There's nothing quite like a parade in small-town America. The floats made by kids at the local high school. The middle school's marching band. The people on stilts. The new Honda.

Joe LoCicero gets a key from Miss MaineWait, what? Well this was no ordinary parade. Sure, it had all those things, but the occasion wasn't Thanksgiving or Memorial Day. It was another milestone altogether: Joe LoCicero hit one million miles on his 1990 Honda Accord.

It's been an event that people (well, other people, anyway) have been monitoring on millionmilejoe.com. You see, while the average driver clocks around 14,000 miles on the odometer every year, LoCicero does more than four times that. He started keeping track when he reached 300,000 miles, so when he hit the big seven digits, it was a cause for celebration.

So Joe's town of Saco, Maine, put together a surprise parade, complete with an airplane banner and a float with a giant odometer made up of six people spinning giant hamster wheels. And at the end, Miss Maine herself gave Joe the keys to a brand-new 2012 Accord, courtesy of American Honda. Nice work if you can get it. Follow the jump for the full press release and check out the images in the gallery to see what you missed.
Show full PR text
Surprise Parade Yesterday Celebrated Honda Owner of Norway, Maine, Who Accumulated One Million Miles

10/24/2011 - TORRANCE, Calif.

Yesterday, Honda hosted a surprise parade in Saco, Maine, to celebrate Joe LoCicero's amazing accomplishment of hitting one million miles on his 1990 Honda Accord. The parade interrupted a brief press conference where Joe was scheduled to receive an oversized key to a new 2012 Honda Accord from Ms. Maine, Ashley Marble.

The city of Saco was the venue for a one-block-long celebratory "Million Mile Joe" parade that featured:

- giant odometer float powered by six people spinning life-sized hamster wheels;
- airplane banner congratulating Joe;
- Biddeford High School student-made floats;
- Westbrook High School marching band and color guard;
- Saco Middle School Marching Band;
- Shoestring Theater stilt walkers; and
- over-the-top costumed characters.

While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him one million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approached the one-million-mile mark, Honda fans have been following his journey on www.millionmilejoe.com.

Joe's million-mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.

"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.

Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer.

About Honda

Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials – in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.


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    • 1 Second Ago
  • 41 Comments
      • 3 Years Ago
      [blocked]
      Yaser C. Hamud
      • 3 Years Ago
      That's a pretty nice move from Honda. And, hello Miss Maine... ME GUSTA.
      hotdogbreath
      • 3 Years Ago
      Few years back Honda of America gave a bank courier from Kansas City (?) a new Accord after he racked up 650,000 miles on a '93 Accord wagon. That was cool.
      Zanardi1782
      • 3 Years Ago
      Hey, I guess it's kind of cool. Props to him for sticking with a car that long. BTW, third-person conjugation of the verb "fêter" is "fête" guys. The way you have is the singular "you" conjugation.
      stickshiftn6901
      • 3 Years Ago
      1,000,000 miles YAYYYY .... on transmission #25 ... you know those honda auto transmissions ... you honda lovers don't want to admit it but.. YOU KNOW that honda auto's are TERRIBLE.. you KNOW IT lol
        • 3 Years Ago
        @stickshiftn6901
        [blocked]
          Eric Grez
          • 3 Years Ago
          Wow stickshiftn6901 that was just terrible. You should just feel ashamed.
          stickshiftn6901
          • 3 Years Ago
          its doing better than your mom, @$$hole
        Smooth
        • 3 Years Ago
        @stickshiftn6901
        Honda/Acura autos were terrible from 1997 to about 2005. I'm a Honda lover. There's nothing to hide.
          Basil Exposition
          • 3 Years Ago
          @Smooth
          I would rather have a new one from that range than what they're putting out today.
      Kebab
      • 3 Years Ago
      Look at the flabby arms and stripper dress on Ms. Maine, I know it's a small state but really that's who they chose to represent them, and that's what she choose to wear to a publicity stunt parade in late October. Best picture is where he has his arm around her and he is clenching his fist to avoid coping a feel.
      Ducman69
      • 3 Years Ago
      They should award him with a gas guzzler tax for driving so many miles and using a disproportionate amount of resources that make us dependent on hostile foreign governments and get my siblings tied up in wars in the middle east. I have a 1995 vehicle that I drive regularly, and it "only" has 145K miles on it, and these days we drive a bit less and carpool to conserve. Besides, you are allowed to touch her, wussy.
        • 3 Years Ago
        @Ducman69
        [blocked]
          4 String
          • 3 Years Ago
          Lol Islam my a$$. It is NOT a religious war. Don't lop Muslims with terrorists. They are two entirely different groups. It's the same sht as lopping Christians with the Westboro Baptist Church nuts. If Islam is why we are fighting there, why are some of our soldiers and a great deal of Iraqi Army / Afghani soldiers Muslim and fighting on our side? Please, b1tch.
          Bentot
          • 3 Years Ago
          Correction..it is FOR OIL! John Bolton Admits All of These Wars Are for Oil http://youtu.be/wJ09U_a80MM
      Smooth
      • 3 Years Ago
      I'm glad they gave him a new one. I hoped they would. That's a nice move since he's been driving their product for a VERY long time, putting money into it each year and being loyal. I've been following this story since September. It's impressive. Glad he did it and got recognition. Good job Joe and Honda :)
      budwsr25
      • 3 Years Ago
      I would tell them they can keep the car if i could have Miss Maine. In other words I rather have Miss Maine.
        Randy
        • 3 Years Ago
        @budwsr25
        I only clicked on this article for Miss Maine. And I'll bet numerous others did too.
      Chase
      • 3 Years Ago
      There is a couple of fords with over a million miles. There is one in particular that is almost at 1.3 million right now.
        sinistro79
        • 3 Years Ago
        @Chase
        Doubt it. This sort of thing just never happens with American made cars.
        Bruce Lee
        • 3 Years Ago
        @Chase
        It's not really the miles but his car is on it's original transmission and engine which is relatively more impressive since car engines are not made to be as durable as truck motors.
          Rayvan
          • 3 Years Ago
          @Bruce Lee
          *Bunch* of timing belts went into that motor!
      cashsixeight
      • 3 Years Ago
      I hate that car. Stupid bearing over rotor technology. Good luck doing a simple brake job, since you need to remove the knuckle and press off the rotor. Just, stupid. 3g Accords were the best. Double wishbone suspension. Brakes that aren't retarded.
        • 3 Years Ago
        @cashsixeight
        [blocked]
      WillieD
      • 3 Years Ago
      I normally don't care, but I'm surprised that you guys are late on this story. It seems like everything you report on is at least a day later than everywhere else. That being said, that's a pretty awesome achievement and the new Honda is a nice prize.
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