You'd expect a Japanese automaker to be based in Japan, right? You might think so, but one such brand is relocating the headquarters for its global operations to Hong Kong.

That brand, as you might have guessed, is Infiniti – the luxury division of Nissan, which will also be centering its marketing communications (among other corporate functions) in the same Hong Kong facility, the location of which has not yet been disclosed.

The move reflects the growing importance of the Chinese market to the global auto industry, particularly for luxury automakers. All-in-all, the Infiniti and Nissan facility will encompass some 100 employees, reporting back to Nissan's principal headquarters in Yokohama, Japan. Details in the press release after the jump.
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INFINITI TO ESTABLISH GLOBAL HEADQUARTERS IN HONG KONG
- Nissan to create new global office for corporate functions -


Yokohama, Japan (November 2, 2011) - Nissan Motor Co., Ltd. today announced that Infiniti, its luxury brand, will locate its new global headquarters in Hong Kong.

The move comes as Infiniti seeks to lift total global sales to 500,000 vehicles a year, as part of Nissan's six-year mid-term business plan, Nissan Power 88.

Infiniti's growth strategy is expected to be driven partly by demand in China and other fast-growing Asian markets, which can be served more effectively by consolidating Infiniti's global downstream functions in Hong Kong. The brand's new headquarters will be co-located with Nissan Global Company Limited (NGL), the new corporate entity.

"As Infiniti grows its presence in the global luxury markets of North America, Europe, China and South East Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters," said Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd. "We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and our facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home," he added.

Co-located with the Infiniti headquarters, Nissan's new corporate facility in Hong Kong will start operations in April 2012.

Under the NGL structure, Nissan corporate functions based in the city will play an important role in realizing the strategic objectives outlined in Nissan Power 88.

Functions handled from Hong Kong will include parts of Nissan's Global Marketing Communications function. Hong Kong's status as an international media center makes it a logical location for members of the global marketing communications team, particularly serving key markets across China, India and the ASEAN region.

Details of the new office location in Hong Kong will be disclosed at a later date. Corporate functions located in the city, expected to involve about 100 staff, will complement the global headquarters operation in Yokohama, Japan.

About Infiniti
Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see Infiniti.com


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    • 1 Second Ago
  • 28 Comments
      Sukairain
      • 3 Years Ago
      Corporate functions located in the city, expected to involve about 100 staff, will complement the global headquarters operation in Yokohama, Japan. ..... Huh? Global HQ is actually in Yokohama, I've been there. So is it gonna be in HK or Yokohama like it always was? Make up your mind.
      jimlee728
      • 3 Years Ago
      Actually Nissan did sell Infinitis in Hong Kong about 15-20 years ago but later pulled out of the market because of poor sales, so did Acura because they could not compete with Lexus and the German brands. But now it makes sense to sell again in Hong Kong because it's a showcase to millions of visiting tourists from mainland China each year, many buying luxury swiss watches and italian handbags. This is probably one of the reasons why Toyota is now willing to export its JDM cars like Alphard, Vellfire and soon Mark X to Hong Kong despite it is a small market. In the past only grey imports were available.
      superchan7
      • 3 Years Ago
      A little ironic, since Infiniti models aren't sold in Hong Kong but are sold in mainland China.
        peakarach1
        • 3 Years Ago
        @superchan7
        Hong Kong are part of China.
          TangoR34
          • 3 Years Ago
          @peakarach1
          you need to know more about the difference between mainland China and Hong Kong to understand what he is saying. Hong Kong is a Special Administrated Region. Indeed Infinitis aren't sold in Hong Kong but this is as confusing as Infiniti having its headquaters in Japan but it's not sold there because they still sell their Gs, Ms and Exs as Nissan Premium.
      • 3 Years Ago
      [blocked]
        Kevin
        • 3 Years Ago
        The Chinese vehicle market is now larger than the US so I don't see how this is not a great idea :)
        kontroll
        • 3 Years Ago
        and you should move your headquarters out of Autoblog so that you can find a job and do something productive instead of polluting this site... This is the disadvantage of blogs, every moron can get onto it without impunity!
      IBx27
      • 3 Years Ago
      Well that's stupid.
        • 3 Years Ago
        @IBx27
        [blocked]
          • 3 Years Ago
          [blocked]
        Hazdaz
        • 3 Years Ago
        @IBx27
        Locating your world headquarters in the largest market on the planet is stupid?? I personally think it would have been nice to bring that HQ to the US, but looking at both the size and how hot the Chinese market is, what Infiniti has done is probably not going to be too uncommon over the coming years.
          • 3 Years Ago
          @Hazdaz
          [blocked]
      Basil Exposition
      • 3 Years Ago
      Does that mean Infiniti is a Chinese company?
        aatbloke1967
        • 3 Years Ago
        @Basil Exposition
        No, it doesn't. Infiniti isn't a company or any legal entity in its own right, it's merely a division of Nissan. Even though HK has been technically part of China since 1997, it still retains a completely autonomous tax system from China itself. Whatsmore, the Chinese grant company assignees from other countries substantial personal tax reliefs if they remain in China for a five-year assignment but then spend one year in HK before returning to their home country. This may have something to do with Nissan's decision, but I'm guessing it has more to do with marketing.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          What on earth do you mean "so what"? It means that Infiniti doesn't need to be audited, or have any separate corporate legal wranglings, or pay its own corporation tax. Nissan is a public company and is not a subsidiary of Renault. Both own a stake in one another, although Renault's share of Nissan is larger - but not large enough to give it a controlling interest or to classify Nissan as a subsidiary.
          • 3 Years Ago
          @aatbloke1967
          [blocked]
      Basil Exposition
      • 3 Years Ago
      Strange to HQ a car company in a place where so few have cars and where cars are more a burden than an asset. It's be like moving your HQ to NYC.
        aatbloke1967
        • 3 Years Ago
        @Basil Exposition
        "Strange to HQ a car company in a place where so few have cars" HK isn't new to cars, but it's also now part of China - and the motor industry growth potential there is enromous.
          Dennis Kfc
          • 3 Years Ago
          @aatbloke1967
          if they want a slice of china market, they should have HQ in shanghai. it is where the new money are located. plus it's closer to japan
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "I am not saying HK is new to cars. I am saying it is so dense, so urban, that cars don't make much sense there. Ever been there?" I have ... but this is a global HQ, not a production facility. HK is more than just the city itself, it also has a rural principality. With HK being the major financial centre on the Pacific Rim with a great deal of prestige, it makes sense for Infiniti to pitch up a tent there.
      • 3 Years Ago
      [blocked]
      Dennis Kfc
      • 3 Years Ago
      i can see rolls royce HQed in hong kong, but not infiniti. and come to think of it, i don't think they have infiniti officially for sale in hong kong!
      q3a7vodk4
      • 3 Years Ago
      Lol, resistance is futile.
      Bruce Lee
      • 3 Years Ago
      Hong Kong has a very nice tax structure for companies and there's people from all over the world working there as expats.
      LifeLongCarGuy
      • 3 Years Ago
      HQ. Does this mean the head offices and (presumably) R&D only and no manufacturing? I think this is okay, but manufacturing the company's luxury brand in China would not bode well with potential buyers.
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