Honda isn't typically one to dive into the Super Bowl advertising fracus with splashy spots, so when the company anonymously teased us with a quick clip of Matthew Broderick reprising his role from Ferris Bueller's Day Off, our eyebrows did a little dance. Now the company has dropped a full-length ad on the web, and it features Broderick skipping his acting duties for a little frolicking about in the city. The spot features more than a few classic Ferris Bueller lines (though nitpickers will note that some of them are a little off), and while it's well put-together, seeing the star take to the wheel of a 2012 CR-V instead of a 1961 Ferrari 250GT California Spyder is a crushing reminder of our own mortality.

Still, we like Honda's crack at half-time advertising a good bit more than the previously released Audi vampire-fest (though not more than the clever Ahab spot that's presently circulating televisions nationwide). Hit the jump to take in Honda's spot before the big game, and be sure to keep a steady out for the various 'easter eggs.'


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    • 1 Second Ago
  • 101 Comments
      kmrk
      • 2 Years Ago
      Very well done
      omgcool
      • 2 Years Ago
      This must have cost a large fortune.
      chris36m
      • 2 Years Ago
      plate says SOCHOIC
      schizzle
      • 2 Years Ago
      For Ferris Bueller fans, there are tons of not-so-obvious references in the ad that also homage to the original movie: :08 Boss' office side chair with horse's head on back; similar to chair with horse's head shown on tv behind Ferris as he adjust his graphic equalizer in bedroom while talking to camera :30 Matthew's ********** wrap; Ferris exits shower with similar towel wrap :30 Matthew talks on red phone; Ferris talks on a red phone in his room while answering calls from high school & playing coughing sounds on his keyboard :50 Guy in 2nd roller coaster car wearing Red Wings jersey; Cameron wore a Red Wings jersey. 1:03 Man standing behind boss' car playing clarinet; similar to Ferris playing the clarinet ("never had one lesson"). 1:21 Matthew stares at Walrus in museum; As Ferris wears ********** wrap, he quotes John Lennon, '"I don't believe in Beatles, I just believe in me.' Good point there. After all, he was the walrus. I could be the walrus. I'd still have to bum rides off of people." 1:34 Fan giving Matthew high-five wears flipped up sunglasses, similar to Ferris' high school principal's. 1:47 Boss in bar just misses Matthew on tv; similar to when high school principal just missed Ferris on tv catching fly ball at Wrigley. 2:11 "SOCHOIC" on license plate refers to Ferris' saying of "So Choice". Both ad and movie contain the infectious song "Love Missile F1-11" by Sigue Sigue Sputnik
        • 2 Years Ago
        @schizzle
        [blocked]
        RR Coor J
        • 2 Years Ago
        @schizzle
        Don't forget the Valet driver at 2:00, similar to the "professional" valet attendant who takes his dad's Ferrari for a spin in the movie.
        Steve
        • 2 Years Ago
        @schizzle
        Good work, but where was Love Missile F1-11?
      Nick Allain
      • 2 Years Ago
      Wow, that was a little sad. This commercial get's a resounding: thank's for showing me that my childhood hero grows up to be a looser in a sweater who chases kids in a museum like a pedo.
        • 2 Years Ago
        @Nick Allain
        [blocked]
        • 2 Years Ago
        @Nick Allain
        [blocked]
          • 2 Years Ago
          [blocked]
      T
      • 2 Years Ago
      Clever reprise of the Ferris Bueller script, but wasted on an incredibly boring vehicle!
      GoSpeedRacerGo
      • 2 Years Ago
      Too bad they couldn't get a cameo of Cameron, Mr. Rooney, Jennifer Grey, Charlie Sheen or Ben Stein.
        BB79826
        • 2 Years Ago
        @GoSpeedRacerGo
        Ben Stein's in too many commercials, Charlie Sheen would have been too distracting, and Jeffrey Jones is a sex offender. But Cameron or Jennifer Grey would have been perfect!
          • 2 Years Ago
          @BB79826
          [blocked]
      Love Great Danes
      • 2 Years Ago
      WOW guess his career is hitting a low spot. Honda, really?
        Elmo
        • 2 Years Ago
        @Love Great Danes
        Yeah, it MUST be hitting a low spot. I mean, Honda isn't one of the largest manufacturers in the world./sarcasm
      Smooth
      • 2 Years Ago
      That honestly made me smile and laugh through the video. Very well done. Even though Matthew Broderick is older now, there was a youthfulness and fun aura to the video. It wasn't stuffy, something Honda has been for a while. I liked it.
      Jive
      • 2 Years Ago
      Dear studio big wigs, please please please make a sequel to Ferris Bueller!
        Randy
        • 2 Years Ago
        @Jive
        Sometimes classics are classics because there is only one and we stay fond if them because nobody ruined them with a followup. My Cousin Vinny is another 'no sequel' classic.
      me
      • 2 Years Ago
      This would be less lame if it was a Ferrari and not a boring CR-V.
      jvshenderson
      • 2 Years Ago
      Ok ad, wrong car...
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