• Mar 31, 2010
2009 Pontiac G8 GXP – Click above for a high-res image gallery

When General Motors first announced it was sending Pontiac packing, our first thought was a pang for the loss of the most excellent G8 GXP, followed quickly by concern for Holden, the automaker's Australian subsidiary. After all, the General's Australian arm had done well by providing America with left-hand-drive versions of the Commodore to sail under the Poncho flag. Turns out Holden is now feeling the loss of that deal in a big way. According to a report in The Age, the company just announced a loss of $192 million USD. Thanks to the American thirst for Australian V8s, Holden pulled in $5.3 billion in revenue in 2008, but just $3.6 billion last year.

The pinch doesn't just fall on GM shoulders, though. Like the rest of the automaking world, Holden saw sales plummet due to a global recession last year. The loss of the Pontiac contract only added fuel to the fire.



[Source: The Age]


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  • 24 Comments
      • 4 Years Ago
      They didn't rebadge the G8 because it didn't make money. Yeah, people bought them, but importing a car like that all the way from Australia AND having to get a lot of the parts for service from Australia is a huge pain and not cheap.
      • 4 Years Ago
      It's amazing how pictures don't do cars any justice at all. This picture looks like a regular little sedan with some extra holes on it that look like nostrils. But when you see this thing in the streets, you're like OMG!!!! I'm trying to keep track of how many times I've almost crashed trying to keep my eyes on this sexy motherf'er. I am extremely selfish and looking out for my heart when I say that I'm glad Pontiac went under, cause I can't take the jealousy factor everytime I see someone rolling down with it. Lately its been once every week, it has been once every 2 months for the past 2 years.
      • 4 Years Ago
      I'm just gonna go wayyy off topic for a sec...


      Damn that G8 is still sexy *drool*
        • 4 Years Ago
        +1
        • 4 Years Ago
        - 1
        • 4 Years Ago
        very true...the only domestic brand I actually thought about buying after driving one in LA...that V8 is amazing...
      • 4 Years Ago
      And the Commodores here with the Pontiac parts have become a bit of an ironic run-away sales hit... (go figure!). The Ute and the Wagon with the Pontiac nose look fantastic I have to say.

      And I don't think the VE Commodore is looking dated at all. The design isn't quite timeless granted but compared to the Falcon (a ford that looks like a kia - of course!) and the Aurion. It still is the best looking big car on Australian roads.

      What happened with the Chevy Police Vehicle - any more news on that? It could be a chance for the Stateman/Caprice to go to the US as a Civilian Chevy.
      • 4 Years Ago
      It didn't sell because it was attached to Pontiac. The brand was rumoured to be the next on the chopping block well before the G8 came to market, and the marketing was paper-thin. The vehicle is solid and there's no reason it can't sell in Dodge Charger/Taurus numbers, GM just starved it from birth.
      • 4 Years Ago
      GM seems to be going in the right direction, but this will go down as one of the dumbest things they have ever done. Make it a Buick, Chevy, Caddy, I don't care, but bring it back. This was one of the few cars that I was actually considering buying, but now won't even have the chance.
        • 4 Years Ago
        I think a decent amount of people would agree with you. I think this car may go down as the single greatest loss from the fall of GM.
        That said, you have to wonder whether Cadillac would really be happy to have the car remain in the GM product line. After all, wasn't it being called the "American M5" by many? And isn't that exactly what Cadillac has been marketing the CTS-V as?
        I wonder how many people would buy the G8 instead of the CTS-V. Personally, I think I would. Not saying it's AS GOOD as the 'V' but, in my book, it's close enough for me.
        • 4 Years Ago
        Poor Yanks. In New Zealand it's the second biggest selling car behind the Corrolla.
      • 4 Years Ago
      most of the loss was spent gearing up for the G8, Holden has to pick up most of the bill for the zeta platform now & write it off against a car which can only sell 100,000 cars in it's home market. training more workers, building a higher capacity assembly line, investing in the tooling all the new design.... then throwing away the unused LHD hardware, write off the cost of the bigger assembly line & sacking the excess staff. there would have been contracts for purchases of all sorts of things to for the G8, and suppliers expect compensation.
        • 4 Years Ago
        They still build LHD models for the middle east (Lumina SS), and the Buick front clip is used on the long wheel base version for the Park Avenue in China.

        Also, all those Pontiac specific parts are still being produced and placed on Holden Commodores for Australian consumption (as commented previously.)
      • 4 Years Ago
      Nobody misses Pontiac. GM ruined that brand long before anyone ever heard of the G8. And they then built off that failure by giving their best car in decades the trailer park nostrils treatment and hiding it in the dead rental showroom.

      If Honda were made a division of GM tomorrow, product portfolio and all, I give them about 10 years to turn it into Suzuki.
      • 4 Years Ago
      You can have as many Commodores as you like, can we please get some Camaro's down under please? :p
      • 4 Years Ago
      I don't think the shipments of the Commodore to the US could lose them 192 million, but their probably more to the story.
      • 4 Years Ago
      I love mine. It has a very short list of flaws and it's a lot of fun to drive. The platform could have been tweaked if mpg was the problem. Shame.
      • 4 Years Ago
      I do not understand all the love from autoblog for G8 that car was poorly designed and quality was nothing to write home about, Americans refused to buy it and was a flop. Best thing GM can do after that debacle, is not bring any more re badged products from Australia
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