Is this the most sexist ad of all time?
Say what you will about political correctness, women's rights, stereotypes and preconceived ideas. None of that matters. What's really important are the tires you choose to mount on your car.
Not that Goodyear was the only company so long ago capitalizing on a man's desire to keep his woman safe, but we have to give the company's advertising agency credit for creating an almost Hitchcockian commercial where the cool platinum blonde is also the protagonist.
Pay special attention to the following: the only setting used in the video is the inside of a car; the tension created by frequently changing camera angles plus the increasing beat of the music and the darkness of the night compounding the act of driving. Impressive stuff, all wrapped up in one 54-second package.
No, she may not be Grace Kelly (but then again, who is?), but we're concerned about her safety all the same. Because she is a woman, and she is driving. Thankfully, her husband had the good sense to equip her car with Goodyear Polyglas tires – otherwise, she may have been in for some serious trouble. See for yourself in the video after the break.
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