Help us, plug-in cars, you're our only hope.

In his original deal with Fox for the first Star Wars movie, George Lucas famously kept the licensing rights for himself. That deal – unusual at the time – has resulted in a huge pile of cash for the filmmaker and the ability for his iconic characters to appear on a seriously uncountable pile of merchandise, hawking everything from the 1977 Toyota Celica to today's Volkswagen Passat (to name just two car-related ones). The latest? The space-age Toyota Prius Plug-In.

Like many odd commercial pairings, this one was intended for the Japanese market. Translation of the ad done by friends of Green Car Reports says that everyone's favorite droids keep their know-it-all/ignorance-is-bliss dynamic in full effect. For example, when C-3PO first sees the plug-in hybrid's J1772 connector, he asks R2D2 if it's the little droid's charger. Goldenrod then asks, "You wanna recharge too?" To which R2 replies in his regular beeps and blorts and 3PO says, "Okay, me too!" They then have a discussion about range anxiety, which makes us wonder if Toyota is hinting that the next-gen Prius will come with Twin Ion Engines.

But you want to see this all yourself, right? Go ahead and do so for the next 30 seconds down below.



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    • 1 Second Ago
  • 18 Comments
      joe
      • 2 Years Ago
      LoL! Nick good one!! Toyotas are JUNK!!!!!!!!!!!!!
        Avice
        • 2 Years Ago
        @joe
        One of my Toyotas has almost 300,000 miles on it with NO major problems. My last three cars have all been Toyotas and have been just great. My Fords and Chevies were the ones that were just JUNK. When I had problems with them, even the dealers couldn't fix them. I will never buy anything but Toyotas again.
      joe
      • 2 Years Ago
      Poor R2 and C3PO now there going to get recalled =(
      joe
      • 2 Years Ago
      POOR R2 and C3PO ! NOW THERE GOING TO GET RECALLED =(
      Joseph P. Hopkinson
      • 2 Years Ago
      Passas? New, sedan from VW? Or just no spell check?
      • 2 Years Ago
      [blocked]
      mylz
      • 2 Years Ago
      only an idiot would buy this thing. its an absolute pathetic attempt buy toyota. they would much rather hope the average stupid consumer will continue buying the nickel version without actually do any research and realizing how un eco friendly this junk mobile really is
      Nick Moore
      • 2 Years Ago
      These are not the vehicles you're looking for.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      bjg1765
      • 2 Years Ago
      I guess there is no limit to the depths that George Lucas will sink to pimp every last penny he can get from Star Wars, It makes me SICK!!!
        Christopher Luther
        • 2 Years Ago
        @bjg1765
        That ship sailed almost 40 years ago. It's not like this is anything new. Get over it already.
      Robert Fahey
      • 2 Years Ago
      R2 tapped into the Death Star's computers to shut off the trash compactor in Star Wars. He should have played a similar role here, somehow tapping into the car's brain. And why isn't Mark Hamill driving? He wouldn't have turned down the role.
      hartdoug23
      • 2 Years Ago
      I like c3po and r2d2! I think it was a smart call to put them in the commercial. should do it in english.
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