2011 Volvo C30 – Click above for high-res image gallery

According to Automotive News, Volvo CEO Stefan Jacoby has stated that the automaker will likely "trim [its] product line" in the United States over the next few years. Jacoby has not revealed exactly what models will be cut, but instead says that the company's core products here in the States will be the S60 sedan, as well as the XC60 and XC90 crossovers.

Volvo has already announced that it plans to stop selling the V50 and V70 wagons in the United States, and according to Tamara Darvish, a Volvo dealership owner in Rockville, Maryland, the company will likely phase out sales of the S40 sedan. Our own speculation suggests that the C30 premium hatch could be on the chopping block, as well.

Jacoby has said on many occasions that Volvo hopes to sell 120,000 vehicles annually in the United States by 2020. In 2010, Volvo managed to move 53,948 vehicles, and current data suggests that the company is on track to sell between 60,000 and 70,000 vehicles in the U.S. in 2011.

Automotive News also reports that Volvo is looking to start its own captive finance arm here in the U.S. "We're committed to increasing sales here," Jacoby stated, saying that a decision about such a finance division would be made by the end of the year. If this plan gets the green light, it will likely involve a joint venture with a bank or other financial service institution. Currently, Volvo dealerships often obtain financing from U.S. Bank.


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    • 1 Second Ago
  • 21 Comments
      Blake
      • 3 Years Ago
      Volvo without wagons is like a foot without toes.
      Carnut0913
      • 3 Years Ago
      "Our own speculation suggests.." WTF does that mean? Why not just say' We think the C30 is ripe for ousting also..." your speculation is not a person, so it cant suggest anything. and why talk about it as if it is a separate entity than that which is writing the article. Someone sure is full of themselves this afternoon, or full of something... And no, no one pissed in my Wheaties.
      Jim
      • 3 Years Ago
      They are discontinuing the only Volvo models I'd consider buying! If $40k+ sedans and SUV's are all they'll have, they'll have nothing I want.
      icerabbit
      • 3 Years Ago
      If they're going to cut their model range in half, they will be selling a lot less cars. The opposite of what they want to do. Bigger selection = bigger buyer's pool. There is some room for trimming, like they left out the V70 for the XC70FWD; but much further model reduction is going to cost them dearly, because for some of these vehicles there is no equivalent. I like the V50, but it is the last year within the US. All Volvo needs to do is refresh some of their models (XC90), focus on value, keep their care plus maintenance and compete. Quite a number of people are talking about Volvo recently because of their better prices and included maintenance. People want smaller, more efficient and more versatile cars. The latter being hatchbacks & wagons. With VW no longer importing the Passat Wagon 4 Motion, the closest equivalent is the XC70.
      MyerShift
      • 3 Years Ago
      Volvo can't possibly be committed to increasing sales while paring down its lineup. No Volvo wagons??? That's a core product of the brand. Darn SUV/crossover lovers.
      • 3 Years Ago
      [blocked]
        ufgrat
        • 3 Years Ago
        Agreed-- the S40 and C30 are nice entry-level Volvo's, and will bring in people who might not otherwise be interested in a Volvo. They should consider overhauling their marketing campaign (the current slogan lost something in translation-- like, meaning), and modernizing their dealer network instead. Cutting content works if you have duplicate coverage in the range, but there's very little overlap with the cars they're talking about cutting.
      Darshan Sampathu
      • 3 Years Ago
      how would this translate into more sales? they'd be playing in hotly contested segments with all three.
      th0mb0ne
      • 3 Years Ago
      Funny, I just test drove a c30 this afternoon, and I thought it was a really solid hatch. Extremely peppy engine, fun to drive, and really great exterior styling (That back is fantastic imo). The interior might be a bit drab for most American tastes, but I think it's a really solid car. And 5 years free maintenance? What a great bonus. It does seem like sales are slow, but I really hope Volvo doesn't cut it out. It's the only car I'd even consider from Volvo right now (the other would be the V30, but there's no stick option so no thanks).
      Mark
      • 3 Years Ago
      I have had a V70 "WAGON" for the past 4 years. If Volvo stops producing them, they have lost a customer!! Didn't Cadillac just start selling one? Their "V" model can keep up with a Corvette and anything else out there. Seems like Volvo is on the 'ROAD TO DESTRUCTION"!!!!!!!!
        Rafa
        • 3 Years Ago
        @Mark
        Dont worry. There are good news the V60 is coming to the USA. The bad news is that is only coming on 2012.
      kwa
      • 3 Years Ago
      (sigh)- kill the s40 and v50;GREAT cars, i have an s40 and i love it, but i guess it doesnt make sense with the s60 around. -keep the c30 , but base the next one on the s60 -Keep the XC60 and a new XC90 -DEFINITELY need a new and much better s80 (a luxurious flagship) , then chop the roof and make an s70 ( ala MB CLS, that will be the drool-worthy car Volvo desperately needs ) , then base the next c70 on the s80/s70 platform following the same attractive design language. So basically Volvo will have 7 cars, each with a set purpose that will widen Volvo's appeal factor. It will also help volvo secure a credible position in the luxury segment. This is the direction i'd like to see them go; and it only requires one new platform; for the s80 and its variants (which they should be planning already)
      Mayoman
      • 3 Years Ago
      That's too bad about the C30, I've always really liked that car, and it's one of the more common new volvo's that I see in Canada.
      Sue Esponte
      • 3 Years Ago
      -- The S40 isn't competitive. -- The V50 isn't competitive -- and while I don't understand most American's aversion to wagons, most Americans don't like them. -- The S80 isn't competitive. -- The C30 isn't competitive (although it should be -- and I think this is more of a marketing gaff on Volvo's part). -- The C70 isn't competitive. -- The XC60 is doing reasonably well. -- The current XC90 is long in the tooth but it was once a decent competitor and its replacement should do well as long as there continues to be an appetite for SUVs in this segment. -- The XC70and V70 are beyond dead -- kill them already. They're based on the old P2 platform that underpinned the prior generation S60/V70 models. Volvo's biggest problem is that most (not all) of its line-up is based on dinosaurs (S40/V50, V70/XC70, XC90). They need to kill of those dead models and either replace them with new versions with features/pricing that might actually appeal to the market or just leave the segment.
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