• Mar 26th 2010 at 6:39PM
  • 19
2010 Chevrolet Equinox – Click above for high-res image gallery

Continued strong demand for General Motors' new Chevrolet Equinox and GMC Terrain has triggered the automaker to add extra production capacity for the crossovers at the its Oshawa, Ontario assembly plant. As you may recall, last year, GM added an extra shift of production at the Ingersoll plant that has always built the Equinox, but apparently that still isn't enough bandwidth. Thus, the body shop at Ingersoll will be expanded over the next several months to provide the extra stamping capacity needed to supply Oshawa. The bodyshells will then be shipped 120 miles east to Oshawa where a third shift will build the Equinox alongside the Impala.

With the new production capacity, all laid off employees at Ingersoll will be back at work and 70 workers will be hired. The Oshawa ramp-up will lead to the recall of 600 employees there, many of whom lost their jobs when full-size pickup truck production ended there last year. Production of the Equinox in Oshawa will start this fall.

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Mar 26, 2010 07:00 ET
Growing Customer Demand Drives Additional Production of Chevrolet Equinox and GMC Terrain

- Equinox/Terrain combined sales up 100% in Canada and 128% in US over last quarter

- Oshawa Plant to add third shift to begin producing Chevrolet Equinox

- CAMI Plant further expanding Body Shop capacity and increasing GMC Terrain volume

- Plan results in return of almost 700 Canadian jobs

OSHAWA, ONTARIO--(Marketwire - March 26, 2010) - In order to meet growing customer demand for hot-selling Chevrolet Equinox and GMC Terrain models, General Motors is implementing a unique plan to add a third shift at its award-winning Oshawa Assembly Plant to support new Equinox production there.

The Equinox and Terrain are currently produced at GM's CAMI Automotive plant in Ingersoll, Ontario. Under the plan, CAMI's Body Shop capacity will be expanded to produce extra Chevrolet Equinox units beyond the plant's existing capacity to paint and assemble them. These Equinox body assemblies will then be shipped to the Oshawa plant for paint and final assembly alongside the current Chevrolet Impala production. The plan also enables CAMI to increase GMC Terrain volumes.

"This plan for CAMI and Oshawa allows us to meet customer demand for hot products while avoiding a potential production over-capacity situation by creatively using our assets and facilities," said Mark Reuss, president of GM North America. "This innovative approach enables us to ramp up in a timely and cost-effective way and highlights the importance of these plants and communities in our North American plans."

The third shift to support Equinox production in Oshawa will be added on the Consolidated Line in October and is expected to return approximately 600 employees to the plant. At CAMI, all laid off employees will soon be recalled and the additional body shop volume required to support the Equinox build in Oshawa is expected to result in the need for approximately 70 new jobs, at CAMI by August of this year.

"This is the latest in a series of very positive growth initiatives and new product mandates for our Canadian facilities," said Kevin Williams, president of GM Canada. "By the end of this year, we expect to recall all laid-off production employees in Oshawa to support the new Equinox, Regal and Camaro convertible production planned there and, at CAMI, we will even be hiring some new workers – truly great news for the employees, dealers, suppliers and communities affected."

General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles and powertrains, and markets the full range of Chevrolet, Buick, GMC and Cadillac vehicles and related services through the largest automotive dealer network in the country.

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    • 1 Second Ago
      • 5 Years Ago
      Love my Equinox! Cant wait for GM to offer stock on the market so I can get me some!
      • 5 Years Ago
      How many miles per pound of coal does an electric car get?
      • 5 Years Ago
      GM needed to shed dealers. They went bankrupt. Everyone got screwed. Everyone.

      So GM let go of about 1300 dealers, but gave them MONTHS of notice.

      Then Congress opened the arbitration process and GM reinstated 661 of them.

      Now, GM is much healthier and beginning to pay down the loans and hire people back. They can barely make vehicles fast enough to stock the dealers that still remain!

      I'm not saying it didn't suck for the dealers that got the axe, but come on. GM couldn't sustain having 4x the number of dealers Toyota had, but with nearly the same sales volumes. It was ridiculous.

      Chrysler, on the other hand, royally screwed their dealers. With their pants still on.
        • 5 Years Ago
        A lot of the dealers who are being reinstated are Caddy dealers. In the Chicago area, the Caddy dealers who are being reinstated sell other GM brands on the same lot.

        Frankly, it didn't make sense. The Caddy dealer near where my parents live was closing, while it was keeping the Buick and GMC franchises. So, in my parents neck of the woods, the nearest Caddy dealer would have been 12 miles away, rather than 4 miles away, in an area that is rather affluent and has a lot of Cadillacs sitting in driveways.

        Within a 6 or 7 mile radius of my parents are 2 Lincoln dealers, 1 Benz dealer, 1 BMW dealer, 1 Lexus dealer, 1 Infiniti dealer, 1 Land Rover dealer, and 1 Audi dealer.

        It was a no brainer for GM to reinstate the Caddy dealer.
      • 5 Years Ago
      Might as well make hay while this segment has no competition. Just don't get caught with lots full of these things like Ford did with the Explorer a few years ago.
        • 5 Years Ago
        This segment doesn't have competition? Really?

        Someone better tell that to Honda, Toyota, Dodge, Ford, Hyundai and Nissan.

        Still though, even with all that competition in this segment, it's impressive that GM is doing so well with the Equinox.
      • 5 Years Ago
      One of the reasons that I just bought a Malibu (besides the $3000 incentive) rather than an Equinox or Terrain is that I couldn't find much in the way of inventory.

      The Buick-GMC dealer near me only had 2 on his lot this week, and they were equipped with I-4 engines.

      The Chevy dealer where I bought my Malibu had 5 or 6 Equinoxes in stock, but I couldn't find a model with the V-6 and a leather interior.

      The Buick-GMC dealer had a nice selection of LaCrosses and Acadias, but was lacking in Enclaves.

      The Chevy dealer had plenty of Malibus and even more Impalas. What surprised me is the number of Cameros that he had, 8 or 9. That tells me that even though the Camero is selling well, production is keeping pace with demand, while the Equinox is selling faster than GM can build them.
      • 5 Years Ago
      • 5 Years Ago
      More good news for GM!
        • 5 Years Ago

        Yeah... and that's why we have the NAFTA agreement between United States, Canada, and Mexico so that the whole North American continent can trade freely without tariffs and duty. You may be surprised, but NAFTA is what makes these 3-countries grow, rather than impede.

        Canada is not some foreign country, as we export more oil into United States than any other country...


        ... accounting for close to one fifth (20%) of all imports.

        Consider Canada the 51st state... not some foreign country.
        • 5 Years Ago
        While I'm more of a Ford (for Domestic) and Hyundai (for Foreign) guy, I am absolutely astonished of how well this vehicle is designed (very balanced but not to the point of boring), engineered, and built in North America (I mean, US specifically would be better, but it's not from some butt**ck plant nowhere in China or Slovakia which is what GM's being more so doing)

        I am truly in love with this vehicle. Kudos for GM =)
      • 5 Years Ago
      GM is screwing many of their long-term dealers and forcing them out of business. Most of these dealers have been in business for decades. If they would do this to long-term business associates, how will they treat you? GM has demonstrated they have no use for integrity or loyalty. Think about it!!!!!!!!!!
        • 5 Years Ago
        Your comment is not relevant to the story...at all.
        • 5 Years Ago
        The turtle had caught up with the hare!! Now the hare has woke up and got the jump onthe turtles.
        • 5 Years Ago

        I hate the service I get at the big GM stores. When I bought or serviced my car at the Mom and Pop operation, Elora Chev Olds, I got great service. The only dealers in Waterloo Wellington, which is a huge area are in Listowel and Guelph. County and townships are not buying GM anymore as to get them serviced is a hassle. Do you want to pay a city/township worker to drive 2 hrs, wait three hours and then drive back.
        Do you get my story now? GM sucks and I will not buy from them no matter how good the product may be.
        • 5 Years Ago
        Yup, I agree. We lost three long time dealerships in the Waterloo Wellington area. Mom and Pop dealers. You know, the ones who sold cars to your grandfather, father, and you. The only dealerships left, are the big stores that don't give a hoot about you or your ride once the final paperwork is signed. You will hear phrases like "they all do that" or "it's your rustproofing that caused your GM bug deflector to come loose". I have bought my final car from GM and thank god I can go to my local Suzuki dealership to get it serviced. There, I make an appointment, the truck is bought in and worked on immediately at the appointed time, they only complete the work assigned to them and will bring you in to show you anything out of the ordinary. My wife even likes taking the truck in for service at the Suzuki dealer as she is in and out as soon as possible. The GM dealer use to take the truck in, put it on a lift and not touch it for three hours.
        • 5 Years Ago
        so tony, you hated the GM dealers but are pissed that they are closing? get your story straight bro
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