• Apr 15, 2010
Buick Excelle sedan caught in China – Click above for high-res image gallery

The next step in Buick's plan for Chinese world domination is a new small sedan based on the Opel Astra called the Buick Excelle. Following what's likely to be its debut for the Chinese market later this month at the Beijing Motor Show, Buick plans to bring the compact sedan to the United States in 2011.

So, with introductions out of the way, let's take a closer look at what will be the smallest car in Buick's completely revised stable. Naturally, the expected toothy, chromed waterfall grille is present and accounted for, flanked on either side by rounded-off, rhomboid headlights. Note, too, the twin vestigial chrome portholes on each side of the mostly flat hood.

Judging from these images, the rest of the car looks much less interesting. The wheels appear small and the profile seems derivative, though not unattractive. Out back are large taillamps with extremely overstated chrome eyelash-like trim pieces. But that's just our opinion. See for yourself in our image gallery below, courtesy of autohome.com.cn.



[Source: Autohome.com.cn via Carscoop]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 40 Comments
      • 4 Years Ago
      A 8/9 LaCross, A piece of junk, looks extreamly cheap.
      • 4 Years Ago
      I noticed that the Buick bade is red white and blue --like it used to be here. It's nice than the monochrome one today
      • 4 Years Ago
      1. The name excelle is for China only. Remember the Hyundai Excel in the U.S? Buick does too and there is no way that name will be here.
      2. Name selected is Verano, but I read somewhere the reaction is so negative to it (Kia Verona, anyone?), that Buick might scrap it, maybe for Velite.
      3. LOve the portholes. It is a Buick hallmark.
      4. Taillights are heritage. Look at the 80s Skyhawks.
      5. U.S. version will be more upscale., Ask people who have seen it.
        • 4 Years Ago
        Suzuki Verona not Kia Verona....
        • 4 Years Ago
        That is a base Excelle. I think it's a misnomer that the US version will be "more upscale". I think you meant to say is "Maybe as upscale as the Chinese version".

        But the weird thing is that I highly doubt it. The Chinese version can be equipped with parking sonar sensors, ipod link, navigation, leather, smartkey, mirror turn indicators, dual climate control, HID headlamps, rear air vents.

        The Chinese drivers who can afford cars are actually pretty picky when it comes to features and creature comforts
        • 4 Years Ago
        >5. U.S. version will be more upscale., Ask people who have seen it.

        I highly doubt that will be the case. In China, the current Excelle is twice the car of the North American Optra5 version.

        The Optra5 here was a "cheapy car" with crappy plastics and next to know desirable options where in China it had nice materials, leather seating, sunroofs and auto climate control.... and it was obviously well insulated as it was a quite drive.

        In this car's case, and i'm sure many more... China is getting a better car with more amenities and options. Keep in mind though, just like Europe they pay substantially more than we do for cars which directly reflects what you get for your buck.
      • 4 Years Ago
      Keep that in China where it belongs.
      • 4 Years Ago
      Wait, I count six portholes, not 4...
        • 4 Years Ago
        It's okay. I see the same 6 stuck on PT Cruisers all over the place. *eye roll*
        • 4 Years Ago
        i also noticed that..
      • 4 Years Ago
      The "vestigial" portholes and taillight chrome trim is way too cheesy. I guess if its supposed to be like a 23k alternative to a mazda 3 or kizashi i dont really see the appeal. That is, if it is even ever brought over to USA.
        • 4 Years Ago
        Buick doesn't have a Accord/Camry fighter at the moment, and probably won't ever again. As you've said, its price is wrong for that mission. Not to mention that Buick is pitching the car (as well as the whole brand) at the upscale market, occupied by the likes of Acura and the upper/lower end of Toyota/Lexus respectively. Sure, you can have a Lacrosse for less than thirty grand. But I strongly believe that the availability sub-thirty grand models is so that Buick doesn't completely alienate its old (no pun intended) clientele; people who could care less about the superior feature count a Accord, Camry, or even a Malibu sports for Lacrosse CX money.

        That said, I didn't think Buick would be after the usual suspects with this car if it or something similar is bought to the Americas...especially since that's the Cruze's job. What I did figure is that as Volkswagen does for the Jetta/Golf, that Buick would push this car as something that offers upmarket traits in a young buyer size and price for the sake of fostering new brand loyalty.
        • 4 Years Ago
        I'm thinking more along the lines of Golf/Jetta. We enthusiasts tend to associate GTI/GLI with those names, but outside of those trims, VW's compacts have become the Buicks of the segment in that their primary strengths are build quality and ride comfort.
      • 4 Years Ago
      Ummmmm....amazing how similar this is to the LaCrosse & Regal. I understand making a brand identity, but this is taking it too far. Change the lower fascia or something. They're all identical up front, just slighty different headlight designs
        • 4 Years Ago
        Because BMW doesn't basically sell sausages of different lengths?
      • 4 Years Ago
      I remember the Chinese-market Regal looking a little off, but our version is looking very good. We could see changes in rolling stock, ride height, and trim on this too...and hopefully the name. Reminds me of the Hyundai Excel.
        • 4 Years Ago
        "changes in rolling stock, ride height, and trim"

        I think that is a given. China has rougher roads requiring ore rubber on the wheel and more suspension travel. I'd expect the US Buick to be more like the Insignia - Opel guts wearing a Buick body.
      • 4 Years Ago
      I think all Buick's should have all wheel drive to put them apart from chevy. Why not just setup Chevy as FWD with optional AWD and RWD sports cars. Buick as AWD and Cadillac as RWD with optional AWD. Pricing would go from Chevy to Buick to Cadillac, anyway that's what I think..
      • 4 Years Ago
      Interesting how in the trunk lid in they have the word Buick in the left side with in Western alphabet and in the right side something else in Chinese characters, possibly Excelle.
        • 4 Years Ago
        No, it says "Shanghai GM", which denotes the SAIC-GM partnernship
        • 4 Years Ago
        Um, it says Excelle, not Buick, on the trunk. Shanghai GM in Chinese on the right.
      • 4 Years Ago
      Tail lights look great to me. You need details like that to stand out in this segment. The rest is a kind of bland, though.

      Interior looks pretty good as well.

      Maybe I missed something, but I thought the US Buick on this platform was going to look more like the gorgeous Opel Astra?
        • 4 Years Ago
        I live in Spain and I can tell you. That´s the all new Opel Astra sedan (maybe the one you saw was the Opel Astra hatchback). The station wagon is to arrive in Europe ending this year but, I don´t know if it´s headed for the US. I also can tellyou, it looks much better as a Buick.
      • 4 Years Ago
      The "Excelle" name needs to be changed, the taillights need to go, and it needs larger standard wheels. Other than that, not a bad car.
    • Load More Comments