• Aug 13, 2009
Porsche Cayman Shooting Brake hoax – Click above to watch video after the jump

Punked, we've been punked! And that's OK. In the high powered, fast paced deeply sexy world of car blogging, mistakes are going to be made. And every once in a while a group of mayhem minded jokers can easily gum up the gears of the machine by providing an elaborate prank as grist for mill. Such is the case with a certain Porsche Cayman Shooting Brake, cooked up by the former editor of TopGear.com, Jared Holstein as a parting gift.

The New York Times is reporting that while Holstein thought up the viral plan, the execution was left up to summer interns. One intern, a digital design student named Matt DuVall, carried out the design using Maya, a high powered 3d rendering program used to make movies like Ice Age. Under Holstein's direction, DuVull used as many Porsche design themes as possible, including lots of cues from the Panamera, Porsche development wheels, a Porsche mule lookalike bumper and even the same license plate used on Porsche mules. Then they rendered the "car" in HD, added it to a clip of an alley in Brooklyn, degraded it's quality and added Italian music to make it seem as if some kids captured the shooting brake mule on their phone somewhere in Europe. So, so sneaky. If you haven't seen it yet, we've included the original video after the jump.

Then came our part. Another intern, John Masters (who is getting his masters in media studies) began sending links to car sites. Sites like Autoblog! Masters then created what looked like a screen shot from the highly anticipated (and blogged about) Forza Motorsport 3 and dropped it into a Czech Forza Forum and wrote in Czech to "add a layer of deception and plausibility." Sneaky, sneaky. We of course, ate it up. More than once. In our defense, we did punctuate every headline with a question mark. Still, joke's on us, and the rest of the automotive press. They totally got us.

Why'd they do it? Says Holstein, "Eh, there wasn't any cruel intention... we manifested an automotive Liger because... it was fun to do. That said, if Porsche actually built it, I'd start stripping at bachelorette parties (again) to afford one." He's right, a Cayman Shooting Brake would be incredibly sweet. One more thing. If you pause the video at the 9 second mark, you can see part of a little white Stig helmet poking out from the rear hatch. We're so spitting in Jared's food next auto show. OG video after the jump.

[Source: NYT | Image: Matthew DuVall]





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    • 1 Second Ago
  • 43 Comments
      • 5 Years Ago
      Geez, AB commenter are always angry! This is nothing more than a funny joke and yet everyone still tries to act smarter than everyone else!
      • 5 Years Ago
      "In the high powered, fast paced deeply sexy world of car blogging..."

      Jonny, keep up the good writing. It's not saying much b/c this is Autoblog, but I can always tell a Jonny Lieberman post within the first 2 sentences.
      • 5 Years Ago
      Yes, I like Top Gear. No, I'm not even CLOSE to what anyone would call a sheep.
      I think the car actually looks pretty good, WAY better than that lame BMW coupe. I think they did a great job on the whole thing. Well done guys!
      • 5 Years Ago
      all in good fun... just another reason top gear is the best thing in the world
      • 5 Years Ago
      Woot, I knew it!!
      • 5 Years Ago
      If i remember correctly 99% of commenters were calling it a fake from the beginning. It was only the automotive blog editors who managed to fall for such an obvious fake.
        • 5 Years Ago
        I am completely relieved, no more must I pray that God KILLS IT WITH FIRE!!!
        • 5 Years Ago
        I think it was obvious... Every single shot looked like 3D to me right up until the end.
        • 5 Years Ago
        That's exactly what I was going to say Nathan. Only the press was fooled. Not the public.
        • 5 Years Ago
        This still has the same problem that the "leaked picture" that came earlier - put the door window down halfway and open the door. Or shut it. Then go and buy new window glass.

        I mean, at least make a rendering of a vehicle that's possible to build...
        • 5 Years Ago
        I remember my comment "this is obviously fake" was voted down. Yeah, people are stupid.
        • 5 Years Ago
        Have to say, I'm pretty disappointed in AB and others to have fallen -- repeatedly -- for what was so obviously a hoax. The desire to scoop one another seems to motivate some pretty bad judgement.

        They did a good job on the renderings (and coordinated "spyshots") but, honestly, would anyone certify a car with no B-pillar and glass in back that reached down the bumper?

        Of course not.
        • 5 Years Ago
        It wasn't obvious, it was very good. The Stig helmet was visible from the beginning until the rear rotated out of view.

        I'd buy it if it was a turbo...
        • 5 Years Ago
        it was very obvious, even for those not familiar with 3D graphics, the camera guy's car drives past the Cayman , yet you don't see the reflection of that car on the Cayman.
      • 5 Years Ago
      If Solstice had offered a shooting brake, Pontiac would still be with us.
        • 5 Years Ago
        I share ABs feelings about 2dr sportwagons & the Solstice ridiculous lack of space could have been remedied in this manner. A german company offered a bolt on wagon roof, but it was too late.
      • 5 Years Ago
      Video doesn't work.
      • 5 Years Ago
      Called it.
      • 5 Years Ago
      yeah, it's also funny that everyone is now coming on here saying, "I knew it was fake all along". Of course you did. No, really, we believe you, honestly.
        • 5 Years Ago
        If you couldn't tell that this thing was fake before it was officially revealed as a hoax, then you need to get your eyes checked. If you look at the comments from previous stories, all the readers and their mothers believed it to be a fake. Really, pretty much only the editors fell for it. So yes, most people who are saying it is a fake now said it was a fake before it was officially confirmed as a hoax.
        • 5 Years Ago
        To Sam:

        http://www.autoblog.com/2009/07/08/spy-video-porsche-cayman-shooting-brake-caught-on-camera-phone/

        "That is a horrible rendering, it looks way fake."

        "ya the video looks like a render to me"

        "that is totally a photoshop!!"

        "Plus it's fake."

        "No way that's for real"

        Take a look at the article before you open your mouth next time.
        • 5 Years Ago
        Where are all the posts from the people before saying it was a hoax? Oh right no where, that's because everyone thought it was too ugly for it to be a fake.
      • 5 Years Ago
      I dun knewed it
      • 5 Years Ago
      Haha it's funny how the Autoblog editors got fooled, and the readers didn't. It's also funny how the Autoblog editor's really liked this idea of a shooting brake Cayman, and all the readers thought it was horribly ugly.
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