• Aug 21, 2009
1989 Chevrolet Celebrity Dealer Training Video - click above to watch the video

Yesterday we got to look (and LAUGH) at the Robocop-inspired goofiness of some late-Eighties Ford dealer training videos. Ha ha ha! But, you just know that given the chance, General Motors will up the both the corn and cheese factors by several hundred percent. Case in point, the 1989 dealer training film for the Chevrolet Celebrity. Here's the premise: A very successful CEO (the one in the killer pants) takes his young, just out of MBA school new hire golfing in his Chevy Celebrity. Which gives you some key insight into how mentally deranged General Motors could be two decades ago. Like, why not put a successful CEO-type in a Cadillac or an Oldsmobile -- even a Buick?

Anywho, the junior exec asks the CEO, "Don't you think it's, well, too conservative?" To which Mr. Silly Pants scolds, "Too conservative? My boy, in the financial business it's hard to get too conservative." But he then calls the Celebrity "as modern as they come" before bragging about its performance.

Once on the links, they meet up with a total stranger that happens to be a hardcore Ford Taurus hating Chevrolet Celebrity fan. Then big boss man and the perfect Chevy stranger take turns dissing on the young guy's 1976 Plymouth Fury. And then there's the twist at the end, featuring a Eurosport Celebrity. Its Eurosportiest feature? A heavy duty battery. And we haven't even mentioned the amazing, six-and-a-half minute guitar solo laden 1987 Camaro training video. You are going to want to watch both, after the jump. A hearty tip of the tam o'shanter to Daniel and Michael.







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    • 1 Second Ago
  • 83 Comments
      • 5 Years Ago
      Oh, God, I just saw the Camaro film! Listen, GM you know damn well where most Camaro buyers are headed: either to Wal-Mart to buy beer, chewing tobacco, and Slim Jims, or to do donuts in the parking lot while honking a horn that plays "Dixie", or back to the trailer park to make crystal meth, watch NASCAR, drink the aforementioned beer, and later that night conceive inbred hemophiliac retard dwarf babies with six webbed toes on each foot in the back of the El Camino in their back yard with their cousin. And no Camaro buyer plays Soccer. Their hobbies include shooting squirrels with an AK-47 or getting probed by aliens.
        • 5 Years Ago
        @John
        Yeah but it's funnier Rev Junkie's way ;)
        • 5 Years Ago
        Reverend Junkie is a very sophisticated guy, you know.

        Look how he puts those rednecks in their place! Guffaw.

        I bet he lives in some sophisticated big city.
      • 5 Years Ago
      I don't know about you guys, but I'm thinking there's a Celebrity in my future!
      • 5 Years Ago
      Had an 89 Celebrity wagon. Great car, ran it for years with almost no repair cost. It was at almost 300K and 15 years old when I let it go. I still regret not keeping it.
      • 5 Years Ago
      Wow, I'm surprised that video didn't win an emmy...
      • 5 Years Ago
      hahaha look at the golf attire
      • 5 Years Ago
      Yeah, I live in the bustling metropolis of Campobello, SC! And tomorrow, I'm moving to the hustle and bustle town of Due West, SC for my first semester at Erskine College. See if you have ever heard of any of those places. The biggest city I'm at all close to is Spartanburg, SC, not as big as Greenville, but still a pain in the ass to get around.
      • 5 Years Ago
      I feel I need to take a shower after watching these.
      • 5 Years Ago
      Time to look at eBay for that vintage Celebrity!
      • 5 Years Ago
      Man, the old man in the first video wasn't going to let anyone talk. Crazy how low the horsepower on the V8's were back in the time, when you could get a BMW 735i with almost the same horsepower.
        • 5 Years Ago
        yeah, but the best GM car back in that time was still the Grand National. Oh yeah, 89 is when they brought out the 750IL, that was a monster. But I was driving a little crazy nissan at the time.
        • 5 Years Ago
        Up until 1994, the 735i made a non-threatening 160HP. Then it moved up to 208HP in 1987. This isn't quite the same as the 240HP of the 5.7L IROC-Z in 1989, but it's pretty impressive for its day.
      • 5 Years Ago
      One of my roomates in college had an '89 Celebrity. Turd Brown Metallic with Porno Red cloth interior.

      We named it the "Lipschitz Deluxe."
      • 5 Years Ago
      I didn't see any hilarity in the Ford ads, but these are a riot! Favorably comparing a $hitbox like the hilariously misnamed Celebrity with the slick Audi 5000-esque Mazda 929 and Detroit's first import-beating midsize sedan since before the Malaise Era, the Taurus. The Taurus and 929 were sleek and modern looking, the Celebrity looked like a slightly bigger Cavalier. And why would anyone who knows cars take a Celebrity Eurosport over a Taurus SHO? I'd rather drive the '76 Fury than that piece of crap! Just swap out the emissions-strangled lump for a pre-emissions 440, and it'll eat Celebritys all day. If they actually sold that many. I see 1st-gen Tauruses all the time, Celebrity sightings are rare because no one would want to keep a piece of crap like that for 20 years! In fact, I don't think most of them could make it 20 years! Of course, if they did a modern reinterpretation of that with a new Malibu, it wouldn't be nearly as bad.
      • 5 Years Ago
      This is like watching the WW2 period propaganda films. Tell the dealer network not to believe they are still seeing a 3 box crap can that they have to somehow move off their lots, but a modern, stylish sedan that can run with the best of the Eurocars-hell we have the badges on the side to prove it. And don't get me started about those shifty Japanese, JB nearly got his breasts shot off at Iwo.

      Then GM mgmt fiddled another 20 years whie Detroit burned down.
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