Ford has officially served up the details on the upcoming 2013 F-Series Super Duty. Buyers will be able to snap up the latest work rig with in a new Platinum trim level that throws in niceties like SYNC, MyFord Touch, navigation and a rear-view camera as standard equipment. Power telescoping mirrors are also part of the package.

Unfortunately, the Platinum trim will only be available in Super Duty Crew Cab configuration. Even so, the cabin is swaddled in high-quality wood grain trim and premium leather seating. The leather-wrapped steering wheel is also heated for those really frosty mornings.

Outside, a smattering of chrome trim work sets the 2013 F-Series Super Duty Platinum apart from the rest of the trucks on the job site. Chrome door handles, mirror caps and running boards all add a bit of splash, as do the sizable 20-inch wheels that are newly designed for 2013.

Ford says the MyFord Touch at work in the new Super Duty is truck specific with features like a massive eight-inch touch screen display which has been optimized to function even when users are wearing thick work gloves. See below for the full press release as well as a brief video.

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More Luxurious Than Ever: 2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC with MyFord Touch

2013 Ford F-Series Super Duty brings no-compromise truck luxury to the market with the first-ever Platinum heavy-duty pickup, complete with unique design cues inside and out

Super Duty Platinum will offer a wealth of standard features including SYNC®, MyFord Touch®, navigation, rear view camera, Remote Start System, power-telescoping mirrors and power-adjustable pedals

For the first time, the 2013 F-Series Super Duty will also be available with a truck-specific version of SYNC with MyFord Touch, offering tactile button controls and large rotating knobs to accommodate truck users who may be wearing work gloves

DEARBORN, Mich., March 9, 2012 – Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

"The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury," said Brian Rathsburg, F-Series Super Duty Marketing manager. "It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for."

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Ford pioneered the high-end luxury truck segment in 1999 when it introduced the special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end Lariat and King Ranch Super Duty models; the new Platinum will further meet the growing luxury needs of customers and dealers.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The boxside on both sides of the truck sports the "Platinum" name in chrome letters and the tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver's seat has 10-way power-adjustable seating and both captain's chairs are upholstered with softer, premium leather, which is also used on the armrests and console. Other evidence of fine craftsmanship includes the seats and floor mats, which feature the embroidered "Platinum" logo.

Other standard features include:

SYNC with MyFord Touch
Navigation System
Power-adjustable pedals
Rear view camera
Remote Start System
Universal garage door opener
Power-telescoping mirrors

Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Working harder and smarter
Unlike the past when a truck was often little more than a spartan work vehicle, today's truck customers won't compromise, and they expect capability, efficiency and refinement. The 2013 F-Series Super Duty eliminates any thought of compromise.

Standard Ford SYNCbrings award-winning voice-controlled connectivity into the cab of the most capable heavy-duty trucks available. With SYNC, Super Duty drivers can connect compatible mobile phones and media players via Bluetooth® or USB to make calls and play back music using voice control. In addition, drivers will get access to Vehicle Health Report and 911 Assist®, both no-charge lifetime features, and SYNC Services including traffic alerts, business search and more – all while keeping their hands on the wheel and eyes on the road.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck's hitch.

Unique to Ford F-Series, designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack. For video of MyFord Touch in Super Duty, click here.

The latest example of F-Series leadership in truck design, innovation and technology can be found in the 2013 Super Duty Platinum, available later this year.

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    • 1 Second Ago
      MTU 5.0
      • 3 Years Ago
      That is a really nice truck. I would have to win the lottery to afford one, but damn, I like it.
      • 3 Years Ago
      The F-Series Super Duty Platinum - with enough torque to pull a house off of its foundation - now you can do it in luxury...
      • 3 Years Ago
      Except for a couple touch ups, anyone else think it still looks like the same super duty from the late 90's???
        Paul P.
        • 3 Years Ago
        Full size and especially HD trucks usually have longer intervals between complete redesigns than cars. It's not really a bad thing because of the nature of the vehicle. It means body panels (and other components), which are easily damaged in a work environment, can be quickly and inexpensively replaced. A big plus for fleet buyers and self-employed operators. Therefore, if the majority of the design is well liked, it's best to stick with it for a while. As an example of this, for many years my work trucks were a K5 Blazer and an Econoline van. The K5 had the same design for like 20 years (early 70's to early 90's). The Econoline also had the same design for almost 20 years ('75-91'). Even so, both were still extremely popular and for good reason. I wouldn't expect the Super Duty to see a total body/chassis redesign until it is at least 15 years old (2014+).
          • 3 Years Ago
          @Paul P.
          This body work came out early as a 99' model. When was the last time Ford ran this long with the same sheetmetal in a Pickup? I don't care about vans or chevies, Ford, with the exception of the 87'-91' and current sheetmetal has always made the most attractive, modern trucks. They lost enough market share on the 6.0L they are only loosing more with this hideous body. Oh, BTW, I own nothing but Fords, even convert my boats to Fords and I stopped getting a new pickup every 2-3 years when the 08' rolled out, too damn ugly. Even the 87'-91 could be corrected with big enough tires, not these. Hate it.
      Sgt Beavis
      • 3 Years Ago
      I dig the revised grill. Makes me wish I had a horse trailer to justify buying one.. (^_^)
      • 3 Years Ago
      dat grill
      • 3 Years Ago
      • 3 Years Ago
      • 3 Years Ago
      This is why gas prices skyrocket, and cars are getting fatter these days... so that you'll be alive when getting hit by one of these by a teenage redneck drunk driver.
        • 3 Years Ago
        Yea... this is also why the earth orbits the sun! Seriously! Yay it’s fun to make up random accusations that are totally retarded… But you are free to think what you want; just letting you know your short bus is also causing the rise in gas prices and bigger cars based on your thinking. Now you have a good day little man.
      David S.
      • 3 Years Ago
      Speaking of small limp penises...
        • 3 Years Ago
        @David S.
        We don't want to hear of your personal problems, this is automotive site.
      • 3 Years Ago
      if its more than $30,000 its over priced!
      • 3 Years Ago
        • 3 Years Ago
        Obviously, you can't afford it........but many of us can.
          • 3 Years Ago
          I cannot right now but i still love it!
          Dark Gnat
          • 3 Years Ago
          Wow, dou don't sound like a douch at alll!
        • 3 Years Ago
      • 3 Years Ago
      Some models get a top trim of Ti & this gets Pt? Way to be consistent Ford. (And a touch screen in a truck? What kind of stupid are you?)
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