Back in April, Hyundai launched the Assurance Trade-in Value Guarantee ensuring every new Hyundai's resale value two to four years down the road. Unfortunately for most folks still shopping for a Hyundai, that program has now ended. Keyword being "most" since Hyundai will no longer ensure the value of their mainline cars, but well-heeled buyers of the Genesis and Equus models can still sleep well knowing their high-end Hyundai will depreciate at a rate comparable to their neighbor's Toyota Avalon.

"It was a marketing program and we wanted to bring a spotlight on the strength of our residual values, and it did its job," John Krafcik, CEO of Hyundai Motor America tells Automotive News.

Residual value consulting agency ALG says the data seems to back that up. Residual value of the Equus is third best in the premium-lux market behind the Lexus LS460 and the Jaguar XJ and the Genesis sedan is second only to the Nissan Maxima among full-sized cars.

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    • 1 Second Ago
      • 3 Years Ago
      Cool, that means I can buy a 2010 genesis coupe with low miles for around $5,000
      • 3 Years Ago
      Hyundai doesn't need the gimmicks anymore.
      • 3 Years Ago
      Basil Exposition
      • 3 Years Ago
      It was a crap program anyways, no real value other than PR, so no loss that it's gone.
      • 3 Years Ago
      Programs change all the time! Remember the "lost income buy back"? Program from a few years ago? Hyundai puts out programs based on many variables. They'll just come out with something else this before we say "downscale on the buy-back promise...." between the lines of marketing.
      • 2 Years Ago
      I purchased a new Genesis which was returned to the dealer three times due to a toxic smell. It was my second Genesis and my last as they make up another story of the source of the odor each time I bring it in. A word to the wise......
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