According to the 2012 U.S. Automotive Industry Survey and Confidence Index by Booz & Co., alternative vehicle powertrains may take up as much as 10 percent of the total market by 2020, but only if the federal government continues to support development.

Without a helping hand from Uncle Sam, only 30 percent of the researchers, executives and consumers who participated in the survey believe alternative-fuel machines will be able to carve out that small slice of the market. Specifically, federal tax incentives for potential buyers could help push the technology forward in the future.

According to Wards Auto, further development faces a double hurdle. First, additional urban planning is required to demonstrate plug-in hybrids and EVs will be viable options for buyers, but at the same time, government agencies also need to see fuel cell and battery costs come down before being willing to pony up for chargers or incentives.

Even so, 70 percent of those surveyed said they were more confident about future hybrid demand than they were in 2011. Take a look at the full survey results here.


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  • 71 Comments
      Gorf
      • 2 Years Ago
      The level of ignorance never stop amazing me. To quote a good movie "what the American public doesn't know, makes them the American public" And to the one that thinks that this is W's fault and their almighty Obama can do no wrong, Please Pay me back the 40 billion that went over seas! (they both suck as presidents)
        That Kid
        • 2 Years Ago
        @Gorf
        As true a sentiment as that is, we do not hear it enough. I'm tired of ordinary people fighting rhetorical battles for people who don't care about them and don't do a thing for them. If Barack Obama, Mitt Romney or any other virtually interchangeable slimeball politician wants my support or yours, they should earn it themselves. As it is, they care only about returning favors for the select few who can afford to make campaign contributions of six figures or more. Enough of this excrement!
      William
      • 2 Years Ago
      We're $15 trillion in debt - $5 trillion of that added in only the last 3 years. Astounding yearly deficits to the point one side of the government buys 61% of the borrowings of the other side. In car racing speak; We're speeding up as we head into the wall of fiscal and economic ruin. And we're being softened up to continue crazy levels of the subsidizing of these government programs.
        Zoom
        • 2 Years Ago
        @William
        A huge portion of the deficit over the last few years is due to lower tax receipts. The economy collapses, the govt collects less money. It's not due to Obama. It's due to W.
          Sir Duke
          • 2 Years Ago
          @Zoom
          Zoom: You could also add the Bush tax cuts for the wealthy and two (2) wars that lasted a decade.
          razorpit
          • 2 Years Ago
          @Zoom
          It's been three years. When does it become Obama's economy? I laugh when I hear Bush was to blame for 9/11 yet it occurred only 8 months after he took office. You people are a broken record...
        Tweaker
        • 2 Years Ago
        @William
        It is mind boggling the disconnect. You complain about spending but fail to realize how large a portion of that deficit is caused by protecting our oil interests around the world. Maybe you can think a little and consider how much better off we would be if we could cut the military expenses of running around the middle east trying to keep it stable. Last year we spent over $1 Trillion in defense. Imagine how many Volts the government could buy if they saved $300 Billion or so on defense. And as a bonus, the sandrats influence on our lives would fade into a distant memory.
          creamwobbly
          • 2 Years Ago
          @Tweaker
          Hey Rick, "drilling" or "growing"? We should be growing biobutanol that is indistinguishable in terms of energy content from dino-gas. What's that? "Food or fuel"? Growing algae in vertical tubing inside greenhouses in Detroit is the way to do it, not fields of corn, soy, and palm.
          Rick McCauley
          • 2 Years Ago
          @Tweaker
          Glad to see you are for drilling here so we don't have to go after middle east oil. Oh your probably not for that.
          Rayman
          • 2 Years Ago
          @Tweaker
          Hey Tweaker, US Govt job is the defense of our country and our interests. We could stay home and let the free world feign for itself. I doubt that you be willing to live in the America. Where our economy would have to shrink to our energy levels.
          brandon
          • 2 Years Ago
          @Tweaker
          What yyz said.
      vlocityboy
      • 2 Years Ago
      ...and in other news: Highways Unsustainable Without Federal Assistance
        Toneron
        • 2 Years Ago
        @vlocityboy
        Illogical liberal fool! Highways used by everyone! Volts used by NOT everyone. This is the thinking that got us on the path to Greece. MOVE THERE!
          Sir Duke
          • 2 Years Ago
          @Toneron
          Volt reduces Oil/Fuel consumption, Oil used by everyone. Volt lowers demand for oil, everyone benefits. You don't have to like or even buy a Volt, but you could show a little gratitude by sending a thank you card to everyone who buys a Hybrid or Electric car.
          That Kid
          • 2 Years Ago
          @Toneron
          Without even going into detail about how Greece was shafted by the likes of American banks like Goldman Sachs (especially since, you know, it's totally irrelevant to the discussion at hand) at least they have a government that is afraid of its people instead of the other way around! Like it or not, the results of the Greece's elections will likely be many times more representative of its citizens than the race between Obama and Romney will be of our populace!
      Zoom
      • 2 Years Ago
      Shifting the economy on such a massive scale of course requires government support. The government is still supporting the oil industry 100 years later. Big surprise.
        • 2 Years Ago
        @Zoom
        [blocked]
      Ed
      • 2 Years Ago
      Given that the government basically built the aircraft industry from the ground up and is still supporting it 80 years later, I find this neither surprising or objectionable. Ditto the telecommunications industry, modern agriculture, etc. All required substantial public investment. If you want to live in a libertarian paradise, go to Somalia.
        brandon
        • 2 Years Ago
        @Ed
        Oh, how cute. I love when IDIOTs like you think you understand what a "libertarian" paradise is. Heck, you probably believe that Somalia is an anarchy. Which means to be without government. However, THEY HAVE A FREAKING GOVERNMENT you idiot. It's run by the drug lords. That is a government, it's just an unrecognized government. Please continue living in your dream world. If you love government intervention try moving to china, that seems to be your speed.
          • 2 Years Ago
          @brandon
          [blocked]
      mapoftazifosho
      • 2 Years Ago
      Picking winners and losers...you all drive on roads and an interstate system that wasn't built by private funds... So, your love affair with the car...was in large part made possible due to a series of government programs. Don't even get me started on oil subsidies...
        JaylanPHNX
        • 2 Years Ago
        @mapoftazifosho
        Show me these magic oil subsidies everyone keeps going on about. There are none. Are you referring to tax breaks/deductions? Almost all tax deductions allowed for the oil industry are the same that are available to most any industry. There are more specialized tax breaks for other industries that no one complains about. But letting a business keep more of the money it earns is not a subsidy. Giving farmers money for producing crops they can't sell at a profit; that's a subsidy. Words have meanings.
        ELG
        • 2 Years Ago
        @mapoftazifosho
        are you and "vlocityboy" really too dumb to understand the difference between infrastructure and consumer product?
        brandon
        • 2 Years Ago
        @mapoftazifosho
        This can't be serious? The government didn't subsidize the oil industry when the US moved from whale oil to kerosene. The government didn't subsidized the auto industry until Chrysler in the 80's(failed move as they needed it again in the 2000's) and GM in the 2000's. Also, no, the roads weren't built by private firms, but if they were then the roads could actually handle the capacity they see everyday, instead of this constant backup you see everywhere you go. Last, if you pay for the oil subsidies with the tax money that is taken off the top in gas taxes, then you have a wash. So, if you want to keep believing that the government needs to waste money to help a failed technology succeed, go ahead. But don't STEAL(via taxes) my money to do it.
        Toneron
        • 2 Years Ago
        @mapoftazifosho
        Duh! Public Road NOT= personal car. All the thumbs-uppers -- why we are on the road to Greece.
      Fazzster
      • 2 Years Ago
      I know it is difficult for people (and the current administration) to accept we are still in a free market economy. People (the free market) just do not want these types of cars despite the best efforts of government to force us into them.
        C-Hack
        • 2 Years Ago
        @Fazzster
        "Free market" is an illusion. The government's policies have for decades supported oil in the form of tax breaks for oil companies, waging war in the middle east to maintain the flow of oil, and subsidizing the highway system. A don't forget that the source of funding for a lot of terrorism is via oil sales - something that people who love their gas hogs love to ignore. There is no "free market" when it comes to choosing our mode of transportation.
          • 2 Years Ago
          @C-Hack
          [blocked]
      Joseph
      • 2 Years Ago
      Gov't picking winners and losers. Still a bad idea.
      lasertekk
      • 2 Years Ago
      A report sponsored by the Koch brothers and their superpac. See British publication The Guardian for their investigation.
        SooooRight
        • 2 Years Ago
        @lasertekk
        The Guardian! LOL! Stick your face back in R. Emmanuals crotch and go back to what you were doing.
        mapoftazifosho
        • 2 Years Ago
        @lasertekk
        Is this what you're referencing? http://www.guardian.co.uk/environment/2012/may/08/conservative-thinktanks-obama-energy-plans
          Rick C.
          • 2 Years Ago
          @mapoftazifosho
          Interesting report. The first few lines: A network of ultra-conservative groups is ramping up an offensive on multiple fronts to turn the American public against wind farms and Barack Obama's energy agenda. A number of rightwing organisations, including Americans for Prosperity, which is funded by the billionaire Koch brothers, are attacking Obama for his support for solar and wind power. The American Legislative Exchange Council (Alec), which also has financial links to the Kochs, has drafted bills to overturn state laws promoting wind energy. Now a confidential strategy memo seen by the Guardian advises using "subversion" to build a national movement of wind farm protesters.
        Jonathan Arena
        • 2 Years Ago
        @lasertekk
        lol seriously?? link please?
      ragtopdodge
      • 2 Years Ago
      Hmmm...I would say, OIL gets plenty of gov't assistance; in the form of military action and presence. Especially in the Persian Gulf and Strait of Hormuz. Let's see...$.5 trillion on Operation Desert Storm, >$1.5 trillion for Iraq War...all to protect our oil interests.
        Sir Duke
        • 2 Years Ago
        @ragtopdodge
        Me! Me! Me! In 1988 I was onboard a Guided Missile Frigate serving in the Persian Gulf, and escorting US flagged oil tankers through the Strait of Hormuz. That was during the Iran - Iraq war. Our Fleet was made up of at least 20 combatant ships plus support ships running 24 hours per day for almost 8 years.
        JaylanPHNX
        • 2 Years Ago
        @ragtopdodge
        I would argue that there is a difference between using military power/presence to "support the oil industry" and using it to protect our vested interests, including our way of life/standard of living, which is dependent on the availability of reasonably priced energy.
      Toneron
      • 2 Years Ago
      Socialist eco-fools. You loose.
      Sir Duke
      • 2 Years Ago
      Well, with each passing day, alt fuel is nibbling into petroleum's strangle hold on the world. There will come a day, when the balance of power flips, and it may be sooner than we think. Here is a little morsel, overwhelmingly Alt. fuel folks are not going back to regular cars. ------------------------------------------------------------------------------- DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota Prius topping the list of most traded-in vehicle followed by the Toyota Camry, Honda Civic and BMW 3 Series. “I owned a Prius for six years and loved it. I was one of the first to sign-up for the plug-in (version),” said Steve Glenn of Santa Monica, Calif. “While I was waiting for it to ship, I learned that the Volt would qualify for the HOV stickers, so I did a test drive. I fell in love then. It’s faster, better appointed and gets far better gas mileage than the Prius (or the plug-in). I've driven it over 1,000 miles and I've only used five gallons of gas.” Access to high-occupancy vehicle lanes, also known as carpool lanes, is a desired commuter perk in traffic-clogged California. “Volt is a game changer for us in northern California,” said Shaun Del Grande, president, Del Grande Dealer Group in San Jose. “On a daily basis new customers are coming into our dealership to check out the Volt because of its breakthrough technology and superior fuel economy. Our dealership is seeing new customers who are trading in Prius and Civic models, and we’re just getting started with electric vehicles.” In a recent survey, Volt owners expressed their passion for the vehicle with 93 percent stating that they would buy the car again. “Nearly seven in 10 Volt buyers are new to Chevrolet,” said Volt marketing manager Cristi Landy. “With new customers coming to the brand because of the Volt, our dealers have a great opportunity to establish lasting relationships and introduce them to our entire Chevrolet product line up.” --------------------------------------------------------------------------------------------------------------------- http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/May/0523_volt.html
        Rick McCauley
        • 2 Years Ago
        @Sir Duke
        Earth to Sir Duke nobody is buying them. (except of course gov. fleet)
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