When the 2013 Ford Fusion goes on sale this fall, it will be the first mid-size family sedan in North America to be offered with start-stop technology. But since not all buyers are open to the idea of having their engines turn off at stop lights to save fuel, Ford will be offering it as optional equipment, and the automaker has now announced that the stand-alone feature will cost $295.

The 2013 Fusion will launch with three powertrains (not including Hybrid and Energi variants), but only the 1.6-liter EcoBoost inline-four is available with start-stop. This engine produces 172 horsepower and 179 pound-feet of torque, and can be had with either a six-speed manual or automatic transmission. As of this writing, it's unclear whether or not start-stop will be available with both transmissions. The Fusion's other powertrains – a 2.5-liter naturally aspirated inline-four and 2.0-liter EcoBoost four – will not be available with the technology.

According to Ford, the 1.6-liter Fusion should be good for up to 37 miles per gallon on the highway, putting it at the top of its class in terms of fuel economy. Based on its calculations, Ford estimates that drivers who opt for the start-stop-equipped Fusion will save "about $1,100 more than other midsize sedan owners during five years of driving."

We'll be interested to see what the take rate is on start-stop once the Fusion goes on sale later this year. For the full details, scroll down to read Ford's press release.
Show full PR text
Ford Fusion Auto Start-Stop System Priced at Only $295; Technology Delivers Thousands of Dollars in Fuel Savings

- New Ford Fusion is the first non-hybrid midsize sedan available with Auto Start-Stop; this fuel-saving technology offered in the U.S. for only $295

- With Fusion's 1.6-liter EcoBoost engine, Ford Auto Start-Stop will help drivers save as much as $1,100 over five years at today's fuel prices versus midsize competitors

- Auto Start-Stop improves fuel efficiency by about 3.5 percent overall; predominantly city drivers can save up to 10 percent

- On sale this fall, Fusion offers customers the Power of Choice with the broadest selection of fuel-efficient powertrains in the midsize car segment – two EcoBoost-powered gasoline engines, a normally aspirated four-cylinder engine, a hybrid and a plug-in hybrid

DEARBORN, Mich., April 2, 2012 – With the national average price of gasoline nearing $4 a gallon, the new Ford Fusion offers yet another way for consumers to save money at the pump as the first non-hybrid midsize sedan available with Auto Start-Stop.

The fuel-saving technology will be offered for only $295, allowing more buyers to opt for the new technology and underscoring Ford's commitment to make fuel economy affordable for millions. Similar systems in other competitive cars can cost several thousand dollars.

"We expect the average Fusion driver with the 1.6-liter EcoBoost engine and Auto Start-Stop will save about $1,100 more than other midsize sedan owners during five years of driving," said Samantha Hoyt, Fusion marketing manager. "That's cash in their pocket and time saved with fewer trips to the pump."

Auto Start-Stop saves fuel use when the car is standing and running at idle. Savings vary depending on driving patterns, but owners who spend most time in heavy urban areas and city traffic will benefit the most – up to 10 percent. On average, Auto Start-Stop improves fuel efficiency by about 3.5 percent.

Wasting gas while we wait

A study by the United States Department of the Treasury estimates that congestion consumed an extra 1.9 billion gallons of fuel in 2011, approximately 5 percent of all the gasoline used.

Communities across America – including Denver and Ann Arbor, Mich., – are considering ordinances banning excessive engine idling.

"Idling vehicles are consuming energy without doing any work," said Birgit Sorgenfrei, Ford's Auto Start-Stop program manager. "They're also producing exhaust gases in a concentrated space that can contribute to air quality problems like smog."

Studies show drivers encounter an average of 10 to 15 red lights and stop signs on a typical 20 mile commute, which can add 5 to 15 minutes of idle time and wasted gas.

Fast, seamless, no added maintenance

Ford is making Auto Start-Stop – one of the most popular features of hybrid vehicles – available with the new 1.6-liter EcoBoost-powered Fusion. When the Fusion comes to a stop, the engine can automatically switch off, consuming no gasoline and emitting no exhaust gases. As soon as the driver releases brake pedal, the engine seamlessly re-starts itself and is ready to go by the time the driver presses the accelerator pedal.

"Our team has put a lot of effort into calibrating the Auto Start-Stop on the Fusion to make it as transparent as possible to the driver and passengers," says Sorgenfrei.

Auto Start-Stop is the latest addition to the new Ford Fusion's industry leading suite of affordable, fuel saving technologies, including:

EcoBoost engines, which combine turbocharging, direct injection and twin independent variable camshaft timing or Ti-VCT, with downsizing to deliver outstanding fuel economy without sacrificing performance.

Electric power steering eliminating the engine-driven hydraulic pump, lines and fluid.
Six-speed transmissions, which enable engines to run more efficiently by always selecting the best gear for top fuel economy.

On sale this fall, Fusion offers customers the Power of Choice with the broadest selection of fuel-efficient powertrains in the midsize car segment – two EcoBoost-powered gasoline engines, a normally aspirated four-cylinder engine, a hybrid and a plug-in hybrid. Fuel-economy includes:

- 2013 Fusion 1.6-liter EcoBoost: Delivering a projected 37 mpg highway
- 2013 Fusion Hybrid: Delivering at least a projected 47 mpg – 4 mpg better than the Toyota Camry Hybrid
- 2013 Fusion Energi plug-in hybrid: Delivering at least a projected 100 MPGe-plus rating – making it the world's most fuel-efficient midsize sedan

The story behind the new Fusion

For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

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    • 1 Second Ago
      • 2 Years Ago
      Why are so many people complaining? Does a hybrids gasoline engine not start and stop all day long? They seem to have survived just fine. It's not like the Fusion is the only vehicle to offer this. If you lived in my suburb with 15 million traffic lights and trains at least 3 to 5 times a day you would welcome this with open arms. I find 295 to be cheap and worth it. And you never know how high gas is going to go! Now as for the few going on about the looks. Yes the grill resembles an Aston. So what? Astons are nice! And Ford used to own them. Why are you complaining? And if you knew what a Mondeo looked like, you would realize the rear tail lights are an evolution of the old Mondeos. And in no way shape or form does this car look lik a Dodge Stratus. Ok, that should cover it all. :)
        • 2 Years Ago
        People complain because they want to complain, not because they have a valid complaint.
          • 2 Years Ago
          I hate my job, but I'm not sure why because I just search Autoblog all day. I think it's the parts of the job I'm supposed to be doing I don't like...
          • 2 Years Ago
          +1 +1 1) It’s a STAND ALONE option (meaning you DON’T need to lump it in with some other package) 2) It’s cheap ($300 is a drop in the bucket in terms of overall cost of the car) 3) It’s good for some and not for others (see #1)
      Austin Too
      • 2 Years Ago
      This is a great step, but Ford didn't tell us quite enough on the technical end. Of course any start-stop system is going to have a larger capacity battery and a more robust starter (my goodness, some of the comments on this thread on robustness are so naive -- do you not understand that Ford and other manufacturers already have start-stop in other markets? Or do you assume Ford doesn't know how to engineer or conduct durability testing??). But the question is, has Ford also adopted some of the other hybrid hardware? Specifically, are they installing an electric A/C compressor with a battery big enough to power it so your engine can stay off but the car stays cool?. In addition, I'm assuming it has an electric coolant pump so in the winter the latent heat in the engine can keep you warm while stopped.
        • 2 Years Ago
        @Austin Too
        They've already said that the Hybrid and Energi models have no belted accessories -- my guess is that they've gone all-electric across the model range. There's no way that $295 covers the additional cost of stocking both types of accessories. Likewise, I doubt they're stocking conventional starters and alternators as well as the ISG for the hybrids and start/stop models. My guess is that the only differences between the start/stop equipped models and those not equipped is the battery and some software. Why make it separate? My understanding is that the current EPA cycle doesn't benefit much from stop-start, since there's not much idling. If it could help them improve CAFE, it'd probably be standard.
          Austin Too
          • 2 Years Ago
          Sorry, but I don't agree fully with your comments. I do believe that, over time, electric-powered A/C compressors will take over. This will happen as a natural course of events when HEV's and BEV volumes rise and economies of scale bring the costs down and when manufacturers are scrambling for every last ounce of fuel economy. But I doubt that the Fusion will be electric compressor across the whole lineup. True, Ford's HEV's, as well as Toyota's are beltless. But don't forget, the starter-generator is actually inside the transmission. For the start/stop system, there is still a belt for the alternator, so I'm not sure whether Ford is staying with the belt-driven compressor for start/stop (which I assume is standard on all the other models), or is including an electric compressor. I don't agree that Ford will substitute just a bigger battery and software. I'll bet the starter is unique also. As I mentioned above, I believe the manufacturers negotiated a bottom line CAFE credit for the use of start/stop (but I'm not certain).
      • 2 Years Ago
      Another long option from Ford. Why not just make it standard with a kill switch or a permanent kill-button. Seems like it would be more efficient that way.
        • 2 Years Ago
        Ford is being cautious (perhaps overcautious). Once they see how the market reacts, perhaps it will become a standard feature.
      • 2 Years Ago
      Listen up, Ford: If you can stick a 250HP turbocharged engine and AWD in this puppy, offer up a proper manual, make sure the brakes are up to snuff, keep the suspension firm and well controlled, then add the usual sport equipment (bolstered seats, interior trim, etc.), I will buy one as long as the price is reasonable -- let's call it around $35K. Oh, and I'd like the weight to come in around 3,400 lbs, please. If Ford is really planning to unify its global model strategy as promised, I hope that means we'll get the killer Mondeos that Ford has not seen fit to offer here before. This car, unlike the porky, underperforming Buick Regal, has the true potential to be an American 3 Series for 20% less. Just do it!
      • 2 Years Ago
      ecoboost fusion that gets 37mpg or ecomalibu mild hybrid that adds weight and takes up trunk space and also gets 37 mpg. fusion wins
      • 2 Years Ago
      I see this and think it looks as good and as expensive as an A4, which says a lot about Ford design and not much about Audi. I think it's the shape of the headlights that made Audi pop into my mind as a comparison btw.
      • 2 Years Ago
      This should be standard across the board. Who would be against saving money with the stop-start?!
        • 2 Years Ago
        Ford would be against losing money by putting start/stop on every car when not everyone will want it, or be able to make efficient use of it.
      • 2 Years Ago
      $300 is a bargain
      • 2 Years Ago
      anyone know if this a ford developed system or the StARS system from Valeo? Personally I think I'd like this system, whether it be good or bad, I usually put my car in neutral at stoplights.
        • 2 Years Ago
        Assuming you're in an auto, there's no need to do that. Might even wear out sooner
      • 2 Years Ago
      i think this and the new Altima are the two to choose from in this class the M'Boo just got old so fast, and even the sonata looks very aged right now. the Kia optima is still sharp the competition in this class is fierce man. you can't let your guard slip for more than a minute or you find yourself in last place.
      • 2 Years Ago
      This is probably a factory installed option right?...so im guessing a lot of the floor models will come from the factory with this option. This car looks great but I hate when you see a model that has plastic wheel covers that make the whole car look stupid.
      • 2 Years Ago
      That's just a GD good looking car.
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