• Apr 1, 2009
Despite today being April Fools' Day, not one of the sales figures reported by automakers below for the month of March 2009 is a joke. The U.S. auto industry's sales slide continues, and despite the overall market selling more vehicles in March versus February, nearly all brands fell versus the same month in 2008.
The lone notable exceptions are Subaru and Kia. These two brands have ignored industry trends all year long, and this month Subaru posted a small 2.6. Likewise, Kia's sales by volume were down just 0.6. Hyundai also continues to hold its own, reporting a 4.8% fall in sales volume versus March 2008.

As for the rest of the industry, it appears that the performance gap between import and domestic automakers is narrowing, with Honda (-36.3) and Toyota (-39.0), Ford (-40.9). In fact, we've read a number of reports this afternoon that claim domestic sales were not as bad as expected. And that ain't no joke.


BY THE NUMBERS - March 2009
Brand Vol. Change Daily Avg. 3/09 Daily Avg. 3/08
Acura -32.2% 9,005 13,288 -29.5% 360 511
Audi -19.4% 6,433 7,986 -16.2% 257 307
BMW -24.2% 17,520 23,115 -21.2% 701 889
Buick -40.2% 7,369 12,317 -37.8% 295 474
Cadillac -53.0% 8,209 17,453 -51.1% 328 671
Chevrolet -42.5% 94,704 164,564 -40.1% 3,788 6,329
Chrysler -51.9% 19,502 40,539 -50.0% 780 1,559
Dodge -32.8% 57,728 85,906 -30.1% 2,309 3,304
Ford -41.7% 109,490 187,828 -39.4% 4,380 7,224
GMC -50.3% 19,086 38,422 -48.3% 763 1,476
Honda -36.7% 79,374 125,446 -34.2% 3,175 4,825
HUMMER -75.9% 831 3,451 -75.0% 33 133
Hyundai -4.8%
40,721
42,796
-1.0%
1,629
1,646
Infiniti -47.6% 7,242 13,821 -45.5% 290 532
Jeep -40.5% 23,771 39,941 -38.1% 951 1,536
Kia -0.6%
24,724
24,871
3.4%
989
957
Lexus -42.9%
14,239
24,939
-40.6%
570
959
Lincoln -33.0% 7,310 10,913 -30.3% 292 420
Mazda -33.3% 21,974 32,929 -30.6% 879 1,267
Mercedes -25.0% 15,602 20,808 -22.0% 624 800
Mercury -42.0% 8,307 14,333 -39.7% 332 551
MINI -15.9% 3,605 4,289 -12.6% 144 165
Mitsubishi -57.0% 4,620 10,750 -55.3% 185 413
Nissan -36.2% 59,392 93,100 -33.7% 2,376 3,581
Pontiac -30.8% 17,583 25,417 -28.0% 703 978
Porsche -29.1%
1,749
2,467
-26.3%
70
95
Saab -57.3% 1,265 2,962 -55.6% 51 114
Saturn -59.6% 7,333 18,146 -58.0% 293 698
Subaru -2.6% 16,249 16,685 1.3% 650 642
Suzuki -24.0%
7,981
10,510
-21.0%
319
404
Toyota -38.5%
118,563
192,791
-36.0%
4,743
7,415
VW -19.7%
15,720
19,587
-16.5%
629
753
Volvo -31.4% 6,358 9,263 -28.6% 254 356
COMPANIES
BMW Group -22.9% 21,125 27,404 -19.8% 845 1,054
Chrysler LLC -39.3% 101,001 166,386 -36.9% 4,040 6,399
FoMoCo -40.9% 131,465 222,337 -38.5% 5,259 8,551
General Motors -44.7% 156,380 282,732 -42.5% 6,255 10,874
Honda America -36.3% 88,379 138,734 -33.7% 3,535 5,336
Nissan NA -37.7% 66,634 106,921 -35.2% 2,665 4,112
Toyota Mo Co -39.0%
132,802
217,730
-36.6%
5,312
8,374
*March 2009 had 25 selling days versus 26 selling days for March 2008


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    • 1 Second Ago
  • 65 Comments
      • 5 Years Ago
      Why is VW Group never shown?
      • 5 Years Ago
      Am I the only one that finds the year to year comparison completely worthless in a wild market swing like we've had? Month to month would be better, even if they aren't all the same number of days.
      • 5 Years Ago
      Go Subaru!

      And in exchange for my kind comment, please bring us a diesel Legacy wagon with a 6 speed manual thank you very much. ;)
        • 5 Years Ago
        You won't see another GT wagon unless CAFE laws relax.
        • 5 Years Ago
        How about bringing back the 2.5L 4 w/turbo Legacy GT wagon w 6/speed stick please?
        • 5 Years Ago
        Seriously, i will STILL buy one. I missed out in 05 and waited til 06 - mistake. C'mon Subaru, a runout edition of Spec B wagons please??
      • 5 Years Ago
      If anyone wanted to buy a Hummer or SAAB I guess this will be a great time to buy due to all the incentives.
        • 5 Years Ago
        Are there any Turbo Xs left?
      • 5 Years Ago
      I think these numbers are going to continue to look very bad until we hit those months where last year's high gas prices started to effect sales. Then when we hit September the minus numbers will get even smaller because they will be compared to when the real bad slump started.
      • 5 Years Ago
      AAAAAAAAAAAAAAAAAAAAAAAAAH Jeesh the bottom should be somewhere here. AAAAAAAAAAAAAAAAAAAAAAA...............
      • 5 Years Ago
      I'm amazed that, in times like these, there were actually 831 people who thought a Hummer was the right choice.
        • 5 Years Ago
        If the HUMMER brand disappears, the value of a HUMMER will increase proportionately.

        It's an investment now. Not many vehicles increase in value after you buy them; most depreciate 30% when you drive off the lot and the salesman collects his/her commission.
      • 5 Years Ago
      Luigian.........Chrysler has slashed their fleet model sales 44% ytd. What is amazing is with this reduction Chrysler has been able to maintain a fair drop in sales at 39% from last March and sold over 100,000 vehicles for the first time since September, although this probably has alot to do with their incentives being highest in the industry.

      With all this said, Chrysler has several vehicles consumers want i.e. New Ram (Does everything right), Wrangler, Challenger, Minivans (Charger, 300, Grand Cherokee, liberty are getting long in the tooth but still sell)....Viper is a great vehicle but obviously doesn't sell enough to be factored.

      I think people are overlooking Chrysler's potential, and stereotype them as being done and build crappy car's when really they build some quality products especially with the unveiling of the new Grand Cherokee next week and new Charger 300....I take the President's Auto Task Force's analysis with a grain of salt.
        • 5 Years Ago
        "WTF is wrong with Chrysler." Dumbler was what was wrong with Chrysler. Now that they are gone, the Jeep Commander is being droped, the 300 and Charger are being redone (due next year). Just in time for the new Phoenix V6.
        • 5 Years Ago
        WTF is wrong with Chrysler. They had a winner with the 300. Update it maybe? And Jeep is a great brand and they dilute it by releasing like 10 models to confuse the heck out of people?
      • 5 Years Ago
      Here's what bugs me. They give all this free money to AIG and banks, the very people responsible for this mess. But then when they give money to GM and Chrysler they put all these demands on it. Look at these numbers and any idiot can tell that this is affecting ALL companies to some extent and has little to do with how car companies were running things. Why the double standard here? I'm not saying GM and Chrysler didn't need major restructuring but come on, let's put the blame squarely where it belongs here!
      • 5 Years Ago
      Why isn't VW group in the list of companies below? Seems like they're doing less horrible, -20%-ish.
        • 5 Years Ago
        ... ...and you can't just add the numbers from the different groups?
        • 5 Years Ago
        I'm not the one writing the blog, they are. They should be able to do it? Why bother posting these stories at all when you can find them elsewhere on the net? Convenience.
        • 5 Years Ago
        The same reason as last month, and the month before, and the month before, and the month before, and the month before (^6). VAG doesn't report their numbers as a group.
        • 5 Years Ago
        ...and Autoblog can't just add the numbers from the different groups?
      • 5 Years Ago
      Now that GM and Ford have started their own versions of the assurance program, sales next month should prove very interesting. I have the breakdown of Hyundai sales per model on my site.

      http://www.hyundaifans.com/rides/viewtopic.php?t=61&f=27
      • 5 Years Ago
      Kudos Hyundai/Kia and Subaru. I wonder what these numbers will look like when the Genesis Coupe gains traction.
        • 5 Years Ago
        I stopped at the local Hyundai dealer the other day (it's a combined Nissan/Hyundai dealership). They had both the genesis coupe and the 370Z next to each other. Price-wise I think the genesis coupe is a winner, but they only had the 3.8 V6 on the lot and they were all heavily optioned and the price was over 30 grand, I don't think they'll move that many like that. They should start with the 2.0's, sell a lot of them and then after people see them on the road, they can sell the V6's. I live in Pittsburgh and I have yet to see a genesis coupe on the road.
        • 5 Years Ago
        Perhaps they're already doing this, but if I were Hyundai, I would take the coupe out and have driving days where they invite people to a track to test it out. That's the kind of publicity that will get people into the dealerships. Heck, have cars for sale there if someone wants to buy one.

        On another note, I feel that the 370Z has just as questionable looks as the Genesis and that people are going to probably make their decision based on which one they think looks better.
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