• Mar 8, 2011
Chrysler's Super Bowl commercial – Click above to watch the video after the jump

Chrysler's two-minute long Super Bowl commercial won nationwide praise for its uplifting, can-do message about the embattled city of Detroit. And if you think the novella-sized spot for the Chrysler 200 was popular across the U.S., then you can imagine how the ad played within the borders of the city itself.

The Detroit Free Press reports that the Detroit City Council paid homage to the Eminem ad with an official recognition on Tuesday. The council tipped its hat to Team Pentastar for painting the city in a positive light, adding that the spot "helped to paint a positive portrayal of our beloved city on a national level by filming the entire commercial inside the city of Detroit and showcasing all of our great landmarks." Chrysler brand CEO Olivier Francois said that the ad paid homage to a great city and the home of the auto industry.

When we first saw the two-minute commercial we couldn't help but think that Chrysler should have featured the hot-looking 300 instead of the Sebring-derived 200 (even though the former is built in neighboring Canada). But in retrospect, we're thinking that the power of this ad made the car itself an afterthought in the long run. Hit the jump to watch the commercial again.

[Source: Detroit Free Press]



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  • 27 Comments
      • 3 Years Ago
      http://jacen.jac.com.cn/jac/www_doc/boothpic/20100610/127613136070077046520.jpg

      funny enough this rear looks similar .. although this Chinese car (JAC B-class) Came out earlier in 2010
      • 3 Years Ago
      People are forgetting Chrysler is considered a Detroit Car Company,as is Ford and GM..

      They all build cars in Canada as always, even in the 1950's,60's,70's and 80's...

      They even used to have plants in California !!! And were still all considered a Detroit car company from Detroit ..

      It's like today the U.S gets most of its oil from Canada ,but the U.S considers Canadian oil as its own,not foreign oil !!!!
      • 3 Years Ago
      the car is still ugly no matter which way put it.
      • 3 Years Ago
      It's funny how people knock this car..it has best in class interior,handling,performance and fuel economy is also near the top !

      It is a decent looking car,one cannot say this car is ugly,have you not looked at most imports ? Fit,Element,Yaris,Corolla,Soul,Cube and many,many more,even cars in its class look worse than the 200.......
      • 3 Years Ago
      Like I have said before, what was so impressive about Eminem riding the ghetto in his rental car?
        • 3 Years Ago
        Because he is from Detroit, and the city was the theme of the whole commercial, you know, the "Motor City"? Home of the "Big Three"? Any of those ring a bell? Also, it was not about the 200, but rather Chrysler paying homage to the American auto industry and where it all began.
      • 3 Years Ago
      I don't think the point of the commercial was to spotlight the 200, it was promoting the Chrysler brand, and its Detroit-Americaness.

      Simply put, the point of this ad was to show that Chrysler isn't dead, and hopefully wont be. Maybe to inspire a positive outlook on a brand which has recieved so much negativity.
      • 3 Years Ago
      A very well done commercial (also like Chrysler's "Arrive in Style" commercial) and the 200 doesn't seem like a bad car for the money. 81% US/Canada content and built in the U.S. also a good thing.
        • 3 Years Ago
        The commercial gives me chills each time I see it. I almost want to call Chrysler and ask who their ad agency is because all their ads are brilliant. Imported From Detroit FTW.
        • 3 Years Ago
        It is definitely nice to see commercials that have some emotional appeal instead of the "buy our cars and get 0% financing"-type ads that had become more the norm over the past ten years or so.
      • 3 Years Ago
      I am sure the new 300 will have equally stunning advertising...Wieden+Kennedy will deliver again, no doubt.
      • 3 Years Ago
      Well the 200 is built in Detroit. The 300 is not. It would be a bit ironic to have an ad talk about how great Detroit is when the car itself is built outside the country.
        • 3 Years Ago
        I mean seriously, I think they made the right choice with the 200, and not the 300. If they did an imported from Detroit commercial, with the Chrysler 300, which is from Canada, then people will have the same reaction to that one time they did a Dodge Challenger George Washington commercial. People bitched that the Challenger was made in Canada, so think that Chrysler thought this out, and decided that the 200 was the best car for the commercial.
        • 3 Years Ago
        It's a branding piece. The "featured" car is of little significance. Masterful piece of advertising. Gave me the chills and more than likely sold me a car.
        • 3 Years Ago
        And I'll say this again..."Imported from Detroit" may be the most powerful tag line of all time.
      • 3 Years Ago
      I thought this commercial was so-so
      a bad attempt to appeal to emotional feelings of nostalgia to sell cars, so what....
        • 3 Years Ago
        The voters of the YouTube Ad Blitz disagree with you.
      • 3 Years Ago
      Another point while I'm on my soapbox....

      People forget that Detroit had the first paved roads in the country, the first traffic light, and used to have the busiest intersection in the country. Not to mention the highest per capita income, and a slew of other firsts. Detroit was a beacon in this country. There is tons of history here. A lot of beauty, some lost and some still around.

      Just think if some of the Detroit pioneers that brought vehicles to the mainstream would have never existed. Or if Detroit didnt' have the manufacturing base it did for WWII.

      History is a beautiful thing to learn about, cherish, and gain a much better understanding of the world we all live in right now.
      • 3 Years Ago
      To acknowlege that even past greatness can be squandered on failed policies and poor choices can lead to the essance of recovery, giving cities and auto makers a glimmer of hope.
      The challenge essentially is to face the problem with honesty and determination and a plan of action that is realistic.
      I have more hope for the 200 than Detroit, but I'm rooting for both. The 200 is a proof of sorts that hope springs eternal. Few can deny the effort to vastly improve the 200 has been positive. I hope sales follow since the car has earned consideration by the public.
      Detroit, sadly, you need a Chris Christy (NJ Governor) type leader to turn that ship around.
      How about making the 200 the official car of Detroit and let every "offical" car in the fleet be a black 200. Maybe Christy has a recommendation?
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