Audi may not have the market share of its German rivals here in the States, but that dynamic appears to be changing. Audi announced that 2011 is already a record-setting year here in the U.S., besting its 2010 record by Thanksgiving weekend.

Audi has already sold 104,906 vehicles through November 30, better than the 101,629 units sold in all of of 2010. December is traditionally a strong sales month (who wouldn't want an R8 for Christmas?), which should only add more distance between the old sales record and the new mark. Audi Certified pre-owned sales also had a banner year, moving 33,102 used vehicles so far in 2011, beating the previous high of 32,108 units in 2008.

Audi of America President Johan de Nysschen sounds pleased with the brand's progress in the U.S., attributing the success to "the steady arrival of exciting new models that have captured the imagination of the American premium car customer." Hit the jump to read the brag-tastic Audi press release.
Show full PR text
Audi achieves highest-ever U.S. annual sales eclipsing 101,629 record set in 2010
• Audi set sales records in each of the first 10 months of this year with a November record expected later this week
• Sales through the Thanksgiving weekend stood at 102,055 vehicles with more than a month to go in 2011
• Audi Certified pre-owned sales also set an annual record, beating the mark set in 2008

With just over a month remaining in 2011, Audi of America achieved a new annual sales record over the hectic holiday shopping weekend. With 102,055 sales of premium cars and SUVs already reported this year, the Audi brand eclipsed the previous sales record of 101,629 set at the end of 2010.

Audi also established a new annual record with its Certified pre-owned sales. Audi CPO sales through the end of the Thanksgiving weekend totaled 33,102 vehicles, up 32% from a year earlier. The previous annual sales record for Audi CPO business was 32,108 vehicles sold in 2008.

The record set for new car annual sales marks the second time the Audi brand has topped the 100,000 mark since it established its U.S. business more than 41 years ago. Audi momentum has been evident throughout the year as sales set new records in every month of the year to date. Audi expects to register its 11th record month of 2011 when full November sales totals are reported later this week.

"The Audi momentum story began a few years ago with the restructuring of our U.S. business model and the steady arrival of exciting new models that have captured the imagination of the American premium car customer," said Johan de Nysschen, President, Audi of America. "Through precarious economic conditions, we have held fast to this plan along with our dealers who have devoted record levels of investments in their franchises."


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  • 45 Comments
      • 3 Years Ago
      [blocked]
        trevor-k
        • 3 Years Ago
        Thats rich, some loser who can't afford a audi calling them a POS..............
        Lachmund
        • 3 Years Ago
        earn some money....btw you can't translate euro to dollar prices like you did. oh...and f**ck you too.
        s.andreasson
        • 3 Years Ago
        My 2005 A6 quattro sedan was about $52,000 when new. I bought it in May 2008, certified pre-owned, with 27,000 miles, new tires, Nav system, etc. Price about $29,000. Best driving car I've owned. Something is wrong with your government taxes, not with Audi.
        Georg
        • 3 Years Ago
        you know what europen prices include 19% tax... a base trim 5 series or E-Class with even less option costs the same or more...
      GD
      • 3 Years Ago
      Audi is proving they are the luxury car to buy. They are the MOST expensive brand when it comes to leasing and yet they still have a hard time holding on to inventory. In the entire USA you will find less then 20 Q7 S-LINES on dealer lots, 3-4 month wait to order one. They must be doing something right if the most expensive SUV they have is sold out, AND its been the same body style for 5 years(except for minor updates) Imagine how many cars they would sell if an A4 wasn't $50-$100 more to lease a month then a C class or 3 Series.
        eliotsmeliot
        • 3 Years Ago
        @GD
        The #1 reason I leased an Audi is because the lease price was WAY lower than Benz, BMW, and Lexus. Audis have great residual value so you better check your sources.
          GD
          • 3 Years Ago
          @eliotsmeliot
          Your quite wrong... 2012 A4 quattro,a base car, is $450, MB C class is high 3s low 400s. BMW 328 is low 400s A6 starts at $750 for a base car, 5 series and E class are low 600s. A5 starts in the low 500s, C coupe is low 400s, 328 is low 400s. A8 starts at $1400, S class is $1100, 7 series is $1000 Very obvious to me that Audis are the most expensive to lease and the hardest to get. P.s. I get my knowledge from the Auto group that I work for. I've been selling Audi,BMW and mercedes for 10 years
      • 3 Years Ago
      [blocked]
        RCBR
        • 3 Years Ago
        The Q5/Q7 cater to obese families? No, no, no..you're thinking of the Tahoe, Yukon, Suburban, Expedition, Sequoia, Armada, etc. Like a 350lb. person could fit in a Q5... :-)
          • 3 Years Ago
          @RCBR
          [blocked]
        1STH
        • 3 Years Ago
        obese families? no...that's reserved for Hondas, Toyotas, Hyundais...you, cars like what you drive..
          tloza7
          • 3 Years Ago
          @1STH
          and you drive a audi?.....
          • 3 Years Ago
          @1STH
          [blocked]
      cooter
      • 3 Years Ago
      I kind of don't get why - they have nothing I'd want to buy. Either bad hatch design making the vehicle impracticable, or else too expensive and uncompetitive, or else not AWD. Basically they might be OK but they could be a hell of a lot better. To me Audi basically sucks.
      budwsr25
      • 3 Years Ago
      Audi is building cars people want. I would like to know what the top car is.
      mikosoft
      • 3 Years Ago
      still don't understand how audi drivers are the new douchebags, thought that was bmw
        trevor-k
        • 3 Years Ago
        @mikosoft
        BMW drivers still take the crown
        stclair5211
        • 3 Years Ago
        @mikosoft
        It was BMW and then they realized it and moved to Audi. Simple. Actually happened in Europe first. Typical luxury cars were too in your face so people started moving toward the less in your face audi's. (read conservative and boring looking) Audi drivers are A holes. Period.
          eliotsmeliot
          • 3 Years Ago
          @stclair5211
          Lachmund: I'm fat and I fit into my Audi just fine thank you.
      Trent
      • 3 Years Ago
      My next car will be an Audi. Never owned one but I really like what I see. I think I will end up with an A6.
      Pdexter
      • 3 Years Ago
      Only thing i'm surprised is that Audi is still selling so badly in USA, compared to Europe where it has been number one for some time from the 3 Germans.
        sjmoo
        • 3 Years Ago
        @Pdexter
        Actually Audi hasn't dominated European sales. They were #1 last year, but that was the first time. This year it looks like BMW is going to steal the crown. Furthermore, a revitalized MB is making a very strong showing in the 2nd half of this year suggesting that next year could be theirs. No one dominates European sales and the similarity of their numbers basically makes it a wash.
      • 3 Years Ago
      [blocked]
        1STH
        • 3 Years Ago
        you spelled douchebag wrong.....douchebag.....
        • 3 Years Ago
        [blocked]
          Amco Autoglass
          • 3 Years Ago
          wow you assume to much and think you know everything. Maybe it was her brothers car? her bf? Sea Urchin you are a true Douche ignorant ass. I can see that just from your text and how you type.
          • 3 Years Ago
          [blocked]
      Amco Autoglass
      • 3 Years Ago
      Audis are the most overpriced cars in the world. Look at the profits. 9.1% per vech. bmw 5.5% Industry average for all cars 5% VW 3% - lowest profit of all cars.
        marre
        • 3 Years Ago
        @Amco Autoglass
        That doesn't mean they are overpriced, but there is a good demand for Audis
      theharpyeagle
      • 3 Years Ago
      It's hard for anyone who has not lived with a later model Audi to understand why their inventory is so low. I will gladly up-grade to another one. I may be only speaking for our own dealership, but those who claim poor dealership, network, expensive upkeep, poor warranty support obviously do not know what they are saying. My scheduled service to 75,000 km is about $400 - total. My colleague recently paid $28 for have the windshield washer in his Merc M class topped off! It's a long story as to why he won't do it himself - something about a Merc owner never ever touching the hood.
        MJC
        • 3 Years Ago
        @theharpyeagle
        Exactly. The dealership near me is fantastic, and Audicare covers all of the services for the first 50K miles.
      tenspeeder
      • 3 Years Ago
      The best news about all this banner sales year is that 2-3 years from now there may be more available and desirable used Audis to choose from. Let the depreciation begin!
        Bobs
        • 3 Years Ago
        @tenspeeder
        yes but unfortunately Audi's have one of the lowest depreciation values out of any car (in general, not specific to models). But I'm with you on that one, I'd totally drive a 07/08/09 Audi even if I were to buy it in say 2013 of 2014.
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