Automotive News is reporting that Nissan recently scored a hit against Toyota – at least in terms of social media marketing for the new 2012 Camry. When Nissan received word that Toyota was planning to pull back the sheet on the Camry last week, it reportedly set about snatching up promoted tweets featuring the words "Camry," "Toyota Camry," and "mid-sized car." A promoted tweet directs those searching for the terms toward a specific tweet instead of all tweets featuring the term for a 24-hour period. In this case, those looking for information on the Camry were pointed toward product news from Nissan.

At this point, it's unclear whether Nissan intentionally set out to scuttle Toyota's Twitter effort or if the two companies were merely giving each other some good-natured harassment. Either way, we can imagine Toyota will be a little more careful about protecting its search terms in the near future.


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  • 30 Comments
      Compliance
      • 3 Years Ago
      Do people really use Twitter to research cars!? How ineffective must that be.
        r_r
        • 3 Years Ago
        @Compliance
        May be they were expecting this kind of publicity. 'NISSAN STOLE TOYOTA'S SEARCH TERM!!!'
      carboy55
      • 3 Years Ago
      Why is it suddenly news when another company does what GM has been doing for years?
      Murphy Lee
      • 3 Years Ago
      As someone who works in the search industry, it's interesting to see all the different reactions to "conquesting" tactics. This is pretty commonplace across just about any industry, auto or not!
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
      kmanning83
      • 3 Years Ago
      As a Nissan owner, I couldn't help but smile at this.
      Mercennarius
      • 3 Years Ago
      LoL Nissans always had a good sense of humor
      • 3 Years Ago
      [blocked]
        the sri lankan
        • 3 Years Ago
        dude without harassing Toyota's, AB's Toyota posts will be empty. did you notice that the trolls that complain here about Toyota are usually tend to be fans of other second grade manufacturers like Hyundai, KIA Nissan etc that cant stand Toyota's progress? life must suck for them because all they do is waste a good chunk of their life complaining about things that they cant control. hate it or love it, Toyota's number 1
          Brand X
          • 3 Years Ago
          @the sri lankan
          What I like about #1, is that they are full of #2.
        Sukairain
        • 3 Years Ago
        First of all, I don't think people really care about what you choose to do, BMW second fanner, car admirer, Malibu bad experiencer or what not. Second of all, haters gonna hate, because Toyota is a big target. Global auto enthusiasts are baffled at Toyota's seemingly success. How can they make such soulless boring car and still sell them by the millions!!! That irritates me to no end as well, only goes to show that well - most of the population are not auto enthusiasts. As far as Nissan, I agree, they need to shape up and stop sniping at Toyota. I am a big Nissan/Infiniti fan and I am getting very irritated at these new Infiniti commercials degrading Lexus. They need a new marketing team. and no, grandma doesn't tweet.
          • 3 Years Ago
          @Sukairain
          [blocked]
        Brand X
        • 3 Years Ago
        Why should I care what you think or feel - but you're touchy that's for sure. If you were ever involved in marketing, sales, internet marketing - at a corporate level (as I am), what Nissan did was very effective and legal and cost effective using Twitter. It's actually called competition, and the weak do not survive. At least this week.
      Jason
      • 3 Years Ago
      That's awesome.
      • 3 Years Ago
      [blocked]
      LEDfoot
      • 3 Years Ago
      I don't get it. Why is Toyota using twitter to try and promote the camry? My grandma doesn't twitter Toyota. I could see maybe the scion brand or the FJ cruiser model, but not the camry.
      cashsixeight
      • 3 Years Ago
      I have no idea what you are talking about. I don't know anybody who uses twitter, either.
        Travisty
        • 3 Years Ago
        @cashsixeight
        A sign from awhile back: "Thank you CNN for showing me what's on Twitter"
      • 3 Years Ago
      [blocked]
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