Karen Mok finds love on Route 66 with the Cadillac SRX – Click above to watch video after the jump

Like just about every other automaker on the planet, Cadillac is looking to stake out a larger claim of the Chinese automotive industry. Right now, the brand is viewed as somewhat downmarket from rivals that many in the U.S. see as being on equal ground.

Perhaps, then, Cadillac will look to try something new. In a new short film for the Chinese-market SRX, Cadillac attempts to bridge East with West via Route 66. The ad shows actress and singer-songwriter Karen Mok taking on Will Rogers Highway with a male friend. The Mother Road calls, romance blooms and the Cadillac SRX is the tool that unites the pair. Click past the jump to view the spot.


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    • 1 Second Ago
  • 25 Comments
      Javanese
      • 3 Years Ago
      Aaahhh... glad to know the "american dream" still sells cars. Either way karen still look as hot as she was 15 years ago.
      Renaurd
      • 3 Years Ago
      Don't have a clue what was being said, but I liked it.
      Jerry
      • 3 Years Ago
      She is a good face to sell Route 66 to Chinese and East Asian tourists. Lol!
        hmmwv
        • 3 Years Ago
        @Jerry
        Absolutely agrees, this ad works well as a tourism promotion.
      _I_I_II_I_I_
      • 3 Years Ago
      "why did you disappear?" "freedom." good stuff!
      tributetodrive
      • 3 Years Ago
      lolwut the Chinese add is like ten times better then ours. Why cant caddi make adds like this here?
        alau898989
        • 3 Years Ago
        @tributetodrive
        this is only one of the better examples of Chinese ads, you don't wanna see the other ones.....seriously....you know how some trashy car dealer ad would have someone speak in front of the camera but their spokesperson would stutter and shiver? there are also tons of those....unfortunately....
        SloopJohnB
        • 3 Years Ago
        @tributetodrive
        I kind of like the cougar redhead commercials for Cadillac.
      John Zocco
      • 3 Years Ago
      Very nice video, only wish it had English subtitles.
      JasonERF
      • 3 Years Ago
      Good looking girl. Good looking car. Sold!
      FireFrost
      • 3 Years Ago
      Awesome. That is all.
      • 3 Years Ago
      [blocked]
        Bruce Lee
        • 3 Years Ago
        Asian people age somewhat differently so if you judge age based on wrinkles then it's easy to mistake an asian person's age. It's easier to go by the uniformity of their skin, looking for sunspots and things of that sort. After I started doing that I got a lot better at estimating people's ages. Obviously you can still be thrown off if someone paranoidally applies sunblock but that applies to people of any ethnicity.
      jbm0866
      • 3 Years Ago
      Uh oh...did the Chinese government approve this to air in China? The whole "freedom" theme won't sit well with the suits in Beijing..lol. I still like the old Caddy commercials with the "when you turn it on does it return the favor" and the obscure rock music from years ago..
      mtunofun
      • 3 Years Ago
      Cadillac or any manufacturer should Americanize this commercial for the states. There are many second generation asians graduating from college ready to buy their first car who dont fear domestic cars like their parents do
        Dest
        • 3 Years Ago
        @mtunofun
        Disagree. They may not fear the domestic cars based on reliability but American cars still aren't seen as desirable. It's Lexus, BMW, Audi, Mercedes as the top tier and maybe Infiniti. Then there's Honda/Toyota and VW. Then a lot further down is Hyundai/Kia. Last is the American cars.
          Blakkar
          • 3 Years Ago
          @Dest
          All the more reason to advertise to them. To express to them just how wonderful and desirable the product is. Saying you shouldn't advertise to any group of people to assuage their cultural concerns, dispel myths, and quash biases only shows how much you don't understand advertising, the need for it and its function. "Build it and they will come" doesn't work without "Get the word out."
      • 3 Years Ago
      Dear Sir, I would like to file a strong compliant against FIAT India. I drive a FIAT Linea and you will shoked to hear that while i was driving my car along with my family, the clutch cylinder just broke away and we all did not knew what to do. The car just started fumbling and we did not had any idea what came falling on me. We could have met with an accident and could have even lost our lives. However, when i escalated the matter to Rajeev Kapoor, CEO FIAT India, he seemed to be least bothered about the same wrt taking accountability of the incident. i stongtly urge to the people of this country not to take any FIAT cars in India as becase of their quaklity faliure, they can pose to be a danger to your lives. Also, i would request a strong action against FIAT India for creating such a displeasure environment for me along with my family. I look forward for your support and cooperation. Regards, AKash Khosla #9711596722
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