The Chicago Auto Show was commonly known for years as a truck show, with automakers using the McCormick Place to show off their sport-utility vehicles and pickups. And while trends have indeed shifted in the automotive world (SUV is a dirty word these days), some companies still take time to debut a special truck or two here in the Windy City. Ram, Chrysler's pickup truck arm, has brought its new 2012 Laramie Limited to Chicago, offering full-size truck buyers a host of upscale standard amenities in a decidedly classy package.

The Ram Laramie Limited's exterior is attended to with the addition of big alloy wheels and chrome accents, while inside, there's a smattering of leather upholstery with contrast stitching, deep berber carpets, heated seats, a heated steering wheel, unique gauges, LED ambient lighting and navigation, among other amenities.

The Laramie Limited is available in 1500, 2500 HD and 3500 HD configurations, and will hit dealerships later this year.
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Ram Truck Launches New Luxury Model: Laramie Limited

January 26, 2012 , Auburn Hills - For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited.

"The Ram Truck brand's greatest strengths are our commitment to listen to customers and to understand what motivates them," said Fred Diaz, President and CEO, Ram Truck Brand – Chrysler Group LLC. "We've successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance."

Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.

"The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations," added Diaz. "Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.

"The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they're towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they're looking for comfort and class and an expressive way to carry their crew and their gear."

The new Ram will make its debut at the 2012 Chicago Auto Show, which opens to the media on Wed., Feb. 8.

Ram Laramie Limited gets a body-color front fascia with fog lamps and a matching, painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers.) The Laramie Limited's chrome grille surrounds billet inserts that are featured on Ram Sport models. Understated chrome accents include body-side molding, mirrors, door handles and tubular side steps.

The Laramie Limited's body side has a clean, "street truck" look and eliminates the traditional HEMI®, Cummins and Ram model line badges.

Tailgate badging includes the chrome Ram's Head logo and a small italicized block-letter "Limited."

Ram 1500 Laramie Limited shares 20-inch forged aluminum wheels with the Ram Laramie Longhorn. Polished surfaces are accented with painted silver pockets. Heavy Duty models feature 17-inch fully polished aluminum wheels. Wheel centers are embossed with the Ram brand name.

The Ram 1500 Laramie Limited is available in six exterior color choices, including: black, bright silver metallic, bright white, deep cherry red pearl, mineral gray metallic and true blue. Ram Heavy Duty models are available in black, bright silver metallic, bright white and mineral gray metallic.

The 2012 Ram Laramie Limited Edition features a modern, luxurious interior.

A full-leather cockpit with dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.

Contrasting medium graystone leather piping provides seat-edge emphasis. Additional accents are created along either side of the piping by medium graystone deck-seam stitching.

The Ram Laramie Limited's cavernous double-stacked center console is topped with a soft, double French-stitched full-leather lid.

In addition to 100 percent leather seat coverings, Ram Laramie Limited gets a premium leather-wrapped steering wheel and shifter -- console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing sets off both the steering wheel and shifter.

Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the center console lid and instrument panel.

Ram Laramie Limited editions receive remote LED lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.

The dash features a center stack trimmed in high-gloss piano-black. Liquid graphite side bezels and bright chrome vent rings complete the center stack's detailing. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.

Ram Laramie Limited's gauge cluster is accented with pad-print chrome rings that share the high-end appearance of a gentleman's watch and include the imprinted message: "Designed in Detroit." Gauge needles are finished in liquid graphite.

A liquid graphite glovebox spear with pinstriped details and black and chrome "Limited" badge complete the dash.

Beneath the dash is soft foot-well lighting, providing both a functional and aesthetic interior enhancement.

Passengers also enjoy solid dark slate premium berber carpet floor mats with medium graystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.

Other Features
Ram Laramie Limited also is equipped with a navigational radio, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.

Ram Laramie Limited will be available in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single- and dual-rear-wheel (1-ton); Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Limited will join the other Ram trim levels, which include: ST, Tradesman, Tradesman HD, Express, SLT, Outdoorsman, Mossy Oak edition, Sport, R/T, Laramie, Laramie Longhorn and Power Wagon (2500 only).

Laramie Limited will be available Q2 2012.

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    • 1 Second Ago
      • 3 Years Ago
      Nice truck and looks like a work-mans luxury truck. It doesnt have all of that fake wood grain crap on the inside and has nice chrome accents but i am old school i would prefer the stick on the tree but it looks well done the way it is. Exterior is nice but needs nicer rims, they look almost like stock rims that are polished.
        • 3 Years Ago
        • 3 Years Ago
        • 3 Years Ago
        It'd be 100% awesome if they offered the 20" 5-spoke "sport" rims on this trim level.
      • 3 Years Ago
      I'm stupefied by the ridiculous pricing of some of these things, as well as their sheer size. $60k for a truck in some cases...
      David Girgis
      • 3 Years Ago
      any truck is fancy for that price.
      • 3 Years Ago
      the Ram just feels cheap when you sit in it......... I'll stick with a GMC
      Nicholas Williamson
      • 3 Years Ago
      Very nice truck in every way. With that said, the interior still has some catching up to do to the top end Ford Platinum and Chevy LTZ models.
        • 3 Years Ago
        @Nicholas Williamson
        Have you sat in the Ram? Like actually sat in a Ram and a King Ranch or Chevy LTZ back to back? I'm just curious...because I have, and the Longhorn's interior (this has the same materials, different designs) completely blows a King Ranch away, and GM's interior doesn't even come close with its hard as a rock dash, obviously fake wood on the dash, and armrests that need to come a long way before actually being comfortable. GM's LTZ interior was nice in 2007 when it came out and was a small step above all but the King Ranch, but it is way overdue for a replacement in comparison to the F150 and Ram standard interiors.
      • 3 Years Ago
      Beautiful truck, the standard for what a luxo truck should be. Understated exterior with the flash of a longhorn or king ranch, gorgeous inside, again without the flash of a longhorn or king ranch. And also, having spent my previous life in automotive interiors (and actually developing the process to enable the ventilated seats on the Ram), anyone saying this interior is inferior to GM or Ford needs a serious adjustment. If this is inferior than your scale is the complete inverse of everyone else. Leather wrapped IP, center console, awesome seats, great materials, and excellent build quality. GM's interiors PALE in comparison and are outdated, Ford's have always been pretty utilitarian (the King Ranch and Plat are nice though, and on par with the Ram).
      • 3 Years Ago
      You people that think GM's trucks have a better interior then Ram's are obviously bias.
        your fnboy
        • 3 Years Ago
        Platinum or King Ranch blows both of them out of the water. If you dont think so you are obviously bias.
      Sum Ting Wong
      • 3 Years Ago
      I still prefer the Ford F-150 Platinum... even though "Dave didn't make it" he was out saving the world.
      Basil Exposition
      • 3 Years Ago
      It's a beauty for sure.
      • 3 Years Ago
      beautiful truck. well done
      You guy
      • 3 Years Ago
      I wonder if there's a good way to make a grill out of the RAMBox?
      • 3 Years Ago
      What's more than "Longhorn"?
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