Ever look for something high and low only to find it hiding in plain sight? That's how we'd sum up the latest announcement from General Motors. The company has announced that the new Buick Regal – based on 2009's European Car of the Year, the Opel Insignia – will enter production at the beginning of 2011 at its assembly plant in Oshawa, Ontario. There it will join the existing assembly line for the Chevrolet Equinox and GMC Terrain crossovers and the Chevy Camaro.
The kicker? General Motors subtly slipped in the announcement that the Camaro Convertible will begin production there as well around the same time. The drop-top pony car was first mooted with the concept unveiled at the 2007 Detroit Auto Show, and GM has been hemming and hawing about its production prospects ever since. Well, apparently they've made up their minds, and told all of us about it in the most understated way they could think of. Follow the jump to read the official press release.
Related GalleryChevy Camaro Convertible Concept
[Source: General Motors]
2011 Buick Regal to be built at the Oshawa Car Assembly Plant
o Second new car built on Oshawa's state-of-the-art flexible manufacturing line
o Production to begin in first quarter 2011
Oshawa, ON - North American production of the all-new 2011 Buick Regal was today confirmed for the Oshawa Car Assembly plant beginning in Q1 2011. The new 2011 Regal is a midsize sport sedan based on the award-winning Opel Insignia – the 2009 "European Car of the Year" – and it brings all of Insignia's award-winning design, technology and European-inspired performance capabilities to the North American market.
"The new Regal gives Buick a modern performance sedan and its production here in Oshawa is terrific news for our employees, the CAW, dealers and suppliers," says Arturo Elias, president, General Motors of Canada. "Combining Buick's top position in the industry in terms of brand quality with the Oshawa Car Plant's long-standing reputation for top quality assembly means customers' highest expectations will be met with this midsize sport sedan."
Production of the new Buick Regal is the latest in a string of positive news for GM manufacturing in Canada including:
* Oshawa Car Plant running maximum overtime since June 2009 that will continue into the new year to keep up with demand for the Chevrolet Camaro
* Production of the Camaro Convertible in Oshawa beginning in Q1 2011
* The recent addition of a 3 rd shift plus scheduled overtime at CAMI Automotive to keep up with strong demand for the all-new Chevrolet Equinox and GMC Terrain
* The investment of $C90 million in CAMI Automotive which will add an additional 40,000 units of capacity to current production and result in full employment at CAMI
* The introduction of flexible transmission production at GM Canada's St. Catharines facility beginning with assembly of the fuel-efficient 6-speed front-wheel-drive transmission
The new Buick Regal joins the Chevrolet Camaro and Equinox and the GMC Terrain as the third new vehicle in the production commitment that was part of the agreement with the Canadian and Ontario Governments.
General Motors of Canada (GMCL) is headquartered in Oshawa, Ontario and employs 9,000 people nationwide. GM of Canada manufactures vehicles, vehicle powertrains, and markets the full range of General Motors vehicles and related services through dealerships and retailers across Canada.