• Sep 13, 2010
2011 Mazda BT-50 rendering – click above to enlarge

The Australian International Motor Show will be welcoming a new Mazda along with that mysterious Subaru. The next generation of the Mazda BT-50 pickup is scheduled to premiere on October 15 as an "active lifestyle vehicle."

We're not sure how the "modern and refined styling" will radically alter the Aussie's take on the BT-50 or trucks in general, but according to Mazda it is a "new type of vehicle" possessed of a "universally recognizable beauty" that will increase "anticipation of the driving pleasure to come." We suppose we'll find out what all that means – beyond a hyperactive marketing department – come October. In the meantime, there's a press release after the jump to wet our Aussie readers' chops. Chance of U.S. importation to replace the now-departed B-Series? Not likely, mate.

[Source: Mazda]
Show full PR text
Mazda to Hold World Premiere of All-New BT-50 Pickup
New compact pickup truck to zoom in at the Australian International Motor Show

HIROSHIMA, Japan-Mazda Motor Corporation will hold the global unveiling of the all-new Mazda BT-50 compact pickup truck at the 2010 Australian International Motor Show during a press conference on Friday, October 15, 2010. The show will be opened to the public from 5 p.m. on Friday, October 15, and the all-new BT-50 will hold pride of place on the Mazda stand until the show closes on Sunday, October 24.

The all-new Mazda BT-50 is presented as an "active lifestyle vehicle" that overturns the conventional image of a compact pickup truck with modern and refined styling.

The new model was developed from the ground up as a brand new type of vehicle. As well as strength and dependability, the all-new BT-50 presents universally recognizable beauty and provides the perfect solution for a wide range of customers who lead active lifestyles, including families, workers, and pleasure-seekers. The exterior design features crisp lines that owners will look on with pride; an imposing presence that indicates reliability; sculptured beauty like an athlete's finely muscled body; and sporty and dynamic forms. By balancing all these elements, the athletic and individual design gives the all-new BT-50 an overwhelming presence that turns heads and makes it instantly recognizable.

The styling of the all-new Mazda BT-50 increases anticipation of the driving pleasure to come and represents a new direction in the compact pickup truck market.

Another significant display at this year's Australian International Motor Show is Mazda's range of next- generation SKY Concept*1 powertrains, which will be making their Australian debut. Mazda's 2007 'Sustainable Zoom-Zoom' commitment is to reduce overall average fuel economy levels by 30 percent by 2015 when compared with 2008 levels, and the Mazda SKY-G*1 gasoline and SKY-D*1 diesel engine concepts will play a significant part in achieving this ambitious target.


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      So I guess that swirvy wave design element is going to be incorporated into all vehicle lines. That will look old fast
      • 4 Years Ago
      Well, it's often the case where compact trucks can't compete with their larger stablemates for all-out capacity, so might as well capitalize on what they CAN do - smaller, more efficient, more fun and (from Mazda's concept drawings) more stylish. As long as they don't make a Subaru Baja out of it...
      • 4 Years Ago
      It's very similar in profile to the Mitsubishi L200.
      • 4 Years Ago
      I really don't see the point in these comic book concept drawings.
        • 4 Years Ago
        that's easily the most important part of the design process
        • 4 Years Ago
        I see the point in them being used internally, but not for press release, when they look like hotwheels; absudly different from anything that gets produced. I just ignore these things. Even just drawing reasonable wheels & tires would make these drawings much more useful.
      • 4 Years Ago
      Looks smaller than the Commodore or Falcon Utes.
      • 4 Years Ago
      Truck buyers usually want masculinity in their rides...
        • 4 Years Ago
        That is what full size trucks are for.

        Not everyone wants to drive a vehicle with the aerodynamics of a cinder-block.
        • 4 Years Ago
        This looks pretty masculine to me anyways.

        - Lifted Truck Owner
      • 4 Years Ago
      Reminds me of a CX-7 with a truck bed grafted on its butt.
      • 4 Years Ago
      Need bigger rims!
        • 4 Years Ago
        Needs to throw some 24's on that bitch
      • 4 Years Ago
      Mazda's Aussie pickup strategy: "Make it look more like a Ute."
      • 4 Years Ago
      Based on the design pictures, it's gonna be really cool but not that practical.
        • 4 Years Ago
        @Boxer: it's essentially a Ford Ranger, I don't know if the chassis are the same though. My only complaint about the current BT-50 is that the manual transmission is a bit on the hard side to shift. Although I appreciate the notchiness, but it feels like it doesn't want to be shifted.
      • 4 Years Ago
      I can see the marketing schtick now: "a pickup raised by a family of sports cars." (whisper) zoom-zoom.... (cue silly music)
      • 4 Years Ago
      The eventual reality of this doesn't seem like it will be much further out there than the Mitsu L200/Triton, which sells very well in all market5s where it is on offer. If it keeps the respectable underpinnings it shares with the global Ranger now, and combines them with car comfort and sporty looks, it should be a hit with the personal use segment- could be here in NA as well (but it wont)
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