• Jan 14, 2012
With the launch of the 2013 Fusion, Ford seems to have gotten the message that people are communicating in ways that are as sophisticated as the cars it's building. Ford doesn't expect you to leaf through a glossy brochure any more, or even sit at home on your computer researching your next automotive purchase.

All the pertinent details on the sharpest-looking sedan we've seen roll out of Dearborn in a long time are at fordfusionstory.com, a website optimized for tablet and smartphone viewing. The site went live on January 9, 2012, and provides overviews and deeper-dive information that's delivered through infographics, text, and video. With an easily shareable collection of elements designed for the way people communicate right now, Ford is showing that it takes selling the 2013 Fusion as seriously as the engineering and building part of the job.

The 2013 Fusion is bound to turn heads out in the wild. If that translates to people whipping out smartphones and coming across fordfusionstory.com, then the effort will have been a success. One thing's for sure, Ford's doing its best to leave nothing to chance, and all the pieces are in place. Check out some of the videos posted after the jump.






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    • 1 Second Ago
  • 110 Comments
      Jason Alan Sipes
      • 2 Years Ago
      Fat Kid, get a life dude, you seriously deserved to be banned from this website for the trolling you've done in these comments.
        • 2 Years Ago
        @Jason Alan Sipes
        [blocked]
          • 2 Years Ago
          [blocked]
      avanti
      • 2 Years Ago
      I just love the way this car looks. Congrats Ford for taking the design cues from the EVOS showcar and applying them directly to your mainstream sedan. This is world class design brought to everyman at an great price/value proposition and what is more Ford like than that. I hope the consumer recognizes the high level of design and thoughtful execution that went into this car and buys them by the hundreds of thousands.
      Polly Prissy Pants
      • 2 Years Ago
      I'd rather have a glossy brochure I can hold in my hand.
      Zortella
      • 2 Years Ago
      This would be really cool if they do a sport-wagon version. I need the extra cargo space for the dogs. :)
      domerie
      • 2 Years Ago
      Message to Ford: Please give us the wagon version! Why do the Europeans get more options (body style, engines, trans) than us? Aren't you an American company? I want to support an American company and American workers but you are forcing me to buy a Volkswagen because I prefer a wagon over a gas guzzling crossover.
      Seven Eigh8 Si6
      • 2 Years Ago
      Fat kid is jealous of the new Fusion, and hence he is trying to downplay the vehicle. We all know that the Accord will be a decent car, but we have to see what features will be on the production vehicle. The concept accord looks okay, people would not be able to tell the difference from the current one to the new one. And people who say the grill is a straight rip off of Aston Martin, please compare the grilles side by side. I drive a 07 XLE 3.5 Camry, it is plenty fast, after a while I realized I personally don't need that much power though it is nice. Though I have to wonder how the 2.0 Ecoboost will work out with the all wheel drive.
        • 2 Years Ago
        @Seven Eigh8 Si6
        [blocked]
          Juffinstuff
          • 2 Years Ago
          lol Honduh Accordz
          wat
          • 2 Years Ago
          > touts side profile of Accord > forgets the trunk of the Accord's facelift looks like hazard tape and handles like ass > 'fat kid' clearly works for Honda Internet PR
        • 2 Years Ago
        @Seven Eigh8 Si6
        [blocked]
      Jonathan Arena
      • 2 Years Ago
      Strong.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      F1
      • 2 Years Ago
      the fact is, this car is amazing especially for its price point. amazing. visually the detail is equivelant to a lexus (yeah thats right) for a portion of the price and anyone that wants argue that fact is seriously hating. remove the badge and look at it. if it had a lexus badge haters would go crazy over it. believe it.
      Oscar
      • 2 Years Ago
      Love the design. One concern I have, however, is with the lower bottom edge of the trunk lid. The trunk's lower edge and latch appear to be within the contact zone in a parking mishap.
      Bill
      • 2 Years Ago
      It looks very un-fusion to me. Did any thing carry over? The high trunk line?
        tkosoccer03
        • 2 Years Ago
        @Bill
        uhhhh... rrrrright... why would you want anything to carry over? unfusion? i didn't know the fusion had to cater to an exact look that can't be altered.
        aatbloke1967
        • 2 Years Ago
        @Bill
        That's because it's a Ford Mondeo.
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