Shooting Fake: Porsche Cayman Shooting Brake a Top Gear hoax [w/VIDEO]
Porsche Cayman Shooting Brake hoax – Click above to watch video after the jump
Punked, we've been punked! And that's OK. In the high powered, fast paced
The New York Times is reporting that while Holstein thought up the viral plan, the execution was left up to summer interns. One intern, a digital design student named Matt DuVall, carried out the design using Maya, a high powered 3d rendering program used to make movies like Ice Age. Under Holstein's direction, DuVull used as many Porsche design themes as possible, including lots of cues from the Panamera, Porsche development wheels, a Porsche mule lookalike bumper and even the same license plate used on Porsche mules. Then they rendered the "car" in HD, added it to a clip of an alley in Brooklyn, degraded it's quality and added Italian music to make it seem as if some kids captured the shooting brake mule on their phone somewhere in Europe. So, so sneaky. If you haven't seen it yet, we've included the original video after the jump.
Then came our part. Another intern, John Masters (who is getting his masters in media studies) began sending links to car sites. Sites like Autoblog! Masters then created what looked like a screen shot from the highly anticipated (and blogged about) Forza Motorsport 3 and dropped it into a Czech Forza Forum and wrote in Czech to "add a layer of deception and plausibility." Sneaky, sneaky. We of course, ate it up. More than once. In our defense, we did punctuate every headline with a question mark. Still, joke's on us, and the rest of the automotive press. They totally got us.
Why'd they do it? Says Holstein, "Eh, there wasn't any cruel intention... we manifested an automotive Liger because... it was fun to do. That said, if Porsche actually built it, I'd start stripping at bachelorette parties (again) to afford one." He's right, a Cayman Shooting Brake would be incredibly sweet. One more thing. If you pause the video at the 9 second mark, you can see part of a little white Stig helmet poking out from the rear hatch. We're so spitting in Jared's food next auto show. OG video after the jump.
[Source: NYT | Image: Matthew DuVall]






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Reader Comments (Page 1 of 3)
Nathan 12:35PM (8/13/2009)
If i remember correctly 99% of commenters were calling it a fake from the beginning. It was only the automotive blog editors who managed to fall for such an obvious fake.
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TigerMil 1:18PM (8/13/2009)
It wasn't obvious, it was very good. The Stig helmet was visible from the beginning until the rear rotated out of view.
I'd buy it if it was a turbo...
Paul 1:21PM (8/13/2009)
Have to say, I'm pretty disappointed in AB and others to have fallen -- repeatedly -- for what was so obviously a hoax. The desire to scoop one another seems to motivate some pretty bad judgement.
They did a good job on the renderings (and coordinated "spyshots") but, honestly, would anyone certify a car with no B-pillar and glass in back that reached down the bumper?
Of course not.
Craig 1:21PM (8/13/2009)
I think it was obvious... Every single shot looked like 3D to me right up until the end.
Farris 1:39PM (8/13/2009)
That's exactly what I was going to say Nathan. Only the press was fooled. Not the public.
sparrk 1:49PM (8/13/2009)
it was very obvious, even for those not familiar with 3D graphics, the camera guy's car drives past the Cayman , yet you don't see the reflection of that car on the Cayman.
Tom 1:56PM (8/13/2009)
yes, everyone was begging the bloggers to stop posting these as they were obvious fakes and just fueling the nonesense
Richard 1:54PM (8/13/2009)
This still has the same problem that the "leaked picture" that came earlier - put the door window down halfway and open the door. Or shut it. Then go and buy new window glass.
I mean, at least make a rendering of a vehicle that's possible to build...
Swede 1:59PM (8/13/2009)
I remember my comment "this is obviously fake" was voted down. Yeah, people are stupid.
turbomonkey2k 3:02PM (8/13/2009)
I am completely relieved, no more must I pray that God KILLS IT WITH FIRE!!!
Tom Winch 4:24PM (8/15/2009)
Yes, it is an obvious fake. Anyone who thought it was plausible didn't think it through. A mid-engined shooting brake? It defeats the purpose of having the hatch and the rear cargo area because the engine takes up much of the space and how do you get to the engine to perform routine service?
Taglane 12:35PM (8/13/2009)
I dun knewed it
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DiRF 12:37PM (8/13/2009)
I enjoy well-implemented and thought-out (yet ultimately harmless) hoaxes... this was a fun one to follow.
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sirloinofbeef89 12:42PM (8/13/2009)
Thank God this is a hoax; this car looks just as bad as that horrible BMW Z3 coupe.
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leunamme 12:48PM (8/13/2009)
I don't know, I sorta liked the Z3coupe and it's now a collector's item. But this, this was a turd.
Tim 12:43PM (8/13/2009)
I read those headlines last week but I just looked at the video for the first time and it's pretty clearly fake. The rendering of the car isn't all that great in that it sort of jumps out of the scene.
Nice job pulling the wool over the eyes of the gullible however.
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bgkeen 12:47PM (8/13/2009)
Haha it's funny how the Autoblog editors got fooled, and the readers didn't. It's also funny how the Autoblog editor's really liked this idea of a shooting brake Cayman, and all the readers thought it was horribly ugly.
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Asher 12:49PM (8/13/2009)
Haahah tht sux :D
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esteva03 12:49PM (8/13/2009)
Jared Holstein... wasn't he an editor in SCC? i had never seen the video. Ofcourse i can say now "oh you can totally tell" but it is really convincing. Very nice, and go autoblog for coming out with the story.
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Pokey 12:51PM (8/13/2009)
yeah, it's also funny that everyone is now coming on here saying, "I knew it was fake all along". Of course you did. No, really, we believe you, honestly.
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