Dieter Zetsche

Following in the footsteps of Ford's Alan Mulally and Audi's Rupert Stadler, Daimler chairman and Mercedes-Benz head honcho Dieter Zetsche will deliver the keynote at CES this January.

Zetsche's address – and Mercedes' first time at CES – is part of a larger push to bring even more automotive partners into the consumer electronics show, which began with Ford three years ago. This year's expo in Las Vegas will also include an electric vehicle pavilion and a "Safe Driver TechZone" to demo everything from collision avoidance to text-to-voice technology.

Zetsche will speak at 11 a.m. Tuesday, January 10, at the Las Vegas Hilton Theater and we'll be on hand to cover it live. Full details in the press blast after the break.
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Daimler Chairman Dieter Zetsche to Deliver Keynote Address at 2012 International CES

Zetsche's CES Keynote to Address the Future of Automobiles in the Digital Realm


The Consumer Electronics Association (CEA)® announced today that Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, will deliver a keynote address at the 2012 International CES®. Owned and produced by CEA, the 2012 International CES, the world's largest consumer technology tradeshow, will be held January 10-13, 2012, in Las Vegas, Nevada.

Zetsche's keynote address is slated for 11 a.m. Tuesday, January 10, at the Las Vegas Hilton Theater. The 2012 show marks Mercedes-Benz' first International CES keynote address. All 2012 CES keynotes will take place in The Venetian and The Las Vegas Hilton Theater.

"Dieter Zetsche is an iconic and instrumental leader in the automotive sector, where innovative technology unveiled each year at CES is a vital component of today's driving experience," said Gary Shapiro, president and CEO, CEA. "We are thrilled to welcome the innovation leader Mercedes-Benz to the 2012 CES keynote program and look forward to hearing Dieter's vision on the interplay between automotive innovation and the digital realm."

Automotive technology will be a major focus at the 2012 CES. Electric vehicle technologies, products and services will be featured in the GoElectricDrive TechZone. In addition, the Location Based Services TechZone will return to the CES show floor as the premier location for providers of current location-based custom technologies in both portable and in-car navigation devices. The Safe Driver TechZone will also be featured at the 2012 CES, and will highlight products that assist in auto collision avoidance, land drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and more.

Dieter Zetsche was named Chairman of the Board of Management of Daimler AG in January 2006. He has held several executive positions since joining Daimler AG's research division in 1976, including chief engineer of Mercedes-Benz, Brazil, president of Mercedes-Benz, Argentina and president of Freightliner, USA. In 2000, he became CEO and president of the Chrysler Group. Dr. Zetsche has been a member of the Board of Management of Daimler AG since December 1998.

The relationship between the automotive and consumer technology markets continues to grow. In 2010, shipment revenues of total automotive technology surpassed $9 billion as factory-installed systems totaled more than $5.5 billion. This year, CEA estimates total automotive shipment revenues will exceed $9.3 billion, while shipment revenues of factory-installed systems will total more than $5.9 billion.

For more information and to register for the 2012 International CES, please visit CESweb.org.