• Jan 13th 2009 at 9:30AM
  • 32

As we all know by now, auto sales are down, dropping by around 18% in 2008. Pick-ups actually fared worse, posting a decline of 26.5% over the same period. Still, the Ford F-150 and Chevy Silverado maintained their positions as the two best selling vehicles in the United States, and these two manufacturers managed to post incremental increases in total pick-up truck market share after all was said and done.

Those increases came directly from the competition, especially Dodge. The full-size Ram truck managed to see its piece of the pie dwindle by almost one full percentage point. Dodge's drop in overall market share allowed Toyota, for the first time ever, to grab the bronze medal behind Ford and General Motors. However, it's not particularly good news for the Japanese upstart, which owns just 8.52% of the market after seeing Tundra sales fall by over 30% in '08 and well short of its stated goal of 200,000 units per year. The last place trophy goes to Nissan, as its 34,000 sales represent a meager 2.11% of the market.

These market share figures include both full-sizers and their smaller brethren, and it was the Toyota Tacoma and the aging Ford Ranger that made the biggest upward moves among the mid-size pick-ups. Again, the biggest loser award goes to Dodge, which saw its Dakota sales fall nearly 65%, and its Mitsubishi Raider stablemate, which posted an insignificant 2,900 total sales.

[Source: PickupTrucks.com]

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    • 1 Second Ago
      • 6 Years Ago
      Why not just dance on the grave! Why so anti-Chrysler? A small Chrysler Company selling just Jeeps, All Trucks, and Rear Drive Cars could survive. Close all single brand dealers and put all product under one roof.
      • 6 Years Ago
      @ VEGAS

      Ridiculous reason to be aganist a vehicle.

      You sound like a bunch of Starbuck queens who wish they were butch.
        • 6 Years Ago
        Well, yeah.

        You have a Ridgeline, don't you?

      • 6 Years Ago
      In my opinion from experiances over the years, Toyota undoubtedly make the most reliable and dependable pick-ups / 4x4's ... defantly amoung the best on the market.

      For critism aimed at the Tundra, i whole heartedly disagree as the truck is just absolutely awesome and superbly built ... very strong aswell may i add and i just love those Toyota's V8's.

      Oh yeah ... lets not forget about the new 500hp supercharged 5.7 V8 TRD Tundra !!

      I have always believed that the only critism towards the Tundra has predominately only ever been passed by hard-core Ford / GM fans because they hate it with a passion that the Tundra is infact a mighty fine beast.

      On the other hand, i believe Toyota now has to many SUV's / 4x4's / pickups in it's range and need to simplify it fleets somewhat although i am under the impression that is exactly Toyota's intentions over the coming months and years.

      ps. Toyota has won the Craftsman Trucks series for 3 straight years now ... YEAH HAA !!

      • 6 Years Ago
      New Ram won't help I think. People are still worried about buying any Chrysler product, I would be if I was in the market. The new Ford truck is getting rave reviews and great crash test ratings. If I was in the market for a new pickup, it would be a no brainer, I would be at my Ford dealership.
        • 6 Years Ago
        No doubt. Ford sure has done a massive face change in little to no time, and without a dime of the bailout money. If it was a new vehicle I was looking for - be it a sedan, hatchback, or truck - I would have to go with Ford.
        • 6 Years Ago

        A lot of truck buyers are fleets and businesses that need something solid with a good warranty. The Ram has been less than solid and people have real fears about if the company is going to be around to honour their warranty.

        I like the looks of the new Ram as an improvement over the previous one but I wouldn't buy one. The previous Ram was absolutely horrible inside. My brother had one for a while and all and the interior was unforgiveable in my view when you consider what it sold for. A massive panel the size of a laptop folded down with a clunk in the middle of the dash to provide you with two crappy cup holders. The whole interior was like a designer's joke. Fit and finish on everything was like it had been put together by a three year old with a lego set. Considering how important this truck is to Cerbyler I was amazed.
        • 6 Years Ago
        Chrysler/Dodge is the only one of the big three that can not win me back. The worst drivng experiences I have had have all involved Chrysler products. From the horrible Valiants in drivers ed to the Diplomat that I took my drivers test in to the Plymouth wagon that had a steering wheel that had never met the direction it was aimed to the Le Baron convertible that went through three (!) transmissions in one year to the horrible trip to Mexico in a Ram, I will NEVER even consider one of their products again.


        Btw, one of these pulled up next to me in a parking lot yesterday. HOLY GOD THAT THING WAS HUGE!

        I mean ass of Oprah ginormous!

        Gas prices are already headed back up, so, Toyota better not get too happy cause a change is gonna come. I've seen smaller lies from the Bush administration!

        Huge I tell you!

      • 6 Years Ago

      Hopefully the all new Ram will help Dodge get back market share.
      • 6 Years Ago
      I have an assortment of Chevy and Ford trucks for business and 1 Dodge, a '95 with a little over 290K. The interior is worn out, has several dents, and one rust hole just behind the door. It now serves our snowplow fleet and I can't kill it. I literaly beat the living hell out of the truck (Chicago winter) and I refuse to replace it until it's last breath. Never been a huge fan of Dodge, but this truck is amazing.
      Less problems with this truck than two contractor friends have with their 1 and two year old Tundra's combined. And they don't plow snow.
      • 6 Years Ago

      I cant even imagine why anyone would pick a Tundra over the Ram. Lifetime power train and all. Chrysler isn't going anywhere. They will be around for the next 100 years
      despite what; rag magazines, self proclaimed so called analyst predictions, rhetoric, and more times than not, unsubstantiated claims. The Ram is much better looking too.

      Even though Ram sales shrunk a percentage point they still outsold the Tundra. It is the combined Tacoma, and Tundra sales versus the combined Dakota and Ram sales that Yoda fans are reveling in right now. It would be more appropriate to state that the Tacoma outsold the Dakota to prevent such bias in the future.
      It's kind of like saying Ford is the number one selling pickup in America knowing full and well that Chevy and GMC sales combined outsell Ford. All GM would have to do is eliminate a brand and there would be an almost immediate role reversal.

      The Dakotas are, IMO too close in size, gas mileage, and everything else to the Ram, but without as good of re-sale value, capacity, power etc.
      Taco's have had pretty solid rep's. for awhile now though and seem to be a favorite in the mid-size dept. They have also not grown disproportionately mirroring full-size pick-ups. It should be no surprise that his has happened.

      FWIW, the ranger is the only small truck still offered by the big three. It would seem, that both Chrysler and G.M. forgot what they were originally intended for and scraped that formula in favor of offering the biggest bed, most spacious cab, best power, capacity, and whatever else trying to outdo the others and in the process super-sized themselves into becoming almost the equivalent of a full-size.

      • 6 Years Ago
      Most Toyota trucks turn into rust buckets after 5 or 6 years. Rust never sleeps
        • 6 Years Ago

        Trolls never sleep either.
      • 6 Years Ago
      "Again, the biggest loser award goes to Dodge, which saw its Dakota sales fall nearly 65%"

      Doesn't help that it's also the ugliest truck on the market. Too bad the Chinese don't make a truck for this market - then at least it'd only be the 2nd ugliest truck. The old Dakota at least looked good enough to be seen in.
      • 6 Years Ago
      Honestly to me, there are Ford F150s and there are the other trucks. The rest just aren't F150s. My last F150 was a tireless mule that didn't quit. My next one will probably be a 2010.

      But, I am an unappologetic F150 fan. And I don't watch NASCAR as someone implied earlier. I was in construction, but have a desk job now. Still nice to have a truck to go with my commute car.
      • 6 Years Ago
      Honda Ridgeline out sold Nissan Titan.... 42K vs. 34K

        • 6 Years Ago

        That's quite a bit of truck for a coffee run, dont'cha think? Even some businesses don't use trucks that big. Like, Truly Nolen uses Tacomas with four-bangers, and those are pretty nice trucks considering that they're basic working vehicles.

        Why ... I mean, I'm not saying you don't have a reason to use the F-150 to get your lattes, but why don't you just skip the big trucks and go with a smaller one? Better mileage, smaller wheelbase, easier parking...

        I do agree with you that the Ridgeline is stupid and ugly, although I'm not sure why you needed to mention that gay guys don't even drive it. (?) But, uh, I don't see why you'd need a full size mega truck in your mentioned situation either.
        • 6 Years Ago
        Honda Ridgeline is also embarrassing t be seen in.

        It's a truck for guys who buy sod for their remodeled craftsmen bungalows and watch PBS for That Old Crappy House show.

        I'm gay and we won't even drive it. We drive F-150's to pick up our lattes.
      • 6 Years Ago
      So how much has Toyota's NASCAR inclusion made on their truck sales in the U.S.? One would expect the pick up truck demographic and the NASCAR demographic to have significant overlap so does being able to identify with this Japanese maker in a more American way help sales? I would say yes.
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