigoyen
        There is a C-Max hybrid which competes with the Prius V and a C-Max plug-in hybrid which most closely competes with the plug-in Prius. The C-Max hybrid gets better mileage and starts at a lower price than the similarly sized Prius V. The C-Max plug-in will offer double the range of the plug-in Prius but pricing for the plug-in model hasn't been announced yet.
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