Dodge is giving its customers a chance to win a 2012 Journey – one of three, actually – provided they're able to go out and find it. The automaker's new marketing campaign calls the Journey a "Search engine for the real world," and this new take on the traditional car giveaway relies heavily on YouTube for broadcasting clues on the whereabouts of each Journey.

As you might have heard already from some of Dodge's new television commercials, two of the three Journeys have already been found – one outside of San Francisco near Lake Tahoe and the second near Cheyenne, Oklahoma. The third will be parked somewhere in the eastern part of the United States, and Dodge will begin publishing clues to its location this Saturday, June 24.

If you want to participate, you'll need to visit Dodge's YouTube channel at that time (www.youtube.com/Dodge) and watch the 24/7 live feed of the last Journey just sitting there. Dodge will release clues over the live feed, as well as a number of additional video clues that should get you closer and closer to figuring out the final Journey's location where it's just sitting there parked, waiting for you to find it.

We've included Dodge's the aforementioned commercials after the jump along with the official press release. If you're really going try to find the final Journey, you may want to look over the rules a little more closely.





Show full PR text
Dodge Brand Launches New TV and Digital Campaign for 2012 Dodge Journey – America's Most Affordable and Versatile Mid-size Crossover; Hides Vehicles Across America for Consumers to Find and Win

- Campaign positions Journey as the 'Search Engine for the Real World,' the perfect vehicle for adventurous people
- Journey offers best-in-class versatility and V-6 driving range, available all-wheel drive and seven-passenger seating
- 2012 Journey positioned as America's most affordable mid-size crossover at only $18,995 MSRP
- TV spots take viewers on road trip through America, hiding three 2012 Dodge Journeys along the way
- Dodge YouTube channel, www.YouTube.com/Dodge, features additional video clues and a 24/7 live camera on the hidden vehicles
- Giveaway runs from Sept. 10 – 27, 2011

September 9, 2011 , Auburn Hills, Mich. - A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just reading about it, has an added twist: a chance to win one of three Journey vehicles left hidden across America.

Television and digital spots begin Sept. 9, positioning the Dodge Journey as the "Search Engine for the Real World," the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America's most picturesque landscapes while showcasing the Dodge Journey's unrivaled versatility.

"The Dodge Journey is the 'Swiss Army knife' of vehicles," said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. "America's most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer."

The initial 30-second TV spot, "Search Engine," shows a montage of three Dodge Journeys on various adventures across America – kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they've just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.

Subsequently, three additional TV spots – "West Coast" (debuting Sept. 10), "Midwest" (debuting Sept. 16) and "East" (debuting Sept. 23) – will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle's ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they'll uncover about where one is waiting to be discovered.

The campaign extends to www.YouTube.com/Dodge as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.

The contest ends Sept. 27.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      Chuggowitz
      • 3 Years Ago
      June 24th? TIME TRAVEL
      Guerro
      • 3 Years Ago
      Outside San Francisco near Lake Tahoe??? Not sure what the SF connection is but you could have just as easily said, "Outside SF near Cheyenne OK."
      Dark Gnat
      • 3 Years Ago
      Genius marketing.
      JasonERF
      • 3 Years Ago
      W + K keeps hitting them out of the park.
      LilCe003
      • 3 Years Ago
      Qutoblog, "....Dodge will begin publishing clues to its location this Saturday, June 24." Me, "Huh?. I thought we were in September"
      ExoPlanet
      • 3 Years Ago
      And a great marketing initiative it is! This CUV offers great value in these economic times and people should catch on. ($60K SUV comparo monkeys dont bother replying) We're talking a 285HP V6 7-seater with an 8.5" touch screen for under $20,000. Its already BY FAR a best seller in Canada and it should have been this good, and marketed this well from the beginning.
        DP
        • 3 Years Ago
        @ExoPlanet
        Starting at 22,245* (plus destination) is NOT "under $20,000."
      blatinotop4u
      • 3 Years Ago
      San Francisco is not near Lake Tahoe which partly is in another state! Who wrote this article, a foreigner?
        kirk
        • 3 Years Ago
        @blatinotop4u
        the same people at dodge who think cheyenne oklahoma is the midwest.
        duq1212
        • 3 Years Ago
        @blatinotop4u
        Lake Tahoe is on the border between California and Nevada
        duq1212
        • 3 Years Ago
        @blatinotop4u
        Lake Tahoe is on the border between California and Nevada
      snap_understeer_ftw
      • 3 Years Ago
      my coworker "why would anyone want to find a Journey? I mean it's a free car but still a Journey" me "LOL"
      kati30
      • 3 Years Ago
      But don't waste your time. Let let the commander of police, who had to close the roads for filming find the second one.
      J'e Finest
      • 3 Years Ago
      BLATINOTOP, nice name
      50 AKA Ferrari
      • 3 Years Ago
      They should put the car in Time Square... see how much balls they have to do that...
      Basil Exposition
      • 3 Years Ago
      Got to be one of the coolest marketing campaigns ever. If I didn't have a job I would be all over this.
    • Load More Comments