• Jul 1, 2010
The repeatedly on-again-off-again smaller Porsche SUV is apparently back on again, at least if Ferdinand Piech has his way. And anyone that knows anything of the recent history of the Volkswagen Group and Porsche knows that what Piech wants, Piech almost invariably gets.

According to Germany's Handelsblatt, Piech is intent on adding a fifth model line to Porsche with an SUV below the Cayenne. In order for the program to be financially viable, the vehicle rumored to be dubbed the "Roxster" would need to share a platform with other vehicles in the VW Group. In this case it would probably be the Audi's B8 platform that underpins the Audi Q5, A4, and A5.

The risk that Porsche runs is the same one that General Motors faced for decades with product overlap. Can a Roxster be adequately differentiated from the Q5 to justify a higher price? Can Porsche avoid competing directly with its new corporate cousins at Audi? Porsche obviously wants to compete with the likes of the BMW X3 and Mercedes-Ben GLK, but the Q5 already fills that niche, so is another model necessary?

[Source: Handelsblatt]


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  • 18 Comments
      • 4 Years Ago
      Porsche Paprika
        • 4 Years Ago
        The reason not to build this car is none of the several posed above. It's because it will dilute one of the plant's great brands.
      bonzi
      • 4 Years Ago
      If the Roxster is priced like competition I believe it would be a winner. Having had 6 Porsche's so far i would definitely opt for a smaller SUV. The cayanne is definitely a great automobile,but everyone is looking for energy efficient vehicles.As long as this auto is designed to get better than 20 mpg you will be very successful.
      • 4 Years Ago
      Ferdinand Piech rules. if they build it , it will be the only SUV/SAV/whatever i will ever own.
      • 4 Years Ago
      If Porsche made it a 2 door, they would not only compete in the X3 world, but also take sales from all of the mangled messes, such as the X6 and Cross Tour, etc...

      Make a hardcore 2 door sport ute and all will be forgiven... And while you're at it, finish up my 928 S4. Chop, Chop!

      Trel
        • 4 Years Ago
        If it has a front and a back seat and they made it a two-door, then their SUV/CUV will be a misnomer as it will be less utile. It would be a fancy Pinto or Vega station wagon... and no one wants to revisit those hot messes.
      • 4 Years Ago
      Come on Porsche... It's bad enough that you already have a SUV, you don't need another.

      If this gets built, no doubt, it will be a good car and probably sell extremely well but I wish Porsche would just stick to awesome sports cars.
      • 4 Years Ago
      i said it before, ill say it again: monopolies are not good for anyone

      bust up the VW group, bust up the Toyota group, bust up the GM group

      make them compete even more!!!
      • 4 Years Ago
      Isn't the Cayenne already small enough?
        • 4 Years Ago
        That makes as much sense as saying the Q7 is small enough, don't bother with the Q5 and Q3.

        The Cayenne has been cited as the single reason Porsche can still build the sports cars they do. Another SUV means more company wide R&D and more brilliant sports cars.

        A Porsche CUV/SUV can survive just like the Cayenne, Q7 and Touareg can all on one platform. The lower price point makes an even stronger case.
      • 4 Years Ago
      "Porsche obviously wants to compete with the likes of the BMW X3 and Mercedes-Ben GLK, but the Q5 already fills that niche, so is another model necessary?"

      Yup. organic growth. if they can make those Q5 sales in Porsche dealerships they'll increase their numbers. Plus... if audi's got it, porsche wants it :P
        • 4 Years Ago
        i guess the Q5 will compete with the GLK and the Roxster will compete with the X3 in the sport SAV category.
      • 4 Years Ago
      Bound for greatness like all Porsche cars.
      • 4 Years Ago
      Volkswagen is getting closer to pulling a GM.
      • 4 Years Ago
      jeez, how long does it take to put a lift kit and Porsche Badges on an R32 Golf anyway...
      • 4 Years Ago
      Since when did a five passenger vehicle become large?
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