Auto journalists love food. So if you're an automaker that's looking to get some hot ink about your brand-new food trucks, bringing them to an auto show during press days is a sure-fire way to get their attention. Well, as long as they're stocked with tasty edibles.

Professional gluttony aside, food trucks are becoming an increasingly popular sight in many towns, having spread out from major cities like Los Angeles and New York. Here at the LA Auto Show, Nissan is showing off two examples of its NV heavy-duty work van that have been converted into the sustenance-mobiles you see here. But instead of the usual taco trucks or Korean BBQ machines that typically roam the streets of Southern California, Nissan delivered a bit of comfort food to those typing away in the Los Angeles Convention Center. One food truck served up grilled cheese sandwiches, while another NV2500 HD targeted sweet-tooth types with ice cream sandwiches.

Check out both of Nissan's food trucks in the attached image gallery. As for us, we're going back for seconds.
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11.14.2011 , LOS ANGELES
Nissan Serves Up a "Taste of Innovation" with Food Truck Concepts Built with Nissan NV Commercial Vans

– Two Popular Food Trucks, The Grilled Cheese Truck and Coolhaus Truck, Debut New Nissan NV-based Versions During Los Angeles Auto Show Press Days –

Innovation, as practiced by Nissan's creative design, engineering and product development teams can take many forms – from the recently introduced "most room for the dollar" Nissan Versa Sedan to the all-new category defining Nissan NV van, Nissan's first entry into the commercial vehicle segment in North America. Innovation, as they will remind you, takes a willingness to take risks, to think outside the category, and to mix together combinations of features and functions that might not have been thought of before.

The same can be said of the epicurean innovators behind two of Los Angeles' most popular food trucks, The Grilled Cheese Truck and Coolhaus truck. Both companies are teaming with Nissan to combine their innovative takes on two food classics – grilled cheese sandwiches and ice cream sandwiches – with a pair of custom-outfitted Nissan NV vans. The two NV2500 High Roof food truck concepts make their debuts this week not on the streets of L.A., but inside the Convention Center's West Hall where they will be providing gourmet sandwiches (cheese and ice cream respectively) to media attending the Los Angeles Auto Show.

The Grilled Cheese Truck, which has been featured on ABC's Good Morning, America, the Food Network and in The New York Times, offers a menu ranging from "Plain and Simple Melts" and "Cheesy Mac and Rib" to "Bayou Melts" and "Dessert Melts." The Coolhaus Truck, which has also been covered in the national media and has been ranked as one of L.A. Top Food Trucks by Zagat Survey, offers handmade, uniquely flavored gourmet ice cream sandwiches with edible wrappers. The selection includes innovative flavors such as Strawberry Jalapeno, Wasabi, Mango Sticky Rice and Olive Oil with Rosemary.

The Nissan NV food truck concepts feature custom fold-out serving windows, work counters and full exterior graphics.

"Since its introduction last spring, the Nissan NV van is proving itself in a wide range of commercial uses, from construction to delivery services, in both Standard Roof and High Roof body styles," said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan North America, Inc. (NNA). "The Nissan NV High Roof model is especially adaptable for food truck and catering use thanks to its 76.9-inch tall interior, which provides the flexibility for the mobile chefs to comfortably move around inside while creating their gastronomical delights."

The Nissan NV is offered in three well-equipped models: NV1500, NV2500 HD, NV3500 HD and with a choice of two powerful yet fuel-efficient engines – a 4.0-liter V6 and 5.6-liter V8. Both are mated to a standard 5-speed automatic transmission.

About Nissan North America
In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.

With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands.

A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.


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    • 1 Second Ago
  • 17 Comments
      Zondaracer
      • 3 Years Ago
      It looks a bit small compared to most food trucks that serve hot food, but then again I've had tacos and hotdogs from a small cart before.
      Douglas
      • 3 Years Ago
      The uglyness comes from it looking not like a van or looking like a truck. It's the bastard child of both, were the child get none of the good looks from either parent just the mutant genes.
      mazdatree
      • 3 Years Ago
      Low floor, high top, looks like the perfect wheelchair van for us transporters.
      stclair5211
      • 3 Years Ago
      They completely ignored function and totally missed form.
        Lachmund
        • 3 Years Ago
        @stclair5211
        exactly my thoughts. looks like a design (technically) from the 70ies
      Ducman69
      • 3 Years Ago
      Be easier to work up an appetite were the vehicle not so ugly.
        Ryan
        • 3 Years Ago
        @Ducman69
        Why do people keep complaining about the way it looks? I'm not sure if you noticed but it's a commercial work van, not a sports coupe. It looks fine for a vehicle that puts more emphasis on function.
      Making11s
      • 3 Years Ago
      A failing product riding the coattails of a dying trend... Rock on, Nissan. Rock on.
      barkeep
      • 3 Years Ago
      Yeah, I don't understand how people can hate on this van either. Ugly!? Compared to what? Its competitors aren't exactly pretty either, like the Ford E-Series, or the Chevy Express/GMC Savana, or the Dodge Sprinter. They're just vans FFS!!! Hell, I think it fits into the van crowd very well! In an unrelated but still somewhat related note, bring on the next-gen Nissan Altima!!
        ngiotta
        • 3 Years Ago
        @barkeep
        Q: Yeah, I don't understand how people can hate on this van either. Ugly!? Compared to what? A: Compared to pretty much everything else available.
        Aric Matthew Beemer
        • 3 Years Ago
        @barkeep
        People say such dumb things I agree! I don't see what's so ugly about it but considering we live in such a judgmental society it shouldn't be surprising.
      Cruising
      • 3 Years Ago
      For crying out loud it's a van not a sports cars it does not need to look good, it's sole purpose is to transport goods and passengers and function in other ways depending on the customer. The market for this van is going to be mostly from fleet sales who cares how it looks. If it is priced right and gets the job done for the customer whats the problem? It's like when people say the Airbus Beluga is a ugly airplane when it was designed for a specific job, which it does very well.
      CarCrazy24
      • 3 Years Ago
      Needs a diesel option BADLY
      Healthy Chap
      • 3 Years Ago
      >Comic Sans Pls no
      Rampant
      • 3 Years Ago
      Whats it matter if its ugly? As long as it does its job. Hell, most food trucks arent exactly glamorous.
      anonymous guy
      • 3 Years Ago
      The Mexican food truck entrepreneurs are going to eat this thing up!
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