Volvo designer Horbury headed to China with Geely
Bringing a steady-handed designer to lead its styling efforts will help Geely stand apart from its sometimes weirdly penned compatriots. Looking at what the British designer accomplished during his tenure at Volvo, going from iconoclastic boxes to a decidedly curvy design revival in Gothenburg, he's already masterminded what Geely needs to accomplish. The best part is that it's not a loss of design continuity for Volvo, as he'll stay on there, but it's a whole new playground for Mr. Horbury to devise a new design language.
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