It's a rare thing, but every now and then, our automotive wishes come true. Nissan has announced that it will produce the heinous Juke-R in very limited numbers after a warm reception in Dubai. The company has already received three orders so far, and Nissan says it will begin taking additional orders in the next four weeks.

Each model will be built to order using model year 2012 drivetrain components, meaning there's a modest bump in power – 545 horsepower versus the original Juke-R's 480. As you may recall, the first Juke-R used bits cannibalized from a 2010 GT-R. How much will the machine cost? Nissan isn't saying, but we'd be willing to bet the Juke-R will carry an MSRP a bit higher than the GT-R.

With 545 horsepower crammed into the quirky lines of the Juke, the machine is unlike anything else on the road. Nissan has also worked up a quick video to commemorate the production announcement. The clip focuses on the showdown between the Juke-R and several supercars in Dubai. Scroll down to check it out alongside the full press release.



Show full PR text
FROM CONCEPT TO REALITY – NISSAN LAUNCHES LIMITED RUN OF EXCITING JUKE-R AS IT STARS IN OWN MOVIE


Nissan to build limited run of genre-busting 545bhp, 160mph car

Performance of unique supercar crossover in Dubai filming sparks demand for thrilling concept to
be made available to select customers

New Juke-Rs will be even more powerful than original concept car

Cinematic online movie starring Juke-R launched to coincide with announcement

LONDON, United Kingdom (Thursday, 3 May, 2012) – Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis.

The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.

Nissan will build more Juke-Rs upon request and will be taking orders in the coming four weeks, before production starts in earnest.

While the original Juke-R was based on the MY10 GT-R running gear, the run of new cars will benefit from featuring the drivetrain and chassis of the MY12 GT-R and, with the build of the first cars underway, the first three cars will be delivered to their new owners in late summer.

Gareth Dunsmore, Marketing Product Manager for the Juke, said: "The Juke-R was originally intended as a one-off concept to marry two of Nissan's most innovative models. But the reaction we had to the car in Dubai was amazing – people were making offers for the original on the street!

"With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality. We can't let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I'm enormously proud of the impact it has had. There will be more news to come on Juke later in the year."

Anyone wishing to register an interest in purchasing Nissan's most innovative Crossover yet should contact Juke-R@Nissan.co.uk.

To coincide with the announcement, Nissan is also launching a cinematic online movie today at http://www.facebook.com/NissanJukeOfficial, in which the Juke-R stars.

Desert Nemesisfollows Nissan's inaugural GT Academy winner, Lucas Ordonez, as he takes on the world's best supercars in a thrilling street race, reminiscent of the 'Need for Speed' movies.

In Desert Nemesis, award-winning film director, Rob Kaplan, captured the noise and excitement generated by the muscular Juke-R and a street race against its loudest, most acclaimed adversaries.

Weaving together the cinematic scenes of a high-production movie and raw footage of the gamer-turned-professional racer taking on the world's most exciting, road-legal cars through the roads of Dubai's exclusive International Marina Club, Kaplan gives us the opportunity to see the Juke-R find its place among the world's elite.

Spaniard, Ordonez, became a professional racing driver thanks to Nissan's hugely-innovative GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011 and will return to La Sarthe on June 16/17 with class-winning Nissan-powered team, Greaves Motorsport.

In the run-up to the film launch on May 3, several teaser trailers have been released through Nissan's Facebook and YouTube channels, offering the audience 'behind-the-scenes' footage of one of the automotive industry's bravest, boldest productions.


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    • 1 Second Ago
  • 81 Comments
      Barun
      • 2 Years Ago
      Reuters is reporting that the price will be around $600,000, not "a bit over the gt-r"...
      gary
      • 2 Years Ago
      No "regular" Juke with manual transmission AND all wheel drive, no care.
      Luke Colorado
      • 2 Years Ago
      heinous? 65 hp is modest? 65hp is what, 40%, of what your mustang will do, Zach?
      William
      • 2 Years Ago
      I think a 65hp bump is more than modest. It will be interesting to see how this sells.
      stclair5211
      • 2 Years Ago
      Only $590,000. Not a bad, umm... deal.
      Uriah Boguslavsky
      • 2 Years Ago
      Nissan Puke? Nissan Joke? Even if it had the horsepower of a P-51 Mustang and a magical cure for cancer, I wouldn't get caught anywhere near this abominable pile of junk.
        evannever
        • 2 Years Ago
        @Uriah Boguslavsky
        Hilarius, but you will be mercilessly downrated because either Nissan or it's fanboys will downrate anyone who doesn't just f-ing love the Juke R
        Gubbins
        • 2 Years Ago
        @Uriah Boguslavsky
        Wow, that is SO original! Who'd have thought of "puke" or "joke"! Glad your refreshing sense of humor is here to regale us. Tell the class, what's your oh-so-cool daily driver?
          Uriah Boguslavsky
          • 2 Years Ago
          @Gubbins
          1. JCW Cooper S 2. Phaeton W-12 Any further questions, numb nutz? Since you're a nissan fanboy, which version of the sentra do you drive?
        paulstewart
        • 2 Years Ago
        @Uriah Boguslavsky
        You got that Right .
        KaiserWilhelm
        • 2 Years Ago
        @Uriah Boguslavsky
        You must be a fun person...
        ThomasP
        • 2 Years Ago
        @Uriah Boguslavsky
        With a name like yours, you are brave to poke fun at this Nissan's. Also, you're a monster for not buying a car that can cure cancer.
      ThomasP
      • 2 Years Ago
      I approve of this brand of insanity. More of this, car industry!
      paulstewart
      • 2 Years Ago
      Can't wait till GM puts the ZR-1 engine in a Limited Production Aztek too .
        Fixitfixitstop
        • 2 Years Ago
        @paulstewart
        Pontiac DID have a RWD concept Aztek for SEMA one year which had around 400HP and was slammed. I think they used an F-body chassis and put the Aztek body on top of it. Don't hold me to it.
      Tuga
      • 2 Years Ago
      Great to see this getting made for real, even if it is in very small numbers. Kudos to Nissan.
      RodRAEG
      • 2 Years Ago
      The price for this thing is actually going to be $600k, not 100k. Sorry but that's Ferrari F40 money right there, and I'd rather have the F40.
        RodRAEG
        • 2 Years Ago
        @RodRAEG
        Well, judging by the thumbs down, this just further reinforces my view that the majority of autoblog commenters have horrible taste in cars.
      lorenzo
      • 2 Years Ago
      I saw a video of a British guy putting this thing through its paces. It did not look like a fun or gratifying experience - more like a novelty. Also, this thing looks like an ugly insect
        lorenzo
        • 2 Years Ago
        @lorenzo
        love it, downvoted for sharing what I saw in a video.....you guys are so strange sometimes....... maybe it was the insect part that fanboys didnt like.....
      Yeti575
      • 2 Years Ago
      Glad to see a car company with balls to so a limited run on an amazing side project! Jeep - please do the same and stop teasing at the moab safari!
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