When you think of designer Peter Horbury, Volvo follows logically. Soon, we'll all have to expand our thinking to leap from mention of Mr. Horbury to Chinese automaker (and Volvo owner) Geely. The well-regarded designer has been linked with Volvo for decades, and now he's reportedly adding styling responsibilities for Geely to his to-do list. He'll pack his bags in Gothenburg, Sweden where he's been vice president of Volvo design, and touch down in China to offer his talents to the Geely Group as it works to grow its brand and eventually offer its vehicles worldwide.
Bringing a steady-handed designer to lead its styling efforts will help Geely stand apart from its sometimes weirdly penned compatriots. Looking at what the British designer accomplished during his tenure at Volvo, going from iconoclastic boxes to a decidedly curvy design revival in Gothenburg, he's already masterminded what Geely needs to accomplish. The best part is that it's not a loss of design continuity for Volvo, as he'll stay on there, but it's a whole new playground for Mr. Horbury to devise a new design language.

This should be interesting.


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  • 26 Comments
      tenspeeder
      • 3 Years Ago
      Hopefully the move to China doesn't force him to start copying other company designs
        Synthono
        • 3 Years Ago
        @tenspeeder
        You realize that if they just wanted to copy other designers, Xerox machines are much cheaper than hiring a highly regarded and influential designer who could have his pick of any head designer positions if he wanted it?
        aatbloke1967
        • 3 Years Ago
        @tenspeeder
        Unbelievable. Where do these people get dug up from?
          IBx27
          • 3 Years Ago
          @aatbloke1967
          Are you suggesting the chinese DON'T blatantly rip off other cars' designs and sell them to morons?
      IBx27
      • 3 Years Ago
      In bed with the red but they don't love him long time.
        • 3 Years Ago
        @IBx27
        [blocked]
          • 3 Years Ago
          [blocked]
      • 3 Years Ago
      [blocked]
        Bruce Lee
        • 3 Years Ago
        I don't like any of the Emgrand vehicles, I actually think the nicest looking Geely is the pretty basic MK. Very generic but it's not bizarre and it looks like a modern car.
        mustang84
        • 3 Years Ago
        The Emgrand EC8 looks like a first-gen CTS mated with a Toyota Avalon--completely unoriginal.
          IBx27
          • 3 Years Ago
          @mustang84
          This guy's chinese with an undeniable and unquestionable love for their crappy 'cars.' He can't hear the truth.
        IBx27
        • 3 Years Ago
        Why don't you move to china then, if you love their cars so much?
          aatbloke1967
          • 3 Years Ago
          @IBx27
          "Why don't you move to china then, if you love their cars so much?" Asterverens' comments can be puerile, but comments such as this are also ridiculously childish. I'm a BMW fanatic, but that doesn't automatically mean I must transplant myself in Germany.
      hevace
      • 3 Years Ago
      China leads the world in industrial espionage, poisoned consumer products, cybercrime, pollution, suppression of dissent, and intellectual property theft. I keep hearing that they're sooo big and are goind to do sooo much, but the fact remains that it is a communist country built upon a cultural foundation of hatred and fear of innovation and individuality. This is why they have no original designs and why they have to hire foreigners.
        Bruce Lee
        • 3 Years Ago
        @hevace
        So...if they're gonna fail so hard why do you care? I'm rather confused because half your post sounds like you're actually quite fearful that they're going to succeed while the other half seems to try to reassure yourself otherwise. Seriously, get over it. There aren't any legendary car designers in China because uhhh until pretty recently there weren't any private car companies or any design schools so how would you expect there to be a legendarily good car designer? China is a newcomer to the auto industry so of course they don't have any legendary designers, this stuff doesn't happen overnight. There aren't any legendary Indian car designers either for the same reason-all these car companies are brand new and legends aren't made overnight. Geely makes fairly tasteful cars as it is anyway, I like the look of the MK. I don't find it sexy or anything but it's pleasant enough.
      LBJ's Love Child
      • 3 Years Ago
      Well, based on what Horbury accomplished overseeing Lincoln's cartoonish styling of late, perhaps there will be a new face for Geely. At least we'll be able to see them coming.
        Synthono
        • 3 Years Ago
        @LBJ's Love Child
        Horbury hasn't touched Lincoln since the brand was pulled from the PAG in 2002.
          cms
          • 3 Years Ago
          @Synthono
          Incorrect. Horbury was responsible for the MKT, MKS, and the whole whale grille thing.
      Edward
      • 3 Years Ago
      It's hard to tell which is worse: Chinese or British automotive design.
      Turbo_S60
      • 3 Years Ago
      Im glad still gonna be dealing w Volvo design although I think they lost their way. Last couple concepts been God awful n although current S60 looks good I still think my previous gen looks better :)
      Gnarles2
      • 3 Years Ago
      I actually think that Geely, Chery as well as BYD are going to be the car makers in the next few years that will scare established car companies. BYD has already shown that it could make an affordable version of the Volt. With some tweaking and some more refinement it could be a real contender. Chery and Geely are both working hard to sort out all of their quality and refinement issues and have their eyes set on the US car market. I think Geely styling is already getting quite good (look at the Gleagle GS and GS-CC) and the addition of a top designer will only help them even more. Maybe they can get some new names as well.
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