• The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • President of Lamborghini, Stephan Winkelmann, launches the new Lamborghini Urus at the Volkswagen Group Night in Beijing, China, April 22, 2012.
  • President of Lamborghini, Stephan Winkelmann, launches the new Lamborghini Urus at the Volkswagen Group Night in Beijing, China, April 22, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
  • The new Lamborghini Urus at the Beijing Auto Show in Beijing, China, April 23, 2012.
The Lamborghini Urus super-SUV is, arguably, the most significant debut of the 2012 Beijing Motor Show. Maybe not in terms of sales volume, but at it's a completely new direction for the modern Lamborghini brand (nevermind the LM002 "Rambo Lambo" from the '80s), and moreover, it shows the first glimpse into the new premium SUV architecture that will gradually make its way through the entire Volkswagen Group portfolio.

We've already divulged the nitty gritty details about the Urus, including the meaning behind its questionable name (it's a Spanish bull – go figure), but now it's time to take a look at the bruiser live on the stage in Beijing. Before its debut, we were skeptical about how a high-riding Lamborghini SUV would look, but if we're honest, we like what we see. It's absolutely in-tune with the rest of Lambo's design language, and it's not nearly as enormous as you might think. We just wonder how much space there is in the back seat and how much utility is offered by the cargo bay.

Click above to peruse through a high-resolution gallery of images live from Beijing, and scroll down to watch a video of the SUV's unveiling live from the Chinese expo.



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