When there's a woman at the wheel...

Say what you will about political correctness, women's rights, stereotypes and preconceived ideas. None of that matters. What's really important are the tires you choose to mount on your car.

Not that Goodyear was the only company so long ago capitalizing on a man's desire to keep his woman safe, but we have to give the company's advertising agency credit for creating an almost Hitchcockian commercial where the cool platinum blonde is also the protagonist.

Pay special attention to the following: the only setting used in the video is the inside of a car; the tension created by frequently changing camera angles plus the increasing beat of the music and the darkness of the night compounding the act of driving. Impressive stuff, all wrapped up in one 54-second package.

No, she may not be Grace Kelly (but then again, who is?), but we're concerned about her safety all the same. Because she is a woman, and she is driving. Thankfully, her husband had the good sense to equip her car with Goodyear Polyglas tires – otherwise, she may have been in for some serious trouble. See for yourself in the video after the break.



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    • 1 Second Ago
  • 678 Comments
      JR
      • 3 Years Ago
      Goodyear still runs this in Saudi Arabia.
      michaellovesnyc
      • 3 Years Ago
      Yes its very sexist to care about your wifes safety.
      • 3 Years Ago
      [blocked]
        A_Guy
        • 3 Years Ago
        The difference is that today's portrayal of men is comedy that makes everyone laugh. Back then it's just how it really was, not intended to be funny.
          QuarterSwede
          • 3 Years Ago
          @A_Guy
          It still isn't sexist. All the ad is saying is that men want to make sure their loved ones, in this case women, are safe. If anything it's placing women on a pedestal.
      Sixspeed
      • 3 Years Ago
      I'm just surprised that her flip flop didn't get stuck under the gas pedal making her car accelerate and kill three others!
      IBx27
      • 3 Years Ago
      I see no sexism.
      smihu9
      • 3 Years Ago
      Those were the good old days with the Wife would pick you up at the Airport.
      Michael
      • 3 Years Ago
      What a double standard. You're going to whine about a 20 year old commercial when men are constantly made to look dumb in modern advertising. Don't believe me? Watch these: http://stupidmancommercials.blogspot.com/ http://www.askmen.com/top_10/entertainment_300/327_top_10_list.html
      Sandra
      • 3 Years Ago
      You can call me old-fashioned or whatever you want, but I don't find this ad sexist at all. It's just common good sense. Women ARE more vulnerable than men if they're stranded in a car with a flat tire or mechanical failure. Rudy is right--criminals don't respect "equal rights." They prey on whoever is easier to take advantage of.
      Patrick Kessel
      • 3 Years Ago
      To all of you angry liberals - For eons we have said "women and children first". This is merely a derivative of that. Anything else you see in this ad you are projecting on the canvas yourself (your own hate and anger). And I'll bet that the overwhelming majority of men still worry about and are protective of their wives (and children). You're right - that's a bad, bad thing alright.
        James
        • 3 Years Ago
        @Patrick Kessel
        Can you please explain to me how this is a Liberal ad? Please, I am all ears ... You mentioned hate and anger???? Your post means as much to most of us as the content in the article.
      ranchodelavilla
      • 3 Years Ago
      Men want to protect women, especially my husband. He always gets new tires for my car, even though I am the better driver of the two of us. This is just smart marketing.
      igloodmt
      • 3 Years Ago
      The majority of people commenting on this ad think it says "Sexiest Ad", Is there any wonder why we can't balance a budget?
      bushmancome
      • 3 Years Ago
      There was nothing sexist about this ad. It was PROTECTIVE of women. Many women still want to feel safe and protected.
        nightrituals
        • 3 Years Ago
        @bushmancome
        Sure we do but no woman truly feels safe if her sense of security is dependent on someone else.
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