• Aug 2, 2010
How much hipster can you pack into a Honda Jazz/Fit? Click above to watch the videos

It's no secret that the Honda Fit is one of our favorite small cars. It blends nimble handling, good fuel efficiency and an amazing interior package. Few cars with such a small footprint can accommodate four adult passengers and their stuff in such comfort. Now the folks at Honda Australia have launched a new promotional campaign and contest they've dubbed Jazz-packing (remember, the Fit is marketed as the Jazz in numerous other global markets).

Just as college students back in the 1960s and 1970s used to stuff phone booths (you do remember what those are, right?) and Volkswagen Beetles, a particularly nerdy looking "scientist" named Rodney oversees the packing of a Honda Jazz with everything from hipsters to ninjas, rappers, and even strongmen and women – you can see all of the clever videos after the jump.

If you've got an idea of what to pack in a Jazz and you live in Australia, just upload a photo to the site where visitors can vote and the entries that get the most votes will get produced into a video like the ones you see after the jump. Whoever suggests the most popular entry will win the car used in the making of the ad.

[Source: Honda Australia]










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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      Ugh... the rap one was bad. Dude didn't rap at all. Just cause he is black doesn't mean he knows how to rap.

      They should have shove Jazz people in the Jazz car >_>;; Kenny G, and what not.
        • 4 Years Ago
        How 'bout members of the NBA Utah team?
      • 4 Years Ago
      LATFH ha ha
      • 4 Years Ago
      Why do you need 10 cupholders in a 5 seater?
      • 4 Years Ago
      How to increase your Jazz packing votes and verify them
      quickly with only two email addresses.First ,sign-up two real
      email addresses at mail.com which is the easiest free emails to get.
      Then enter your first real email address and vote, then as fast
      as you can copy and paste mail.com with a number (eg. 1)in
      front of mail.com and press vote. Then use a different number(eg. 2)and
      so on till you get tired of putting in fake email addresses; then put in your
      second real email address to finnish.Now go-to your first
      real email inbox and copy shortcut on verify your vote button
      and paste to Notepad repeat for second email.
      Now you have two website addresses to start your verifying say
      as an example-
      http://www.dtdmail.com.au/link/3114405z0c07852b/86100/9/ first
      http://www.dtdmail.com.au/link/3114405z0c07852b/86199/9/ last.
      The last 5 numbers before /9/ are the votes counted. So enter
      http://www.dtdmail.com.au/link/3114405z0c07852b/86101/9/
      / etc.
      till you reach eg.86199.
      • 4 Years Ago
      Maybe has the whole advertising thing figured out.. .let others produce your videos so the lawyers can't get ahold of them! Otherwise perfectly good ads get shot down:
      http://www.cargurus.com/blog/2010/08/02/shoot-the-gap-new-advertisement-for-2011-volkswagen-jetta-pulled
      • 4 Years Ago
      Clever!
      • 4 Years Ago
      The hipster one looks like they're on the way to an Apple store.
      • 4 Years Ago
      How many Americans can you pack into a Honda Fit? 3.75 - maybe 4.
        • 4 Years Ago
        What if those Americans name Rosie O'Donnell?
        • 4 Years Ago
        Sold out Paul - Sorry. Better luck next year.
        zeeboop405
        • 4 Years Ago
        One Shaq inside and Tony Robbins on the roof
      • 4 Years Ago
      The American in me wishes they'd extend this "theme" to the engine bay, too.

      Best Motoring shooed a K20 into a Fit, and raced it at Tsukuba. I'd like that.
      • 4 Years Ago
      The Ninja's one was EPIC!

      That was clever for them doing the Pirate tied up, coinciding with the large internet debate on which is better, Ninjas or Pirates... :D
      • 4 Years Ago
      I thought hipsters rode around on standard issue vespas..
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