Review: 2010 Audi A3 TDI, diesel with a healthy dash of sport

Audi A3 TDI – Click above for high-res image gallery
Audi started its big push for clean diesel here in the U.S. market this spring when its big Q7 TDI finally went on sale. While the Q7 TDI is one of the most fuel efficient seven-passenger SUVs available anywhere, it's only the beginning for Audi. Assuming that Americans start taking a shine to hot oil, Audi is likely to introduce a whole series of Rudi D's disciples here. So far, however, only one has been announced in addition to the Q7, the compact A3 hatchback.
The A3 is the entry-level model for the four-ringed brand here in the U.S. Until now, it has only been sold with a choice of a 2.0-liter turbo four-cylinder or 3.2-liter V6 engines running on gasoline. At the Detroit Auto Show, Audi announced that the A3 TDI would go on sale late this year. While the A3 TDI isn't yet available, one was made available to us for five days during a recent trip to Southern California. Find out what it was like after the jump.
Gallery: Review: Audi A3 TDI
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.
Until the new A1 and possibly the A2 arrive in the next couple of years, Audi's global lineup is anchored by the A3. Like the TT coupe and roadster, the A3 shares much of its underpinnings with corporate siblings from the Volkswagen side of the family – specifically, the Golf and Jetta. Thus, the A3 is a C-segment car with a transverse-mounted engine and front- or optional Quattro all-wheel drive.

Europeans can get an A3 with either two- or four-passenger entry portals plus a tailgate. We only get the five-door variant here in the U.S. The A3 also rides on the same 101.5-inch wheelbase as the Golf and Jetta, though it is just over three inches longer than the Golf/Rabbit and a little over a foot shorter than the Jetta. Where it really differs is being nine inches (the original dimensional comparison erred in listing the span of the outside mirrors for the A3) marginally wider and two inches closer to the ground. Combined with the somewhat overbearing Audi family grille, the A3 has a stockier, more athletic appearance than the VWs.
Audi has never been particularly fond of the term station wagon, or apparently hatchback, either. Audi wagons have long worn the Avant appellation. Technically, Audi does not call the A3 a hatchback or a wagon, but rather a Sportback. Whatever it's called, the A3 is a handsome little car that offers a healthy dose of utility, as well.
Americans have strange attitudes when it comes to vehicles. Until gas prices spiked, we had no issue buying millions of SUVs with tailgates that were little more than high-riding, glorified wagons. But when it comes to cars, for some reason we feel the need for a trunk to have a more upscale appearance. As a result, the next generation A3 is expected to sprout just such a rear appendage for the U.S. market. Frankly, we'd stick with the hatch/sportback. For a comparatively small car, the A3 boasts a capacious 19.5 cubic feet of storage behind its rear seats, and loading luggage for three occupants is much easier than trying to stuff it through a trunk lid.

Up front, the A3 gets a slightly more upscale if austere interior treatment than its VW-badged siblings. The predominantly black interior comes off as almost spartan, apart from the aluminum trim rings around the vents and the latch for the glove box. The controls are well laid out, and a mini MMI controller sits on the vertical surface of the center console next to the navigation screen. The backseat offers plenty of room for two adults, although headroom is down a bit from the VWs due to its lower roof-line.
While MMI has a superior graphical interface to the original BMW iDrive system, some of the controls remain counter-intuitive. For example, moving down the menus requires turning the control knob counter-clockwise. Even after all the Audis we've driven, this still seems odd. We haven't tried the new generation MMI that's coming on the Q7 and Q5 this year, but Audi will have to step up its game in this respect to match the new iDrive system and ideally, the much simpler interface that Ford has in its new products.

Any car with sporting pretensions needs great interfaces between the human body and the vehicle. Specifically, the steering wheel and seats need to be comfortable and grippy. Since the A3 is meant as a sportier alternative to the Jetta, its seats have more aggressive side bolsters and are covered in a mix of leather and Alcantara that do an admirable job of keeping the driver placed directly in line with the wheel, gauges and pedals when lateral acceleration forces build up. The driver's hands control the direction of the A3 through a thick-rimmed steering wheel with paddle shifters on the back side.


Since VW has already certified the family 2.0-liter four-cylinder TDI diesel for the Jetta and upcoming Mk VI Golf, adding it to the A3 is really a no brainer. Like the Jetta, the A3 TDI is rated at 140 hp and a robust 236 lb-ft of torque at 1,750 rpm. Europeans can also opt for a more powerful 170 hp version of the same engine, but we will only get the 140 hp unit. That's actually more than adequate for pretty much any driving, as we'll soon see.
Power gets sent to the wheels through a choice of six-speed transmissions. The base unit is a traditional three-pedal manual gearbox. For those who prefer to let the car's computer handle the shifting every once in a while, a dual clutch S-Tronic like the one fitted to our test car is also available. While the Jetta TDI can be manually shifted only with the console lever, the A3 adds the steering wheel-mounted paddles as an option, allowing the driver to keep a grip on the wheel when driving in the twisty stuff.
Speaking of twisty stuff, we saw plenty of it during our time in California. While working on a project in Thousand Oaks, we spent time traversing canyon roads between there and Malibu in a variety of vehicles, including the A3. The A3 was the only front-wheel-drive car that we drove, but it held its own quite well. Like the Jetta that we raved about in the same area last fall, the A3 proved to be a remarkably well-balanced machine. It does indeed understeer at the limit, as one would expect of a nose-heavy hatchback. However, the larger, grippier tires ultimately give it higher limits than the Jetta TDI.


In spite of its natural tendency to safely understeer, a bit of trail braking (keeping the brakes on and gradually feathering them off to keep weight transferred onto the front tires) entering the corner and approaching the apex helps bring the back end around smoothly and allows a quicker exit out of the corner. The standard electronic stability control intervenes only as much as needed to keep you out of trouble without sapping all the fun out of brisk driving. When the ESC does take effect, it does so seamlessly, with the only really indicator being the flashing lamp in the instrument cluster. Tapping the paddles on the back of the steering wheel, meanwhile, induces quick and smooth shifts of the gearbox, although the wide torque band of the diesel engine minimizes the need to do much shifting.
Moving the shifter from 'Drive' to 'Sport' will speed up the shifts and lets the gearbox hold a lower gear longer, thus staying in the meat of the diesel's limited power band. On roads like Mulholland Highway and Decker Canyon Road, second and third gear is about all you need with straight line opportunities for acceleration being kept to a minimum. The key is to keep a smooth line through the switchbacks to carry what speed you have from one corner to the next and minimize loss of velocity.

Eventually, the canyon running has to stop, and the driver must return to the chores of daily driving. Drop the shifter back into Drive and the engine and gearbox calibrations return to a more sedate mode that provides smooth and somewhat leisurely launches without jack-rabbit starts. Don't touch the paddles, and the S-Tronic acts like a conventional automatic giving effortless operation in bumper to bumper traffic on the 405 in Los Angeles. On the after dark drive back to LAX, the adaptive Xenon lights kept the road ahead well illuminated and even turn into corners. Through a mix of highway, urban traffic and spirited back road running, our A3 TDI returned a very respectable 34 mpg. Those without access or desire to emulate the brisk pace we had on back roads will likely find their numbers much closer to 40 mpg in all-around driving. During last fall's Audi Mileage Marathon, the A3 TDIs averaged over 50 mpg crossing the country.
Audi won't announce pricing of the A3 TDI until closer to its on-sale date late this year. The current A3 2.0-liter turbo gasoline engine with the S-Tronic runs $28,400 so the TDI is likely to run about $30,000. While that is a bit on the high side for a compact five-door hatchback, it's quite competitive with the BMW 1-series with much better interior space. Since BMW doesn't offer its 1-series diesel here in the U.S., you can't get a direct comparison. With diesel now roughly back at parity in price with gasoline, the A3 will soon offer a premium compact with good handling and excellent fuel economy.
Gallery: Review: Audi A3 TDI
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.








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Reader Comments (Page 1 of 4)
zamafir 12:12PM (5/21/2009)
Great review, i'll be interested to see how this sells.
Reply
James 1:55PM (5/21/2009)
"Audi is likely to introduce a whole series of Rudi D's disciples here..."
Who the heck is Rudi D and his disciples?!
Assass1n 2:19PM (5/21/2009)
^ um Rudolf Diesel? The inventor of the diesel engine.
James 2:58PM (5/21/2009)
Ah, gotcha...Herr Rudolf Diesel. I consider myself an "ardent" Rudi follower, thanks to my old man's love for his 240D & 300TD's, Isuzu and Ssangyong oil burners of yore.
I'm seriously considering an oil burner for my next ride to replace my 1.8T B5...possibly another VWAG product or whichever diesel car in the pipeline that appeals to me come next year.
sam 11:14PM (5/21/2009)
zamafir: do you do anything else with your life besides comment on Autoblog? God speed!
Turall 12:16PM (5/21/2009)
TDI + 6-speed manual + Quattro please. Otherwise I'm keeping my A4.
Reply
Kumar 1:00PM (5/21/2009)
Yeah, the omission of a quattro option is why I passed over the A3 last time when looking at the 2.0 gas version. It seems like they're making the same deliberate error again.
Harley Cook 2:24PM (5/21/2009)
The engine in a A3 is mounted sideways, so it's not a true Quattro! I still think it's a great car and I drive an A4 Quattro. I think the new A4 is getting abit BIG!
audi_arena 12:15PM (5/21/2009)
I want one of these with a bumper sticker that says "My carbon footprint is smaller than your prius's"
Eat that you cheeky assholes.
Reply
RamblinReck89 12:18PM (5/21/2009)
With Obama's new MPG standards, it looks like the only choices we're going to have are hybrid or diesel. Or maybe diesel hybrid.
zamafir 12:23PM (5/21/2009)
@RamblinReck89 - awesome, with significantly lower emissions than a prius or insight, i'd love to have a tdi polo for my daily commute. 70MPG? (us) sign me up.
why not the LS2LS7? 12:38PM (5/21/2009)
It isn't smaller than a Prius' carbon footprint. It falls significantly short.
audi_arena 12:56PM (5/21/2009)
^Yes, it is. The production process of batteries completely ruins any gains the cars themselves get by reduced fuel usage.
http://www.pacinst.org/topics/integrity_of_science/case_studies/hummer_vs_prius.pdf
audi_arena 1:06PM (5/21/2009)
Here is a more direct article that doesn't require readin in-between the lines to draw conclusions:
http://edition.cnn.com/2009/LIVING/wayoflife/05/15/aa.diesel.versus.hybrid/index.html
why not the LS2LS7? 1:30PM (5/21/2009)
You failed to read the Hummer versus Prius link you posted. It does not condemn hybrids.
The hybrid saves more than enough fuel over the life if its battery pack to make up for the energy used to make it.
Kitko 1:31PM (5/21/2009)
You may also sport these stickers
"my nitrous oxide footprint is much larger than your standard gas engine's"
"my cancer-inducing solid particle footprint is much larger than your standard gas engine's"
"I pay more more for more frequent warranty checks than my gas engined neighbour" (certainly in Europe)
"My engine and fuel cost more to produce - more money and more CO2"
"I drive Audi and I don't like Jeremy Clarkson"
Diesels offer few advantages over petrols but they also take more than fair share of advantage due to CO2 centered emission standards.
zamafir 1:43PM (5/21/2009)
"It isn't smaller than a Prius' carbon footprint. It falls significantly short."
I didn't say footprint, I said emissions, as in while both engines are running. When the prius is using it's petrol engine it produces noticeably more CO2 than the polo bluemotion (13 more g/km). I own two hybrids, you’ve read it before, I’m not ignorant to the disparity in overall footprints.
downtoearth 1:53PM (5/21/2009)
audi_arena 12:15PM (5/21/2009)
> I want one of these with a bumper sticker that says
> "My carbon footprint is smaller than your prius's". Eat
> that you cheeky assholes. The production process of
> batteries completely ruins any gains the cars themselves
> get by reduced fuel usage.
> http://www.pacinst.org/topics/integrity_of_science/case_studies/hummer_vs_prius.pdf
Stop spewing turd Audi fanboy. The Prius vs Hummer myth has been debunked hundreds of years ago.
http://www.autobloggreen.com/2008/06/14/sigh-hybrid-lies-continue-to-spread/
According to scientists Lester B. Leave and Heather MacLean in publication "An environmental-economic evaluation of hybrid electric vehicles", energy and emissions when building and recycling a car are insignificant when compared with those from using it.
Edmunds are getting 35 mpg on their 2009 Jetta TDI DSG which more or less corresponds with EPA estimates. You'll get 46-47 mpg with a previous Toyota Prius II and 50+ mpg with a new 2010 Prius.
Check the EPA energy impact and CO2 emissions estimates and this translates to ~3600 gallons of imported crude oil saved and 30+ tonnes of CO2 not emitted over 310.000 miles (battery mileage as proved by hybrid taxis) for the previous Prius. The 2010 one will save even more.
why not the LS2LS7? 2:48PM (5/21/2009)
zamafir:
I wasn't referring to your statement. The vehicle being discussed here is not a Polo.
The Polo BlueMotion and Prius (previous version) have very similar levels of CO2 emission.
montoym 3:09PM (5/21/2009)
quote from downtoearth:
- "Edmunds are getting 35 mpg on their 2009 Jetta TDI DSG which more or less corresponds with EPA estimates. You'll get 46-47 mpg with a previous Toyota Prius II and 50+ mpg with a new 2010 Prius." -
So why is it then that the same Edmunds managed to achieve only 41.4mpg over the 40K miles of their long-term test of the Prius?
http://www.edmunds.com/apps/vdpcontainers/do/vdp/articleId=101393
That's well below the 46mpg combined figure under the 2008 EPA regs and even farther under the 55mpg combined that the '04 Monroney would have shown.
The 35mpg of the Jetta, however, is actually above the EPA ratings for the same vehicle.
Other reviews show similar results. I've not seen one long-term test of a Prius which shows the mileage to match or exceed the EPA figures, and that's even using the massively lower post-2008 figures as well.